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Social Media for Small Businesses
Michael Hoffman, CEO
See3 Communications, www.see3.net
Social Media for Small Businesses
Social Media for Small Businesses
Big Picture
Social Media for Small Businesses
#1
DON’T PANIC!
Social Media for Small Businesses
#2 Blurring Lines
Personal/Professional Inside/Outside
Social Media for Small Businesses
#3
Social Media is Not About Technology
Social Media for Small Businesses
1. Effective Storytelling 2. Listening 3. Transparency 4. Accountability 5. Genuine Relationships
It’s About
Social Media for Small Businesses
Tools
Social Media for Small Businesses
Social Media for Small Businesses
Listening/Search Tools: Google Reader, Google Alerts
Web Tools: Google Analytics, Feedburner
Blog: Wordpress, Tumblr, TypePad, Blogger, LiveJournal
Social Conversation: Twitter, Email
Social Profile: Facebook, MySpace, Ning, LinkedIn
Social Bookmarking: Del.icio.us, StumbleUpon, Digg
Media Sharing: YouTube, Flickr, Vimeo, SlideShare
Social Media for Small Businesses
Case Studies
Social Media for Small Businesses
Case #1: Caminito Argentinean Steakhouse
Social Media for Small Businesses
Blog: Customers can see steak recipes and other information for food lovers
YouTube Channel: Customers can watch “how to” videos on YouTube from a master chef
Key Takeaway: Establish Your Expertise
Social Media for Small Businesses
Yelp: The Carminitos team monitors their Yelp profile and other user feedback to build and maintain relationships, as well as empower evangelists
Key Takeaway: Build Relationships
Social Media for Small Businesses
Case #2: Joffrey’s Coffee and Tea Company
Social Media for Small Businesses
Blog: The Joffrey’s team targeted specific bloggers and blog readers, working to build and maintain relationships with them through product samples and active interaction
Key Takeaway: Leverage bloggers and make your product relevant offline
Social Media for Small Businesses
Great. But what can I do right now?
Social Media for Small Businesses
1. Get Google Analytics 2. Create Google Alerts 3. Start Twitter account
Social Media for Small Businesses
www.see3.net
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