Online Brand• Once you started publishing materials and content

online, you have already started establishing your online brand.

• Their perception of your business based on your published content becomes your online brand.

• People will form an image around you and begin to imagine what sort of individual firm you are - that is your online brand.

Online Reputation • Online reputation is what your customer sees

and thinks about your brand.

• Everything that Google shows when they search for your business is part of your reputation - this includes good and bad image.

• Online reputation is very important as this defines who you are.

Online Reputation Management (ORM)• It is the process of controlling what shows up on

Google when customers are searching for you.

• It is a continuous process of promoting positive content to the top of Google search results and covering the negative content to lessen the chances of your target customers seeing it.

• The least you want them to see are negative feedback about your business.

Importance of ORM• Online reputation management can be critical.

• Fixing information that’s been published about you badly is a real problem. (Examples are online reviews, blogs, or comments that are published by other people in other websites.)

• There is a low chance that the search engines are going to take the data down. Even if they remove it from their index it will still be available on the website where it’s published.

Positive Online Reputation• The internet is a vast ground and there are millions of

places where customers can put their feedback about your product. Tracking down every single content and taking them all down would be impossible.

• All information about you and your business will be indexed ny Google and it would be difficult to turn the tables once the information is already published.

• To protect your brand, you have to manage your online reputation.