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fundamentals
4th Level Digital MediaDigital | Media | Marketing
February 2015
4TH LEVEL DIGITAL MEDIADIGITAL | MEDIA | MARKETING
Started in September 2014, we are dedicated to helping businesses and brands getting found
on the web
Currently providing digital solutions for companies in the form of articles, blog posts,
social media account management and podcasts
AGENDA
1. What is Facebook?
2. How does it work?
3. Doing Facebook
Getting the most out of Facebook
WHAT IS FACEBOOK?
The Social Network
FACEBOOKGLOBAL STATS
• Facebook is the largest social media network• Approx 1.5 billion active users • Time spent per month per person: 15.5 hours
16 mins every online hour is on Facebook.• Average user has 90 friends.• 47% female, 53% male split
Source:- Digital Marketing Institute Jan 2014
FACEBOOKIRISH STATS
• 2 million active users• 1 million mobile active users• 53% of Irish active users are between 18-34• 70% of active Facebook users return daily.• Higher number of friends on average than rest
of world.• Average user has 130 friends.
Source:- Digital Marketing Institute Jan 2014
HOW DOES FACEBOOK WORK?
Based on what you postand what people do with your posts
Facebook will suggest new Friends for you
If you post and your Friend interacts, your Friends’
Friends will see the post
You make Friends
You JoinFacebook
FACEBOOK WANTS YOU TO BE POPULAR… BUT!
You have 100 FriendsIf you post something…
Approx 10% or10 Friends will see it
If your Friends interact approx
10% of their friends will see it
ENTER BRANDS
FACEBOOKREACH AND THE ALGORITHM
• 10 years ago MySpace and Bebo ruled social media
• 8 years ago Facebook was opened up to the public
• 5 years ago Facebook became the largest social network
• Over 2 years ago Facebook gains a stock market quotation and at the same time Brands invade
• Late 2014 Facebook changed their reach algorithm to make it harder for business pages to be seen without advertising
ITS NOT THE END OF THE DAY!
Digital Marketing Infrastrucutre
A BAROMETER MEASURING ADVERTISING EXPENDITURE TRENDS AGAINST GDP & BUSINESS CONFIDENCE AS WELL AS THE WIDER IMPACT OF ADVERTISING ON THE IRISH ECONOMYCOMPILED BY JIM POWER FROM DATA SUPPLIED BY AAI, NIELSEN, IAB AND CORE MEDIA
DOING FACEBOOKGetting the most out of your post
1. LINK POSTS WILL DRIVE PEOPLE TO YOUR WEBSITE
2. PICTURES (AND VIDEO) ARE WORTH A THOUSAND…
3. QUESTIONS WILL ENGAGE AND CREATE CONVERSATION
4. SHARE EXCLUSIVES, OFFERS AND DISCOUNTS
5. POST TIMELY CONTENT AND NEWSJACK!
• Humour is good too but be careful
• This post doesn’t necessarily have a ‘Call To Action’ but the engagement was worth the effort
6. SCHEDULE YOUR POSTS
7. REVIEW THE PERFORMANCE OF YOUR POSTS
8. FACEBOOK POST BEST PRACTISE
• Try as much as possible not to post Text only
• Video/Pictures > Link Posts > Text Only
• Try and limit the text to 250 characters or less
• Using emoticons will get you more comments and shares
• Thursday and Friday seem to get more engagement
• Check your Insights
• Describing what your sharing helps get more interaction
• Post little and often rather than dump and disappear
ANY (MORE) QUESTIONS?
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4TH LEVEL DIGITAL MEDIADIGITAL | MEDIA | MARKETING
Thank you for your time and attention
@GusRyan100Skype:- GusRyan100
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This proprietary presentation is given for general informational purposes and will hopefully kick start a conversation. Not until we make an Agreement to collaborate and work together will there be any
legal obligations owed by either party of any kind whatsoever. If there’s something you like or want to know more about, give us a call. If there’s something you’re not happy about give us a call as well.
All of the information contained in the Presentation has been compiled with the best intentions but may be subject to further modification, you know how fast things can change. Any and all forward-
looking statements contained herein shall not be relied upon as facts nor relied upon as any representation of future results. We’re not telling lies we just can’t predict the future.
4th Level Digital MediaDigital | Media | Marketing
