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http://www.spiral16.com Social media for business is all about reaching your customers. Research has proven that using social media strategically can dramatically increase the exposure of your small business, both in promotion and leads generated. This presentation from Michelle Lamar of Spiral16 covers the 3 steps to social media marketing and serves a s a good introduction to how businesses everywhere can use social media to listen, tell a story, and establish trust with your community.
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HOW T
O USE S
OCIAL
MEDIA
F OR
YO
UR
SM
AL L B
US I N
E S S
EVERY MINUTE OF THE DAY
Source: DOMO data
Facebook users share 648,748 pieces of content
Twitter users send 100,000 tweets
YouTube users upload 48 hours of video content
Instagram users share 3,600 photos
EVERY MINUTE OF THE DAY
Source: DOMO data
Apple receives 47,000 app downloads
27,778 new blog posts are published on Tumblr
Google receives 2 million search queries
Consumers spend $272,000 on web shopping
IT’S NOT ABOUT YOU
Doesn’t matter if you don’t Tweet.
Doesn’t matter if you don’t “like” Facebook.
Using social media for your business is about the
customers you want to reach.
Can Social Media REALLY
Help My Business?
SOCIAL MEDIA HELPS SMALL BUSINESSES
Graph from Hubspot.com
SOCIAL MEDIA & BLOGS = MORE SALES
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
LOCAL SMALL BUSINESSES USE SOCIAL MEDIA FOR PROMOTION
Source: Merchant Circle 2011 andHubspot.com
How Do I Use Social Media & Bloggingfor My Business?
3 STEPS TO SOCIAL MEDIA MARKETING
1. Observe & Listen.
2. Tell a Good Story.
3. Concentrate to Dominate.
STEP 1: OBSERVE & LISTEN
Get on social networks to find where people are talking about similar product or service.
Ask customers about social media habits.
Which online communities do you get responses from?
STEP 2: TELL A GOOD STORY
What makes your business unique?Why should customers buy from you?
Keep it simple.
Because you have four seconds*.
*=Source: Information Week
STEP 2: CONTINUED
All good marketing answers these three questions:
-WHO ARE YOU?-WHAT DO PEOPLE THINK OF YOU?-WHAT DO YOU WANT PEOPLE TO THINK OF YOU?
Source: Information Week
STEP 3: CONCENTRATE TO DOMINATE
Start with one social network.
Establish a presence for your business on that network.
Expand your efforts to next online community that is important for your audience.
STEP 3: CONTINUED
Don’t rush to join every social media community that is popular.
Slow and steady approach is best.
Social media marketing takes time—so make sure you’re using your time wisely.
RESOURCES
Social Mouths Duct Tape Marketing
Social Media Examiner Digital Evolution Blog
Marketing Profs Etsy Blog
Spiral16 Blog V3 Marketing Blog
American Express OPEN Forum Hubspot
State of Inbound Marketing Report from Hubspot - March 2012
MICHELLE LAMAR
Account Manager
Spiral16 - Social Media and Online Research & Analysis
http://www.spiral16.com [email protected]
913-944-4282
www.spiral16.com
