DIY B2B Social Media Intelligence

Twitter hash tag: #scipsmci 1

DIY B2B Social Media Intelligence

August Jackson

august (at) augustjackson (dot) net@8of12


Four Great Platforms for B2B Social Media Intelligence


Reverse Engineer your Collection Plan

Who has the information you

need?

Who is their audience?

What social media will they use?

How do you search those platforms?

Whether you’re doing active elicitation or passive monitoring, remember your CI ethics.


Twitter asks users “What are you doing?”

Official Business Presence• PR• Marketing• Customer Service• Recruiting

Individuals• Employees• Customers• Experts


Do you speak Twitter?

Public message directed towards a specific Twitter user, e.g. @8of12

Hashtags are public messages attended to be associated with a specific theme, topic or event. The hashtag makes it easy for interested parted to track the conversation, e.g. #scipsmci for this webinar

@

#

Retweet: I liked your message, and I am passing it alongRT


Twitter offers great search functions!

You do not need to have your own Twitter account

Make lists of search terms• Competitors• Industry terms• Product brands• Noteworthy names

Create RSS feeds of your searches to automate monitoring

http://search.twitter.com/advanced


Find individuals you want to track

• Look for competitors’ official accounts– http://twitter.com/competitorname

– Look in their marketing materials

• Search for lists of competitor employees or industry experts on Listorious

• Search for mentions of competitors’ names and industry terms in Twitter user’s profiles– Listorious– Twellow

http://www.listorious.com

http://www.twellow.com


LinkedIn: the professional social network

Information about professionals in resume-like profiles

Company and industry groups for active discussions

Aggregate user data for company statistics and information


Get to know LinkedIn’s advanced search


Company profiles have a wealth of detail

Statistics

Hiring, promotions and departures

Open positions

Remember that company data is based on aggregated employee self-reporting

You can also “follow” companies of interest to track them over time


Quora: Question and AnswerUsers ask questions and other users answer them

Sometimes industry and company-specific topics

Users vote up their favorite answers

Based on real identities, so you can assess respondents expertise

Follow topics and users of interest


Slideshare: Post your PowerPoint Here

Users post PowerPoints to the site• Easy sharing• Self-promotion• Sales and marketing

Use the same keywords from your Twitter search list


Thank you!

August Jackson

august (at) augustjackson (dot) nethttp://augustjackson.netTwitter @8of12