Anastasia Perina, Business Development Executive, RJ Games

STRATEGYOF LAUNCHING OCIAL NETWORK GAMES ON FACEBOOK

Anastasia PerinaBusiness Development Executive, RJ Games

PROJECT INTRO

Genre: MMO StrategySetting: realism Platforms: VK, OK, My.mail, FB, BrowserLanguages: EN, FR, DE, RUTA: male, 30+ years old

STRATEGY OF LAUNCHING

Soft Launch

Ok.ru

Release All Local

Social Networks

Soft Launch

Facebook

Global Launch

Facebook

SOFT LAUNCH: OK.RU

Purposes:1. to optimize metrics2. to conduct technical tests

Why Ok.ru?1. easy to buy traffic

2. a lot of traffic

RELEASE: ALL LOCAL SOCIAL NETWORKS

Scope of work:1. to push maximum volume of traffic2. to develop new game content3. to prepare for Facebook release

FACEBOOK: SOFT LAUNCH PREPARATION

Scope of work. Game Design:1. to learn FB documentation2. to implement maximum of FB’s features3. to learn & use FB Best Practices 4. content localization



Scope of work. Product & Marketing:1. project name

2. localization3. community & support 4. pricing5. promo materials

FACEBOOK: SOFT LAUNCH & RELEASE

Actual questions:1. does Facebook have a soft launch functional? 2. what is the difference between a soft launch and release

processes? 3. how much time do we have before the global release on FB? 4. how to buy traffic on FB? 5. how much does it cost?

QUESTIONS?

Anastasia Perina, RJ Games

Business Development Executive [email protected]

mailto:[email protected]