Transcript
Page 1: Fundamentals of Engagement Strategy - Facebook Marketing
Page 2: Fundamentals of Engagement Strategy - Facebook Marketing

Keys to Facebook Engagement

● Engage visually

Page 3: Fundamentals of Engagement Strategy - Facebook Marketing

Keys to Facebook Engagement

● Engage visually● Keep it short

Page 4: Fundamentals of Engagement Strategy - Facebook Marketing

Keys to Facebook Engagement

● Engage visually● Keep it short● Start discussions

Page 5: Fundamentals of Engagement Strategy - Facebook Marketing

Keys to Facebook Engagement

● Engage visually● Keep it short● Start discussions● Say something clever

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Engagement in Action

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Photos get 39% more engagement

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Posts with less than 80 characters get 23% more interaction

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Emoticons increase comments by 33%

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Question posts get 100% more comments

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Quotes get 26% more likes and 19% more shares

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Common Mistakes

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Posts that are too long

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Not keeping it simple

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Too focused on selling and/or anti-social topics

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All the same post type. Worse if it’s only from your website

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