ModaLisboa - Lisboa Fashion Week

The Importance of Creative Industries in Territorial Reputation.

ModaLisboa Association is a non profit organization, created in 1991 to promote the Portuguese fashion industry and the national creative capital. ModaLisboa is a brand that communicates the city of Lisbon world wide, acting as a major tourism agent.

As the creative industries role become larger in the contemporary world and fashion weeks are intrinsically linked to the cities that host them, they contribute largely to the tangible and intangible value of their region. The attraction of talent and creativity to the city as a direct impact in the urban requalification, in the heritage promotion and internationalization of the city of Lisbon.

ModaLisboa is a high impact event, recognized among it’s peers for being a Fashion Week with a unique concept. The event achieves a high level of coverage, leading to a multiplying effect of communication of Portuguese Fashion and the city of Lisbon.

For 21 years, ModaLisboa has been playing a vital role in the communication of the Portuguese fashion industry, translating the trend setting Portuguese creativity in this dynamic global industry. It contributes to the development of the national creative industry in the field of fashion, as well as diverse creative sectors such as adverting and graphic design, product design and architecture, photography, film and digital media.

A CREATIVE PLATFORM

A CREATIVE PLATFORM ModaLisboa gathers the most relevant fashion industry professionals, presenting around 25 designers shows, 100 models, 400 national journalists, 100 international journalists, as well as several exhibitions of cultural nature.

A CREATIVE PLATFORM ModaLisboa gathers the most relevant fashion industry professionals, presenting around 25 designers shows, 100 models, 400 national journalists, 100 international journalists, as well as several exhibitions of cultural nature.

A CREATIVE PLATFORM ModaLisboa gathers the most relevant fashion industry professionals, presenting around 25 designers shows, 100 models, 400 national journalists, 100 international journalists, as well as several exhibitions of cultural nature.

A CREATIVE PLATFORM ModaLisboa gathers the most relevant fashion industry professionals, presenting around 25 designers shows, 100 models, 400 national journalists, 100 international journalists, as well as several exhibitions of cultural nature.

Photography Advertising Set Design Illustration Digital Media Video Music

A CREATIVE PLATFORM ModaLisboa is a major platform where several creative areas merge. In each edition of Lisbon Fashion Week a concept is defined to unify the imagery of the several communication materials.

A CREATIVE PLATFORM ModaLisboa is a major platform where several creative areas merge. In each edition of Lisbon Fashion Week a concept is defined to unify the imagery of the several communication materials.

A CREATIVE PLATFORM ModaLisboa is a major platform where several creative areas merge. In each edition of Lisbon Fashion Week a concept is defined to unify the imagery of the several communication materials.

A CREATIVE PLATFORM

A CREATIVE PLATFORM

A CREATIVE PLATFORM

A CREATIVE PLATFORM

A CREATIVE PLATFORM

AN ECONOMIC PLATFORM

MODALISBOA AS AN ECONOMIC PLATFORM ModaLisboa is a platform that leads to investment and business: - More than 30.000 people visit each edition of ModaLisboa;

- Several major brands sponsor the event, to position themselves as a trend setting product; - The most prestigious press in Europe and around the world send their editors and journalists to report on Portuguese Fashion and the city of Lisbon; It is this relational dynamic that makes each ModaLisboa a unique economic platform where fashion designers, brands and the market interact to generate business.

International Press Sergio Amaral, Erika Palomino, Georgiana Leclèry and Alberto Caselli

International Press Sergio Amaral, Erika Palomino, Georgiana Leclèry and Alberto Caselli

International Press Benedetta Barzini

International Press Oliver Rauh

International Press Benedetta Barzini

International Press Oliver Rauh

WallPaper Magazine Feat. Portugal and the Fashion Designer Ricardo Dourado

Vogue Italia feat. Lisbon creativity

WallPaper Magazine Feat. Portugal and the Fashion Designer Ricardo Dourado

Vogue Italia feat. Lisbon creativity

Polish Magazine Feat. Lisbon and ModaLisboa

International Press Alberto Caselli, Roberta Corvo

National Press Paula Mateus – VOGUE Portugal

National Press Manuela Oliveira and Filipa Penteado

National Press Paula Mateus – VOGUE Portugal

MODALISBOA AS AN ECONOMIC PLATFORM ModaLisboa is also an essential business partner: - It offers an unique knowledge capital in this area of the creative industries. - It is a privileged communication and marketing event. By inviting the world to visit Lisbon and attend Lisbon Fashion Week, it is stimulating and mobilizing a significant sector of the economy and acting as an entity that generates wealth and knowledge.

Showroom Fashion & Must Haves

Showroom Fashion & Must Haves

Showroom Fashion & Must Haves

White Tent | Summer 2012 collection in ASOS

Nuno Gama presentation in FASHIONPHILOSOPHY Fashion Week Poland Due to the exchange partnership established between the and the Association ModaLisboa and this Fashion Week

Lara Torres collaboration with British artist Lucy Orta in the development of a set of garments / sculptures for the project "Fabulae Romanae," on display at the Museum Maxxi in Rome until september 2012

Maria Gambina was invited to represent Portugal in the Euro-Fashion at Ukrainian Fashion Week in Kiev. Designers from 16 nations qualified for Euro 2012 were invited by the organizers - in coordination with a fashion week in each country. Maria Gambina was named as ambassador of Portuguese Fashion.

FIM