Facebook Engagement Strategy 2012

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  • Facebook Engagement StrategyNovember 2012


  • There are 33M active users in the UK

    22M (66%) are mobile users

    70% of UK users return daily

    51% of UK users are between 18-34 years old, with 35+ being the fastest growing age group.

    Average time per month spent on Facebook: 6 hours 49 minutes

    Users view on average 798 pages per month.


    Facebook is King

  • Does your Facebook presence feel different?


    Facebook changed their algorithm and thats caused a significant drop in Organic Reach.

    This will have impacted the amount of people talking about your brand at the beginning of October 2012.

    Facebook have been on a revenue drive since publicly listing.

    Facebook know how valuable the platform is to connect with consumers and want brands to support their posts with paid promotion.

  • Counter the changes


    Likeable content

    Varied content styles

    Flexible posting plans

    Paid promotion

  • How Likeable is your content?

    The more engaging your posts are, the more they will be liked, commented and shared which increases just how many friends of your fans see your Page posts.


  • Are you using rich content?

    Each post should be seen as a mini advert, another opportunity to present your brand in the best way possible.

    Include more than just text to get preference in newsfeeds.

    Facebook want their users newsfeeds to be more dynamic, as they know this increases interaction.


  • Are you posting regularly and at the right time?

    The more frequently you post, the higher your reach will be as Facebook will serve up more of your posts to more of your fans when you get more regular interaction.

    Without paid promotion, this is the most important thing you can do to increase the Organic Reach of your Facebook Page.


  • Promote your posts

    To increase the reach of your posts you can now promote them. This comes at a cost, but it doesnt break the bank. Its a small price to pay to ensure your best laid plans and creative is seen.


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    Connect Awareness

    Integrated with paid media plan

    Engage Clarify proposition

    Relevant content

    Value exchange between brand and your consumer

    Amplify Use paid promotion to extend reach of your posts

    Produce creative, shareable content

  • Communities weve helped


  • Social Media

    Content creation, branded social pages, widgets, virals, branded blogs, fan and brand ambassador programs, community creation and management.


    Full Digital Creative and Strategy

    Integrated digital campaigns, leading creative encompassing all areas of the digital world.

    Branding, Web Design and Build

    Creating, designing and building online brands.

    Digital PR and Blogger Outreach

    Digital PR, organic seeding, social media optimisation, digital PR clippings, influencer identification and outreach programs.

    Targeted Media

    Strategic media planning and buying, paid seeding,social media advertising.

    Our Services

  • Get in touch...We are an agency with social at its heart. We help brands to not only find their digital voice but to use it to talk to the right people at the right time in the right places.


    18 Britannia Building12 Ebenezer StLondonN1 7RP

    Dan HoltStrategy DirectorGrape Digitaldan@grape-digital.com+44 (0) 20 7250 1674+44 (0) 77 3900 3698@danjgholtSkype: danjgholt