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Do You Know Your Fans? Building a Facebook Engagement Strategy

Building a Facebook Engagement Strategy

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Facebook is about a two way conversation, not just shouting your message to a group. Learn steps you can take to engage your audience and ultimately grow your business.

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Page 1: Building a Facebook Engagement Strategy

Do You Know Your Fans?

Building a Facebook Engagement Strategy

Page 2: Building a Facebook Engagement Strategy

What is an Engagement Strategy?

Page 3: Building a Facebook Engagement Strategy

Your Facebook Business Page

Page 4: Building a Facebook Engagement Strategy

Your Facebook Business Page

Page 5: Building a Facebook Engagement Strategy

Ways to Get the Word Out

Page 6: Building a Facebook Engagement Strategy

Focus On Content

Step One: Who is your audience?What are they like?What are their issues?What are their interests?Why would they want to do business with

you?When are they on Facebook (estimated)

Page 7: Building a Facebook Engagement Strategy

Focus On Content

Step Two: What Should You Share?ArticlesPhotosVideosPollsComments

Page 8: Building a Facebook Engagement Strategy

Focus On Content

Step Three: Determine When You Can and Should Post.Look at your schedule to determine how many

times within your current calendar you can post.

Determine when your fanbase is online

Page 9: Building a Facebook Engagement Strategy

Engagement Time!

Ask questions. Fill in the blank status updates. Stay current. Comment on television shows

Page 10: Building a Facebook Engagement Strategy

Next Level If you’ve already taken the initial stepsTo build your engagement strategy Here are additional steps to think about:

•Connect outside of Facebook.

•Become active on their business pages.

•Become active on their blog.

•Connect personally on Facebook

Page 11: Building a Facebook Engagement Strategy

Building A Facebook Engagement Strategy

Jen [email protected]

For more information check out: Facebook: http://www.facebook.com/Life.Simplified.CafeTwitter: @JVSimplifiedLinkedIn: http://www.linkedin.com/in/jenvondenbrinkWebsite: http://yourlifesimplified.comBlog: http://yourlifesimplified.com/speaker-coach