Case DIY and Social MediaYOUTUBE- LATOYA'S LIFE

Who are they? What do they do? Why do you consider them as a ‘prosumer’?

Latoya is a daily vlogger on YouTube. She also has a main channel called Latoya forever where she does challenges, tags, informative videos etc. She has 1 million subscribers on her main channel.

Latoya vlogs her life every Monday, Wednesday and Friday. Her vlogs consist of her family and friends. Latoya shows her everyday challenges she goes through with her family and friends. She tends to share with her viewers.

I consider Latoya as a ‘prosumer’ as she produces her videos on a daily basis everything is edited and put together by herself

She is a ‘prosumer’ as she has a huge following on all social medias due to her YouTube channels

What media platforms do they use? Access? Interactivity?

Latoya and her family all have social media. Latoya and her husband has made a instagram for

their first born child Samia and their newborn son Zayn

They use Instagram, Snapchat, Periscope etc. they interact with their followers through these social media links

Examples of Latoya’s vlog and main channel videos

Main channel: Vlog channel:

Passive/ Active qualities Latoya is very active- she uses Facebook live streaming frequently to

connect with her followers Not only does she live stream on Facebook but she also live streams on

Youtube too when she wants to do a quick challenge or just a quick discussion with fans

She also uses younow to livestream