Factual films profile

..turning information into knowledge

When You MUST REACH

the

UNREACHED!Through an innovative & cost

effective medium


FACTUAL FILMSFACTUAL FILMS is the is the MediumMedium

to Kenya’s rural & semi-urban populationto Kenya’s rural & semi-urban population WithWith

INFORMATION ,EDUCATION INFORMATION ,EDUCATION & &

ENTERTAINMENTENTERTAINMENTthat that

WILL HELP WILL HELP TRANSFORM COMMUNITIES TRANSFORM COMMUNITIES TO ERADICATE POVERTY,DISEASE TO ERADICATE POVERTY,DISEASE

&& IGNORANCEIGNORANCE


Our vision “To Empower the rural communities with information that

transforms their socio-economic lives”.

Our MISSION

“Reduce the urban-rural divide through use of information as the tool of effective change that will transform rural communities”

& turn Information into Knowledge

for the following impact on society:• Poverty Alleviation through Increased production (e.g.

Agricultural,business)• Improve access to best practices.• Community based Development projects.• Empowerment of Women.• Eliminate Child labour, Increase girl-child education.• Improved governance.


Our Choice is the Numbers : Our Duty is to Our Choice is the Numbers : Our Duty is to transform the Numbers!transform the Numbers!

• About 70% live in Rural Kenya.About 70% live in Rural Kenya.• 73.9% are engaged in agricultural activity.73.9% are engaged in agricultural activity.• About 38% are in absolute poverty.About 38% are in absolute poverty.

• About 85% of Kenya is covered by land (accessible !!)About 85% of Kenya is covered by land (accessible !!)• Less than 500,000 copies of newsprint.Less than 500,000 copies of newsprint.• Radios lack the visual component. Radios lack the visual component. • TV stations mainly Urban. Limited penetration of TV; TV stations mainly Urban. Limited penetration of TV;

poor rural cannot afford,Content not simplified.poor rural cannot afford,Content not simplified.

Exciting evening cinema shows for all groups


WE TAKE YOUR MESSAGES TO THE RURAL COMMUNITIES

Exciting road shows for all groups Interactive daytime road shows

..turning information into knowledge WHO ARE WE?

• OPERATORS OF MOBILE CINEMAS» FREE Viewing for All the Communities» We reach the Rural & Semi-urban communities (about 70% of

KENYA’s population) » FREE Entertainment, Education and Information» BIG SCREEN IMPACT

• ROAD SHOWS » Introduction of new products/service to consumers (Rural and

Semi-Urban)» Push for Product Sales» Enhance Brand Knowledge» ROAD SHOW Grounds Branded with Banners,Flags,Posters,etc» Audio Jingles during daytime mobile promotion in busy

community centres» Distribution of Leaflets and flyers

• OUTDOOR ADVERTISING» Mobile CINEMA Unit Branding creating “A Moving

billboard”(AMB).

• FILM & VIDEO PRODUCTION» High Quality DOCUMENTARY production» High Quality Commercials Production» State-of-the-art film production lighting

We are a team of Professionals with diverse expertise in the mobile cinemas, Experiential Marketing & Film/Video Production industry

“We understand the rural and semi-urban communities better”

..turning information into knowledgeOUR MOBILE CINEMA/ROAD SHOWS FACILITIES

• BIG SCREEN & QUALITY PICTURE for a big screen impact and true-to-life pictures from our XGA high resolution big screen projection system.

is clearly visible upto 500metres. • QUALITY SOUND. we use high quality digitally mastered

sound with a maximum throughput clearly audible for a crowd of up to 5,000 people.

• CONSTANT POWER SUPPLY Ensured by a silent and efficient power

generator system with automated voltage regulators to provide uninterrupted entertainment.

• ROAD SHOW PLATFORM Our dedicated units are custom- built

with STAGE for road shows activation.


• Our 13 designated Mobile cinema Our 13 designated Mobile cinema circuits.circuits.

OROR• Dedicated Circuit (s) Dedicated Circuit (s) Fully dedicated to follow CLIENTS’ Fully dedicated to follow CLIENTS’ desired Route and contentdesired Route and content

OUR MOBILE CINEMAS WILL REACH THE MASSES OUR MOBILE CINEMAS WILL REACH THE MASSES THRO’THRO’

Our CIRCUITSOur CIRCUITS

..turning information into knowledgeMobile cinema

CONTENT • Music videos

• Cartoons

• Sports highlights

• Comedies

• Educational documentaries

• Entertaining feature films

• Sponsor -messages TVCS/infomercials

Mobile cinema CONTENT

• Music videos

• Cartoons

• Sports highlights

• Comedies

• Educational documentaries

• Entertaining feature films

• Sponsor -messages TVCS/infomercials


MONITORING MOBILE CINEMA SHOWS

• Independent media monitoring services provided by STEADMAN.

• Monthly monitoring report, indicating Date , Time, Brand name, Identification, length,& comments

• Authenticated screening certificates- indicating dates, locations, attendance figures


Factual Films

NB:•Rates exclude taxes•Add 18% agency commission where applicable

Designated Road shows

Dedicated Road shows


OUR ROAD SHOWS

• Wherever ! whenever• Use dedicated rig

• Clients desired route

• Wherever ! whenever• Use dedicated rig

• Clients desired route

• Use our mobile cinema units

• Activate along our designated mobile cinema route

• Use our mobile cinema units

• Activate along our designated mobile cinema route


Lucozade “blood donation” Campaign

Daily metro “Obama day” show

KPLC “Mulika mwizi Campaign

Panadol road show

ROAD SHOW CONTENT

EACH DAY’S SET OF ACTIVITIES PER LOCATION

• Venue branding.• Distribution of leaflets.• Advance Mobilisation drives. • Stage show• (acrobats,artist,comedians)• Interactive Skits & endorsments

on stage.• Audience participatory skits on

stage.• Direct sales.• Demonstrations of best practices• One-on-one consultations with

customers.• Measure of indicative knowledge-

base levels (IKL) amongst the participating audiences with a rewarding system

• Stockists/Dealer recruitment.

ROAD SHOW CONTENT

EACH DAY’S SET OF ACTIVITIES PER LOCATION

• Venue branding.• Distribution of leaflets.• Advance Mobilisation drives. • Stage show• (acrobats,artist,comedians)• Interactive Skits & endorsments

on stage.• Audience participatory skits on

stage.• Direct sales.• Demonstrations of best practices• One-on-one consultations with

customers.• Measure of indicative knowledge-

base levels (IKL) amongst the participating audiences with a rewarding system

• Stockists/Dealer recruitment.

PAST ROAD SHOW CAMPAIGN


ROAD SHOW MONITORING & EVALUTION

• A specially designated Factual Films’ project coordinator for the road show campaign

• M&E reports presented in multi-media formats (allow limited vision for night-shows) to include the following:•Tabulated results (crowd size estimates, product sales, orders, etc)•Commentary on each location’s events•Recommendations•Video snapshots of activities•Digital still images of key snapshots of day’s events

• Any other information required by the client.

Opportunities – Cinema/Road show activations• Screening of audio/visual messages in cinema shows

(advertisements, Infomercials ,Documentaries)

• On stage activations• Introduction of new products/service to consumers (Rural and Semi-Urban)• Push for Product Sales• Enhance Brand Knowledge• ROAD SHOW Grounds Branding with Banners,Flags,Posters,etc• Stage shows with linkage to product & services

• Entertaining comedians & acrobats on stage.

• Skits on stage promoting brands & services.

• Customised promo skits to create excitement and participation of the targeted market.

• IEC materials distribution (leaflets, hand bills, FMCG miniature etc )

• Feedback data on products & services (hard /soft copies & audio/visual based)

• Transit advertising –A.M.B (Panel vinyl branding)

• Product sampling

• Direct sale of products

• Radio jingles & special mentions


TRANSIT ADVERTISING – A Moving Billboard..turning information into knowledge


WE ARE LEADERS IN PRODUCTION• We have a highly experienced

resident producers and a team of professionals(Concepts/ Storyboards/ Scripts, Location Filming, Post-Production, Auditions and Make-ups) with expertise in film production

• We have many titles to our credit.

• State- Of- The -Art Production Equipment (HDV, Digital Betacam Pal & NTSC Cameras & Accessories, lens and filters, Booms, Radio/Lap microphones , ENG red head & Blondes lights, Sony BVW Editors, Vision Mixers and Controls, Apple Mac animation and generator, Sound-craft folio sound mixers.)

• Final cut edit-suite• Adobe premiere-pro Edit suite

Opportunities - Film & Video production department

• Concepts/ Storyboards/ Scripts.• Location Filming.• Post-Production.• Dubbings • Format transfers.


Benefits of using Our Model

• Reach Large Rural And Semi-urban untapped Community

• Ability to control content packaging (documentaries, commercials, pin-ups Road show skits e.t.c

• Flexibility in partnership with Factual films • Choice Of Circuit Of Location• Transformation of the rural communities

through knowledge and educative programmes.

• Improved Corporate Social Responsibility



OUR SCREENING & ROAD SHOW CLIENTS

1. Kenya Power & Lighting Co Ltd2. Telkom Kenya3. Population Services International (PSI)4. GlaxoSmithKline5. SONY Gulf EPZ6. Bidco Oil Refineries7. Coca Cola E.A8. Unicef9. National Aids Control Council.10. East African Breweries11. Harleys12. Kari13. Ultravetis East Africa14. Eveready 15. Lowe Scanad16. Ogilvy & Mather17. Nu-turn Bates18. Cooper Kenya.19. Safaricom20. United millers – Kisumu21. Nation media group.22. NACADA.23. Twiga Chemicals24. Government Of Kenya - Ministries

Just to name a few……


OUR PRODUCTION CLIENTS• Telkom Kenya – Cable Vandalism• East African Portland Cement – Blue Triangle• Sony Gulf EPZ – Sony J1/D1• Mumias Sugar – 2 Kg Pack• Brookside – Milk• Spin –Knit-tuzo• Ketepa - Tea• Kenya Power & Lighting- Marketing Electricity, Corporate Documentary, Cable

Vandalism• Kensalt – Salt • UNICEF – IDD Advocacy• Japan TV – Maasai Milk• News Features for BBC, Channel 4, Italy, Spanish & German TV Stations• Super Sleek-Topex Bleach• Bulk Medicals – Anti- malaria tabs• Ramm Films US – Kenyan drought experience• Dimex Ireland – Vet Drugs• Carte Blanche – Features• Tourist Boards – Kenya & Uganda• UNAIDS• UNEP-GEF/IAS Project- Uganda• NEPAD –Uganda.• Cooper Brands- Kenya.• MMIS Project –Uganda• Features for SABC

And Many more………..


OUR CORE MANAGEMENT

• K.A. Chemwor – C.E.O & Managing Director• J.S.Brah – Director Finance & Administration• Aggrey Khataba – General Manager• Jeremiah Muli – Resident Producer /Outreach

Specialist• Nick Ayub – Manager, Client Services• Susan Mwikali– Manager, Administration• Bernard Miruka – Manager, Creative &

Experiential Activations• Faith Jepchirchir Manager, Field Services &

Operations• David Malelu- Manager, Production• Dr. J. Weche - Manager, Business Development

• Total Personnel 53


FACTUAL FILMS (1974) LIMITEDFACTUAL FILMS (1974) LIMITEDPate Road, off Lunga Lunga, Industrial AreaPate Road, off Lunga Lunga, Industrial Area

P.0. Box 48290 –GPO Nairobi, Kenya.P.0. Box 48290 –GPO Nairobi, Kenya.Tel. 2224757,536791/2 Tel. 2224757,536791/2

Fax: 536792Fax: 536792

E-mail:E-mail: [email protected]