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How to reposition a Hotel Case study Altis Grand Hotel
The story begins…
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Where should we start?
Where do we want to get to? How do we want our team to see us? How do we want guests and distributors to see us? How can we change? What needs to be done?
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The target.
We want to reposition the Hotel, becoming, again, one of the best 5* hotels in Lisbon, prepared to serve several generations of guests with different motivations. While keeping the unique personality, character, tailor made service and prestige of Altis. We want to be the hotel to choose when doing a meeting, launching a product, for a business trip or when on a break in Lisbon.
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It’s always about people…
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Understanding who we are and where we want to get to: Training sessions - “Me, us and our hotel!”
People have to be aware that we are changing…
It’s always about people…
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It’s time for hard work…
7 million investment 3 years renovating the hotel
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and everybody needs to know!
Media, online, distribution channels and of course, some parties… because – People have to experience it! Espaços & Casas | SIC Notícias
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Results start to appear…
New rooms | Superior, Deluxe, Deluxe Premier and Suites (including a Presidential Suite) New lobby| New meeting rooms | New Gspa
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BEFORE AFTER
BEFORE AFTER
Results start to appear…
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BEFORE BEFORE
AFTER
AFTER
BEFORE AFTER
A new hotel needs a new name
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And strong communication.
Different targets | Different products | Different communication channels | Different distribution channels | Different actions
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VOGUE Portugal Beleza CARAS
And strong communication.
Different targets | Different products | Different communication channels | Different distribution channels | Different actions
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Recognition
TripAdvisor | Certificate of Excellence - 2012 to 2014 Booking.com | Guest Review Award – 2013 and 2014 International Hotel Awards Best Hotel Renovation/Refurbishment - Country Winner - 2014
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Numbers are rising…
From 2010 a sales volume increase of 4 million and 2.2 million in results. This last year (2014) only we increased 15,50% on revenue and 44% on results (Gross Operational Profit) and in 2015 we are already 46% above last year in sales and 196% in results.
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If there is a message in this story…
Renovating a hotel is not only its furniture, lobby, rooms or public areas, there is the need to engage the team, the guests, the suppliers and the sales partners. All have to feel the change. The brand has to be renovated as well and strong communication strategies have to be taken in order to reenergize the brand and target the current and future segments.
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Waiting for you to become a part of our story…
at Altis Grand Hotel! Ruben Paula | General Manager [email protected] Direct line +351 21 310 60 15 Sofia Nobre | Public Relations and Marketing Director [email protected] Direct line +351 21 310 60 20
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