Facebook, Blogging and Twitter FundamentalsWith Shane Gibson

@shanegibson

Scott Heiferman

300 million updates/day

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Islands

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Ecosystem

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Who blogs anyway?

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Socialized.me/idobusinesssocial

Socialized.me/idobusinesssocial

Socialized.me/idobusinesssocial

Socialized.me/idobusinesssocial

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The Reverse Drip

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Nano-markets

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Socialized.me/idobusinesssocial

Socialized.me/idobusinesssocial

Socialized.me/idobusinesssocial

George Moen – CEO, Blenz Coffee

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Owned?Earned?

Paid?Build YourOwn ATM

Con

trast

In

Con

ten

t

1. Morning Quote2. Post Content3. Post Some Tips4. Retweet5. Thank and Follow6. Help Someone7. Get Social8. Connect with

Influencers

TwitterFormul

a

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Blogging

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What to blog about?

•Frequently Asked Questions (List 20)

•New product launches and features (cool factor, fun, innovative, news)

•Events on-site or in the community

•Your take on local news

•Your take on industry news

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What to blog about?

•Video (Yours and Others)

•Twitter stream on a topic

•Guest bloggers (experts, influencers, key staff)

• Interviews via email, video, skype etc.

•Seasonal Tips, Top 10’s, How-to’s etc.

•Transcribe Audio/Video

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✘Marketing materials and brochure ware

✘Endless event announcements with no added value

✘Cut and paste corporate announcements and press releases

✘Product and service pitches

✘No comments or heavy moderation

✘Not a personal voice

Corporate Blogging Errors

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Socialized.me/idobusinesssocial

Launch a blog!- Domain Registration: Hostmonster.com or Godaddy.com

- Hosting and Wordpress Software: Hostmonster.com

-Theme and design?

- Custom Themes

- DIY or Free

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Building reader base•Post content links (and partial posts)

on social networks

•Have an email subscription option

•Notify customers and existing newsletter subscribers – use newsletter as a digest

•Reciprocal guest blogging

•Link from all other networks

•Put it in print

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Socialized.me/idobusinesssocial

What gets lift?

FaceBook

Posts and Contests

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Engaging Posts - Quizzes

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In the Community

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Memes / Pop-Culture

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Sponsored Posts

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Get Sociable!

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Get Visual - Images

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Offerpop.com

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Offerpop.com•Fangated Coupons

•Refer-a-friend Contests

•Photo contests

•Tug-of-war

•Video contests

•Caption contests

•Twitter deals

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Ecosystem