CASE OF DIY AND SOCIAL MEDIA

RYAN HIGA • Ryan Higa is a YouTuber and an actor who also uses social

media platforms such as Twitter, Facebook and Instagram. He is one of the most famous YouTubers with over 18 million subscribers. He keeps up to date on posting tweet and pictures on twitter and Instagram. He has 2.4million followers on Instagram and 1.89million followers on Twitter.

• He posts videos such as music videos, skits, challenges and more each having there own comedic humour. He uploads once a week and uploads on a second channel called HigaTV which has all the behind the scenes on the making of his video. This is what makes him a prosumer.

• He won the shorty award for humour in 2012. one of the most known things about his videos is the Teehee phrase he ends them with this phrase even has its on app. This app is interactive and lets you share photos, videos and let you check out your favourite content from him.

VIDEOS• His videos can sometimes contain an advertisement

at the beginning or a pop up add in the middle of his videos.

• The uses + gratification we gain from his videos are comedic humour and entertainment.

• https://www.youtube.com/watch?v=cH4JWABeB9Q