@RainMakingMkt

Social Media for StylistsHow to Grow Your Business

http://www.slideshare.net/ranimonson

@RainMakingMkt

You Can’t Afford to Ignore Social Media• It is one of the best ways to

grow your business• How do new clients find

you? – Referrals – Searching online

• Great way to keep current clients– And get them to refer their

friends• Emerson Salon

– 75% of business comes from Social

@RainMakingMkt

So What Are We Really Talking About?

• Facebook• Yelp• Pinterest• You Tube• Tumblr• Flickr• Twitter

• Anywhere you can post • Places people can

write reviews• Where you can be

talked about• And show off your

awesome work

@RainMakingMkt

Don’t Let it Be Outside Your Comfort Zone• Just like the

conversations you have in the chair

• Your business is visual– So is Social Media:

Photos | Videos• An extension of who

you are– Reflects you & what you

specialize in• Establishes expertise |

credibility• Builds your brand

@RainMakingMkt

Get Started• Decide what platform(s) you

want to use– Focus on what you like | what fits

your brand• Keep it easy – use what you’ve

got: phone | iPad– If it’s hard – skip it!

• Don’t feel you need to be on every platform– You’ll drive yourself insane

• Don’t worry– It’s digital – you can always use

the delete button• Pick a platform

– Just start already!

@RainMakingMkt

I’m There: Now What? • Connect – find those you already know

– Don’t forget to include existing clients– Add Dear Clark

• Share!– Share on your personal pages– Post on Dear Clark, – Share Dear Clark, content | others

• What you do is visual – show your masterpieces– Photos– Videos

• Take client photos | videos consistently– Before | After

• Tag your clients and brag about how amazing they look. Flatter them!– They will share it– Their friends will see it– These are all potential clients

@RainMakingMkt

Other Ideas• Share Hair tips & tricks• Talk about beauty trends

– Have an opinion• Share online articles – Oscar best hair• What’s Working? Talk to Each Other

– You each have your own unique niche and focus, so don’t think of yourselves as competitors

– Share what your colleagues are doing – brag about their specialty

• Don’t forget you’re human – talk about what you like– New restaurants, music, movies – just

talk!

@RainMakingMkt

Avoid Icky• Don’t think of this as sell, sell, sell…– This is no different than the conversations

you have in your chair– You don’t want to chase people away

• Share information• Promote others• Karma – it’s a bitch

@RainMakingMkt

Find Additional Inspiration

• YouTube• Social Media• Google

@RainMakingMkt

Questions | Discussion

http://www.slideshare.net/ranimonson