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Facebook Engagement StrategyNovember 2012

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There are 33M active users in the UK

22M (66%) are mobile users

70% of UK users return daily

51% of UK users are between 18-34 years old, with 35+ being the fastest growing age group.

Average time per month spent on Facebook: 6 hours 49 minutes

Users view on average 798 pages per month.

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Facebook is King

Does your Facebook presence feel different?

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Facebook changed their algorithm and that’s caused a significant drop in Organic Reach.

This will have impacted the amount of people “talking about” your brand at the beginning of October 2012.

Facebook have been on a revenue drive since publicly listing.

Facebook know how valuable the platform is to connect with consumers and want brands to support their posts with paid promotion.

Counter the changes

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“Likeable” content

Varied content styles

Flexible posting plans

Paid promotion

How “Likeable” is your content?

The more engaging your posts are, the more they will be liked, commented and shared which increases just how many friends of your fans see your Page posts.

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Are you using ‘rich’ content?

Each post should be seen as a mini advert, another opportunity to present your brand in the best way possible.

Include more than just text to get preference in newsfeeds.

Facebook want their user’s newsfeeds to be more dynamic, as they know this increases interaction.

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Are you posting regularly and at the right time?

The more frequently you post, the higher your reach will be as Facebook will serve up more of your posts to more of your fans when you get more regular interaction.

Without paid promotion, this is the most important thing you can do to increase the Organic Reach of your Facebook Page.

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Promote your posts

To increase the reach of your posts you can now promote them. This comes at a cost, but it doesn’t break the bank. It’s a small price to pay to ensure your best laid plans and creative is seen.

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Connect• Awareness

• Integrated with paid media plan

Engage• Clarify proposition

• Relevant content

• Value exchange between brand and your consumer

Amplify• Use paid promotion to extend reach of your posts

• Produce creative, shareable content

Communities we’ve helped

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Social Media

Content creation, branded social pages, widgets, viral’s, branded blogs, fan and brand ambassador programs, community creation and management.

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Full Digital Creative and Strategy

Integrated digital campaigns, leading creative encompassing all areas of the digital world.

Branding, Web Design and Build

Creating, designing and building online brands.

Digital PR and Blogger Outreach

Digital PR, organic seeding, social media optimisation, digital PR clippings, influencer identification and outreach programs.

Targeted Media

Strategic media planning and buying, paid seeding,social media advertising.

Our Services

Get in touch...We are an agency with social at its heart. We help brands to not only find their digital voice but to use it to talk to the right people at the right time in the right places.

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18 Britannia Building12 Ebenezer StLondonN1 7RP

Dan HoltStrategy DirectorGrape Digital dan@grape-digital.com+44 (0) 20 7250 1674+44 (0) 77 3900 3698 @danjgholtSkype: danjgholt