Embed Size (px)
DESCRIPTION
How to get prospects through the use of intelligently designed landing pages A dedicated landing page is designed to engage and convert visitors to leads, sales, or customers. Visitors are sent from social media, email, pay-per-click, and other marketing campaigns. Learn what goes into creating a killer landing page, including: Headline, image, description, and forms How and where to advertise your landing page Targeting your landing page to the right people for higher conversions How to test, measure, and iterate
Citation preview
Legal Marketing Series
Converting Website Traffic To Leads: Elements of a Killer Landing Page Tim Baran
Community Director, Rocket MatterMike Miceli
Marketing Director, Rocket Matter
June 5, 2014
Thursday, June 5, 14
Legal Marketing Series
Thursday, June 5, 14
Legal Marketing Series
Thursday, June 5, 14
Legal Marketing Series
Free E-Books!
legalproductivity.com/e-books/
Thursday, June 5, 14
What Is A Landing Page?
Legal Marketing Series
Thursday, June 5, 14
Why The Focus Matters
Legal Marketing Series
Thursday, June 5, 14
4 Essential Elements of a Landing Page
Legal Marketing Series
Headline
Copy Forms
Design
Thursday, June 5, 14
Keep Mobile in Mind
with Each Element.
Be BRIEF, BOLD, BIG
Legal Marketing Series
Thursday, June 5, 14
Headline
Legal Marketing Series
Benefit vs. Question vs. Loss Aversion
Thursday, June 5, 14
Headline
Legal Marketing Series
Use a Subheading
Thursday, June 5, 14
Headline
Legal Marketing Series
Formatting
Thursday, June 5, 14
Design
Legal Marketing Series
Image
Thursday, June 5, 14
Legal Marketing Series
Design
Looking at the camera Looking at the product
Image (Eye Tracking Study)
Thursday, June 5, 14
Design
Legal Marketing Series
Call to Action
Bold
Thursday, June 5, 14
Design
Legal Marketing Series
Call to ActionContrasting color
Thursday, June 5, 14
Design
Legal Marketing Series
Call to Action
Language corresponds to offer
Thursday, June 5, 14
Design
Legal Marketing Series
Call to ActionAbove the fold
Thursday, June 5, 14
Legal Marketing Series
Copy / DescriptionLanguage
Identify problem & provide solution
Engage the reader: write in the second person (“you” “your”)
Use action-oriented phrases
Thursday, June 5, 14
Legal Marketing Series
Copy / DescriptionReadability
Thursday, June 5, 14
Legal Marketing Series
FormsFields
Limit to 3 fields Good for mobile
Thursday, June 5, 14
Legal Marketing Series
FormsFields
Site: HubSpot
Need More Fields? Use
Drop-Down Menus& Checkboxes
Thursday, June 5, 14
Legal Marketing Series
FormsDon’t Ask for Age
hubspot.com
Thursday, June 5, 14
Legal Marketing Series
FormsDon’t Ask for Address
Thursday, June 5, 14
Legal Marketing Series
FormsDon’t Ask for Telephone Number
Thursday, June 5, 14
Legal Marketing Series
Putting It All Together
Thursday, June 5, 14
Advertising Your Landing Page
Legal Marketing Series
Thursday, June 5, 14
Targeting The Right People For Higher Conversions
Legal Marketing Series
Thursday, June 5, 14
Recommendations For Getting Started
Legal Marketing Series
Thursday, June 5, 14
Testing and Optimization
Legal Marketing Series
thelandingpagecourse.com
Thursday, June 5, 14
Legal Marketing Series
Let’s get in [email protected]@rocketmatter.comrocketmatter.comlegalproductivity.comrocketx1.com
Tim BaranCommunity Director, Rocket Matter
Mike MiceliMarketing Director, Rocket Matter
Thursday, June 5, 14
![How To Create High-Converting Landing Pages With Conversion Centered Design [Hero Conference 2014]](https://img.dokumen.tips/doc/110x75/53f9edf58d7f729c2e8b4e58/how-to-create-high-converting-landing-pages-with-conversion-centered-design-hero-conference-2014.jpg)
![[Unwebinar] How to Write Killer Landing Page Copy](https://img.dokumen.tips/doc/110x75/588a46761a28abd3088b5301/unwebinar-how-to-write-killer-landing-page-copy.jpg)
![[Webinar] The Anatomy of a High-Converting Mobile Landing Page](https://img.dokumen.tips/doc/110x75/55a4f2311a28ab48038b4681/webinar-the-anatomy-of-a-high-converting-mobile-landing-page.jpg)
