Upload
globalgiving
View
1.379
Download
2
Tags:
Embed Size (px)
Citation preview
Social Media Webinar SeriesSession 1 of 3
Strategy & Planning
September 2011
Presented By: Meg Dawes
Mandi FrishmanJosh Jordan
Series Overview
Session 1: Strategy & Planning
Session 2: Best Practices & Implementation
Session 3: Measurement & Monitoring
Meg DawesAccount Director, Make Me Social
Mandi FrishmanMarketing Manager, Make Me Social
Josh JordanPresident, Make Me Social
Introduction to Facebook
Audience & Goals
Message & Inspiration
Promotion & Sharing
Q&A
Connecting Communities
Motivate. Mobilize.
Phase 1: Audience + Goals
“Motivation is the art of getting people to do what you want them to do because they
want to do it.”Dwight D. Eisenhower
The Content Pyramid
Audience Segment A
Audience Segment B
Audience Segment C
Communications Calendar
Engagement
Awareness
Donation
WHY WON’T YOU TALK TO ME?!
Impact. Inspire.
“Storytelling is the most powerful way to put ideas into
the world today. ”Robert McKee
Phase 2: Message & Inspiration
Phase 3: Promotion & Sharing
“Awareness is empowering.”
Rita Wilson
Image Courtesy of http://www.flickr.com/photos/yashna13/
Resources
Facebook for Non-Profitshttp://www.facebook.com/nonprofits
MakeMeSocialhttp://www.facebook.com/makemesocial
GlobalGiving Project Leaders Grouphttp://www.facebook.com/groups/globalgivingPLs/
Marketing Profs, Non-Profit Researchhttp://www.marketingprofs.com/marketing/library/34/non-profit
Goals | Audience | Relationships | Conversations | Connections
5 Things to Remember
1. Audience & Goals1. Evaluate and Analyze
2. Refine your Message1. Write down how you can inspire people.
3. Build Content Buckets 1. Develop a Content Calendar
4. Analyze Promotion Channels1. Build a Strategy to Share
Homework
1. Creating & Improving Pages
2. Socializing Content3. Energizing for
Engagement
Next Session
Image Courtesy of http://www.flickr.com/photos/stoneysteiner/
Questions