10 Tips for Creating High-Converting Landing Pages

What is a conversion-focused landing page?

10 Tips for creating high-converting landing pages

What’s Inside...

What is a landing page?

A landing page is technically any page a visitor lands on post-click. Typically, it is the page landed on after clicking

an online ad.

But it should be more than that.

It should be conversion focused to increase the ROI of your online

marketing campaigns.

What is conversion-focused landing page?

A landing page that matches user needs to specific actions that can be

taken to fill those needs.

Download a white paper, submit a form, make a purchase, etc.

10 Tips for Creating High-Converting Landing Pages

Message Match• Your landing page copy should mirror the words and

phrases used in your ad. • Make sure what the visitor clicked on is reflected very clearly

when they land on your page. This is called a ‘scent trail’ and it helps reduce bounce rate by reinforcing the visitor is in the right place.

Relevancy

• Just because your ad & page copy match doesn’t necessarily mean your page is relevant.

• Make your page cohesive from the copy to the offer to the images.

Valuable• Is there a clear value proposition in your offer?• Use your landing pages to sell, not inform. • Don’t be afraid to make your pitch. • Tell people why it’s in their best interest to convert.

Above The Fold

• Make sure your most important content is above the fold. That means copy, images and calls-to-action.

• Put good stuff below the fold, but the best stuff high on the page.

Scannable

• Don’t use long sentences, tons of bullets, lots of paragraphs - it’s hard for a visitor to read all of that!

• Make sure it’s easy to scan the page and absorb the message.

• Vary the length of your sentences, use bullets and make sure paragraphs are short.

Visually Actionable6

• At a quick glance, it should be very clear what the key action is on the page. What does the page want the visitor to do? Pick up the phone? Fill out a form? Click a button?

• Make sure your page is very obvious and very actionable. It should visually compel the visitor towards the desired action.

Distraction Minimized• Edit, edit, edit. Get rid of unnecessary copy, graphics and

especially links. • Every element of your page should be increasing your odds

of conversion. No exceptions. • Get rid of the unrelated calls-to-action, superfluous graphics

and everything else questionable.

Easy To Convert8

• Make sure your conversion is clear and easy to act upon, whether it is picking up the phone, making a purchase, or filling out a form.• Make your phone number

easy to see• Make add to cart simple• Only ask for the information

you really need• Eliminate hurdles to

conversion.

Feels Good• Take a gander at your page. Ask others to look at it too.

Does it make the visitor feel good? How good is your page compared to your competitors?

• Don’t neglect the ‘feel good’ factor - even landing page visitors want great experiences!

Tested & Optimized8

• Landing pages are the perfect place to test - copy, images, offers, layouts, forms.

• You name it, you can test it. • Without testing you are leaving conversions on the table by

playing the guessing game.

And that is how you start creating really high-converting landing pages!

We help brands create effective landing pages.

90% of our customers report positive ROI.

Find out more:http://www.ioninteractive.com

Thank you!@ioninteractiveinfo@ioninteractive.com

10 Tips for Creating High-Converting Landing Pages

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