Who Likes Cute Animals?

Cultural Icons?

Inside Jokes?

Witty Quotes?

Zingers?

15 minutes a day, everyday - 700 million people

Your page is your brand

People don’t visit your page

It’s all about the feed

Content is King

Do you struggle trying to find great stuff to post EVERYDAY?

There is hope!

20% unique content, 80% recycled over-performing content

Post content again that is working well on your own page

Adapt other pages high performing content to fit your unique message

Re-post content that is performing well on similar pages

Re-use

Borrow

Flatter

Post something uniquely yours

Warning: 80% of this will fail, that’s ok

Finding Over-performing Content

Every page has an engagement average.

Look for content that perform significantly better than average

Yes it’s really that simple!

10X

1,735Engagement Avg

14,684This Post

8X

Engagement Avg 428

This Post 1,985

5X

It’s all about Likes, RIGHT?

Only if quantity is all you care about

Warning: content deliver rates may vary

FAN ENGAGEMENT SCOREAvg engagement on recent posts related to a pages total fan count

Perfect score 10,000You always engage as many people as you have fans on every post

39

Your only as good as your last 100 posts.

270k Fans1073 avg engagement

39

1143 Fans39 avg engagement

341

4.4M Fans96k avg engagement

218

15M Fans8,000 avg engagement

5

500k Fans325 avg engagement

6900k Fans1,700 avg engagement

18

8.9M Fans1,153 avg engagement

1

2.7M Fans16k avg engagement

59

3.3M Fans1,543 avg engagement

4

36M Fans180k avg engagement

50

3.5M Fans44k avg engagement

125

Getting to ROI

Over-performing content helps messages spreadLIKE – SHARE – COMMENT

Meaningful actions = deeper engagementSIGN A PETITION – PLEDGE TO DO SOMETHING – THANK SOMEONE

More engaged people help you achieve outcomesCONTACT – CULTIVATE – CONVERT

70%of people who complete actions for

a page post are not fans of that page.

15%of people on average who engage

with a post will also complete a deeper action if asked

35%of people taking action are doing

so on a mobile devices

Interesting Stats