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Getting engagement from your Facebook Fans is critical to turning them into customers. Sadly most folks are really good at getting engagement on their personal Facebook profiles, but once they start trying to run a Facebook Fan Page for their business they forget that they are talking to the same people. Yes, people. This really is the secret of Facebook engagement—we’re talking to people. In this presentation, I will give you my keys to Facebook engagement and help to get your mind thinking about how to get the same level of engagement for your business’ Fan Page that you probably get in your personal Facebook newsfeed. I’ll then take that framework and match it up against a review of many examples of successfully engaging Facebook posts. At the end of this Facebook Marketing presentation you will have a good understanding of the basics of Facebook engagement and lots of ideas and examples to build your own Facebook engagement campaigns. If I can be of any help or you have a question, contact me at BillRice.com.
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Keys to Facebook Engagement
● Engage visually
Keys to Facebook Engagement
● Engage visually● Keep it short
Keys to Facebook Engagement
● Engage visually● Keep it short● Start discussions
Keys to Facebook Engagement
● Engage visually● Keep it short● Start discussions● Say something clever
Engagement in Action
Photos get 39% more engagement
Posts with less than 80 characters get 23% more interaction
Emoticons increase comments by 33%
Question posts get 100% more comments
Quotes get 26% more likes and 19% more shares
Common Mistakes
Posts that are too long
Not keeping it simple
Too focused on selling and/or anti-social topics
All the same post type. Worse if it’s only from your website
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