Perceptual Map

Who are the potential customers of Bilkent Prestige Cinema?

•People who enjoy going to cinema• Mostly young people(Age: 16-35)

•Mostly people who are located near Bilkent

• Relative to competitors

-Starbucks

-Chiffre-Playing games

-Roll House

-Other Cinemas

-DVD at home

-Go Kart

Interview Results

Our Dimensions

Relaxation - Fun

Individualistic Activity – Collectivistic Activity

How Bilkent Prestige Cinema is positioned itself according to the customers & potential customers?

This is a fun activity

This is a relaxing activity

Prefer to do individually

Dependence on other people

High level of communication

Starbucks 2.06 5.3 3.96 3.56 3.8

Chiffre- Playing Game

4.86 2.83 1.8 4.36 4.43

Roll House 3.56 2 2.56 4.66 4.13

Other cinemas (Cinemaximum - Cepa)

2.6 3.83 3.73 3.43 2.66

DVD at home 1.76 5.03 4.33 2.86 2.16

Go Card 4 2.03 2.13 4.83 3.06

Bilkent Prestige Cinema

3.26 4.36 4.33 3.16 4.83

RelaxFun

Individualism

Collectivism

How Bilkent Prestige Cinema is Positioned itself ?

• Bilkent Prestige Cinema is positioned as individualistic and relaxation activity for the customers/potential customers.

New product opportunity Relaxation & Collectivistic activity