M A D FA C E B O O K A D SC R E A T I N G , C O N V E R T I N G , A N D K I L L I N G I T W I T H

J E S S E S TAY

Throw away your books!

Forget your education!

Stop listening to “the experts”!

Repeat after me, “I am not an expert!”

S T O P B E I N G E X P E R T S ! !

B E M A D S C I E N T I S T S .

I ’ M N O T G O I N G T O S H O W Y O U H O W T O

C R E AT E FA C E B O O K A D S

T H E A R T O F S O C I A L M E D I A

R A N D O M Z U C K P I C T U R EW H O ’ S T H E W I N N E R ?

R A N D O M Z U C K P I C T U R EW H O ’ S T H E W I N N E R ?

W H AT W O U L D M A K E M Y TA R G E T A U D I E N C E S AY, “ I J U S T H AV E T O L I K E /

C L I C K / P U R C H A S E T H AT ! ” ?

T H E Q U E S T I O N :

T H E R E S E A R C H( Y E S , I U S E D T H E D E FA U LT A P P L E I M A G E )

FA C E B O O K G R A P H S E A R C H

A D M A N A G E RT H E R E S E A R C H

T H I S C O N T E N T W I L L M A K E M Y TA R G E T

A U D I E N C E S AY, “ I J U S T H AV E T O L I K E / C L I C K /

P U R C H A S E T H AT ! ” ?

T H E H Y P O T H E S I S :

T H E E X P E R I M E N T

T H E E X P E R I M E N T

T H E E X P E R I M E N T

E VA L U A T E A N D A N A LY Z E

E VA L U AT E A N D A N A LY Z E

• Always measure by “cost-per”

• Use your gut, disable (don’t delete) ads early and often

• Focus on conversion metrics - how is this improving social referrals, conversion pixels, etc.?

W H AT D I D W E L E A R N ?T H E C O N C L U S I O N

T H E C O N C L U S I O N

• Calls-to-action work (LIKE, CLICK, BUY, SIGN UP)

• Focus on PASSION!

• Know your audience (get in their MINDS)

• Separate ad sets by audience

• You are not an expert!

T H E C O N C L U S I O N

FOLLOW if you LOVE kittens!

(or even if you don’t)

F O L L O W — > FA C E B O O K . C O M / S TA Y < — F O L L O W

Any questions?