DIY Social Media Management

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These slides were used in a February 22nd, 2012, webinar for Nonprofit Webinars by Amy Sample Ward. Learn more at http://amysampleward.org

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  • DIY TOOLS FOR SOCIALMEDIA MANAGEMENT
  • AGENDA Listening Dashboard Content Map Content Calendar DIY Tools
  • LISTENING DASHBOARD Save time looking for news Monitor multiple channels at once Track your organization and your cause Create a shared tracking space for your team or whole organization
  • LISTENING WITH RSS
  • LISTENING WITH RSS
  • LISTENING WITH RSS Twitter search News sites Blogs and blog networks Technorati Digg Blogpulse Boardreader
  • LISTENING WITH ALERTS
  • LISTENING WITH TWITTER
  • LISTENING DASHBOARD
  • LISTENING DASHBOARD
  • USING THE DAHSBOARD
  • USING THE DASHBOARD
  • USING THE DASHBOARD HSUS is tracking: Theirown name including acronyms, misspellings Current issues that people are talking about Detractors and Competition Prominent people in their org
  • CONTENT MAP
  • STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events
  • STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community
  • STEP 3: OUTLETS Examples: Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog
  • CONTENT MAP TEMPLATE>> Get this template! http://bit.ly/DIYtemplate
  • USING THE CONTENT MAP Staff create content, events, media Reference content map Share content with appropriate staff for posting to channels Make notes for tracking Update map as necessary Use regularly for meetings and planning
  • CONTENT CALENDAR Easy reference Coordinated messages Supports tracking and segmenting Ensure people receive appropriate amount of messages Create multiple touchpoints ID traffic sources
  • CONTENT CALENDAR TOOLS Google calendar Divvy Shared calendar of your preference!
  • CONTENT CALENDAR TIPS Create a format Ie: Message (STAFF) Segments, Details Use color codes if possible Use all-day and timed events All-day for emails Specific time for social media posts All-day for blog posts
  • SOCIAL MEDIA METRICS Track against organization goals Update it weekly Track over time for trends and comparison Create goals for yearly and average Include notes to provide context
  • GOOGLE ANALYTICS
  • ALERTS
  • METRICS TRACKING TEMPLATEGet this template! http://bit.ly/DIYmetrics
  • DIY TOOLS - FREE Google Apps Tweetdeck, Hootsuite Bit.ly Netvibes Google Analytics Storify
  • DIY TOOLS TOOL SPECIFIC Twitalizer 14blocks booshaka EdgeRank Klout
  • DIY TOOLS LOW COST Hootsuite Pro CoTweet Small Acts Thrive Spredfast Sprout Social
  • QUESTIONS? Email: amy@nten.org Twitter: @amyrsward Web: http://nten.org Blog: http://amysampleward.org
  • RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for- your-organization/ http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to- energize-your-base/ http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management- systems-smms/ http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing- whats-the-difference-and-the-opportunity/ http://amysampleward.org/2011/03/07/slacktivism-turning-a-like-into-lasting- change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report- sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs- landscaping/