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The new Luxury: Time and Space Alexandra Cesário 2 nd June 2015

EACD Lisbon Deabte Luxury Communications 2015 Alexandra Cesario Know Concierge

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Page 1: EACD Lisbon Deabte Luxury Communications 2015 Alexandra Cesario Know Concierge

The new Luxury: Time and Space

Alexandra Cesário

2nd June 2015

Page 2: EACD Lisbon Deabte Luxury Communications 2015 Alexandra Cesario Know Concierge

FAST-PACED REALITY

ALWAYS CONNECTED

ALWAYS REACHABLE

Apresentador
Notas de apresentação
OVER 250 MESSAGES A DAY - CELL PHONE COVERAGE – PHABLETS – FB – SOCIAL MEDIA – WHERE IS REAL LIFE
Page 3: EACD Lisbon Deabte Luxury Communications 2015 Alexandra Cesario Know Concierge

Time is limited

no matter how much money you have

Apresentador
Notas de apresentação
MONEY CAN BE CREATED – WORK Apparently in several wooded areas around the UK, passersby have been stopping for decades (if not centuries), meticulously hammering small denomination coins intro trees. 
Page 4: EACD Lisbon Deabte Luxury Communications 2015 Alexandra Cesario Know Concierge

TIME The ultimate luxury as it is a limited resource

RARE SCARCE UNIQUE

Apresentador
Notas de apresentação
This is why how you spend your time is more important then how you spend your money
Page 5: EACD Lisbon Deabte Luxury Communications 2015 Alexandra Cesario Know Concierge

OFFLINE IS THE NEW LUXURY

ESCAPE REALITY

"It's doing what I want when I want. Luxury is not material”

“Make no mistake, they love swanky cars, rare watches, fine art, haute couture and private vacation retreats. Still, when asked about their definition of luxury, the

answers involved precious quantities like time, and freedom.”

Jean-Marc Jacot CEO Parmigiani Fleurier

Apresentador
Notas de apresentação
told the Reuters Global Luxury Summit.
Page 6: EACD Lisbon Deabte Luxury Communications 2015 Alexandra Cesario Know Concierge

INTANGIBILITY

“(Luxury is) products that are special, that are differentiated, that make me feel taken care of and pampered. To me, luxury is time.“ Steve Sadove, CEO Saks "For me, luxury is a good hamburger and time with my family" Shawn Kravetz, Pr. Esplanade Capital

Page 7: EACD Lisbon Deabte Luxury Communications 2015 Alexandra Cesario Know Concierge

Luxury is not, whatever the finery, status-associated.

RARE SCARCE UNIQUE REMOTE ENDANGERED

SPACE

Apresentador
Notas de apresentação
Money cn get us anywhere but some places cease to exist, I don’t think so. For while there is no doubt that each of these, in different ways, appear to support the idea of the luxurious, and maintain - in terms of materials used, the food and beverages on offer, the level of comforts and services made available – a standard of accommodation that one is as likely to associate with the world’s finest hotels, the difference here is one of intent: these lodges, camps and mobile safaris are designed to preserve some of the world’s last remaining wildernesses. 
Page 8: EACD Lisbon Deabte Luxury Communications 2015 Alexandra Cesario Know Concierge

QUALITY OF LIFE

“TIME TO LIVE AND ENJOY, SEEK AUTHENTICITY AND PERSONALITY IN PLACES, VALUE THE MEMORY OF

THE CITIES”

Tyler Brûlé Monocle

Apresentador
Notas de apresentação
I AM NOT SURE HOW MANY WILL AGREE WITH THIS BUT I LIVED 13 YEARS ABROAD AND RETURNED TO PORTUGAL TO ONLY THEN FALL IN LOVE WITH IT.
Page 9: EACD Lisbon Deabte Luxury Communications 2015 Alexandra Cesario Know Concierge

LUXURY

UNIQUE TIME

SCARCE

SPACE

RARE EXPERIENCE

Page 10: EACD Lisbon Deabte Luxury Communications 2015 Alexandra Cesario Know Concierge

THANK YOU OBRIGADA MERCI GRACIAS DANKESCHOEN

Page 11: EACD Lisbon Deabte Luxury Communications 2015 Alexandra Cesario Know Concierge