Slides from a presentation at an Australian Association Conference in July 2013. I talk about what social business is, why it is inevitable, and two tips for moving forward with social business.
- 1.harnessing the power of social business These are slides from a presentation I made (via Skype) at an Association Conference in Australia in July 2013.
2. social business denition inevitable 2 tips I cover three things in this talk: (1) the definition of social business; (2) why social business is inevitable (and yes, I recognize thats a strong word); and (3) 2 tips for moving forward more effectively into the world of social business. 3. applying social software and tools (and the ideas behind them) to the way we lead, manage, and run our organizations. social business This is my definition of what it means to be a social business. 4. social business http://www.flickr.com/photos/35034347371@N01/54381130 Unfortunately, this seems to be what most organizations THINKS it means: use those tools to broadcast your marketing messages. 5. applying social software and tools (and the ideas behind them) to the way we lead, manage, and run our organizations. social business Look carefully at the definition. Yes, it is about applying social tools 6. applying social software and tools (and the ideas behind them) to the way we lead, manage, and run our organizations. social business But its also about understanding WHY those tools became successful in the first place. Facebook, Twitter, and LinkedIn succeeded NOT because they were perfect broadcast mechanisms, but because they helped people connect, build relationships, learn, collaborate, and share. Social Media grew because it tapped into what makes us human. We have to remember that when we use these tools in a social business. 7. applying social software and tools (and the ideas behind them) to the way we lead, manage, and run our organizations. social business And also remember that were not just applying this to our marketing efforts. How do we apply social tools to our human resources, to our organizational structure, to our culture? If social is not connecting to all parts of your business, then its not a social business. 8. And yes, Social Business is inevitable. And theres good data to back it up. Check out the MIT/Deloitte study of thousands of business leaders across the globe. The value of social business is clearly emerging. 9. 71% 70% 71% Text of CEOs felt social business will be important to their organization in 3 years 70% of CIOs 71% of CEOs felt social business will be important to their organization in 3 years. 70% of CIOs felt the same way. Remember, this is the C-suite, who we all think is clueless about social media, but they get that its going to be important in 3 years. That means NOW is our window of opportunity to build a social business. 10. social business 1. use the tools better Two tips for getting started. First, start using the social tools better. They are a great way to get started, but only if you have some discipline in the way you use them. Develop a social strategy that connects to business goals. Understand what it takes to build community. Understand what content is really valuable to your stakeholders before you start spamming them via Twitter. Dont just jump on the bandwagon. Do it well. 11. social business 1. use the tools better 2. strengthen your culture And second, strengthen your culture. As you use the tools, youre bound to hit roadblocks or hurdles that are culture based. In Humanize, we identified 12 elements of culture that are typically weak in organizations, but necessary for social businesses. Things like embracing decentralization and transparency, speaking the truth, doing inclusion well, truly valuing experimentation. The quicker you put these things in place, the more effective youll be as a social business. 12. www.jamienotter.com www.humanizebook.com questions? Dont be shy.