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10 Tips for Creating High-Converting Landing Pages

10 Tips for Creating High-Converting Landing Pages

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This presentation explores what a conversion-focused landing page is, why it is necessary to create them, and 10 tips for getting started.

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Page 1: 10 Tips for Creating High-Converting Landing Pages

10 Tips for Creating High-Converting Landing Pages

Page 2: 10 Tips for Creating High-Converting Landing Pages

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

What is a conversion-focused landing page?

10 Tips for creating high-converting landing pages

What’s Inside...

Page 3: 10 Tips for Creating High-Converting Landing Pages

What is a landing page?

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Page 4: 10 Tips for Creating High-Converting Landing Pages

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

A landing page is technically any page a visitor lands on post-click. Typically, it is the page landed on after clicking

an online ad.

But it should be more than that.

Page 5: 10 Tips for Creating High-Converting Landing Pages

It should be conversion focused to increase the ROI of your online

marketing campaigns.

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Page 6: 10 Tips for Creating High-Converting Landing Pages

What is conversion-focused landing page?

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Page 7: 10 Tips for Creating High-Converting Landing Pages

A landing page that matches user needs to specific actions that can be

taken to fill those needs.

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Download a white paper, submit a form, make a purchase, etc.

Page 8: 10 Tips for Creating High-Converting Landing Pages

10 Tips for Creating High-Converting Landing Pages

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Page 9: 10 Tips for Creating High-Converting Landing Pages

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Message Match• Your landing page copy should mirror the words and

phrases used in your ad. • Make sure what the visitor clicked on is reflected very clearly

when they land on your page. This is called a ‘scent trail’ and it helps reduce bounce rate by reinforcing the visitor is in the right place.

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Page 10: 10 Tips for Creating High-Converting Landing Pages

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Relevancy

• Just because your ad & page copy match doesn’t necessarily mean your page is relevant.

• Make your page cohesive from the copy to the offer to the images.

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© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Valuable• Is there a clear value proposition in your offer?• Use your landing pages to sell, not inform. • Don’t be afraid to make your pitch. • Tell people why it’s in their best interest to convert.

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Above The Fold

• Make sure your most important content is above the fold. That means copy, images and calls-to-action.

• Put good stuff below the fold, but the best stuff high on the page.

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Page 13: 10 Tips for Creating High-Converting Landing Pages

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Scannable

• Don’t use long sentences, tons of bullets, lots of paragraphs - it’s hard for a visitor to read all of that!

• Make sure it’s easy to scan the page and absorb the message.

• Vary the length of your sentences, use bullets and make sure paragraphs are short.

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© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Visually Actionable6

• At a quick glance, it should be very clear what the key action is on the page. What does the page want the visitor to do? Pick up the phone? Fill out a form? Click a button?

• Make sure your page is very obvious and very actionable. It should visually compel the visitor towards the desired action.

Page 15: 10 Tips for Creating High-Converting Landing Pages

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Distraction Minimized• Edit, edit, edit. Get rid of unnecessary copy, graphics and

especially links. • Every element of your page should be increasing your odds

of conversion. No exceptions. • Get rid of the unrelated calls-to-action, superfluous graphics

and everything else questionable.

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Page 16: 10 Tips for Creating High-Converting Landing Pages

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Easy To Convert8

• Make sure your conversion is clear and easy to act upon, whether it is picking up the phone, making a purchase, or filling out a form.• Make your phone number

easy to see• Make add to cart simple• Only ask for the information

you really need• Eliminate hurdles to

conversion.

Page 17: 10 Tips for Creating High-Converting Landing Pages

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Feels Good• Take a gander at your page. Ask others to look at it too.

Does it make the visitor feel good? How good is your page compared to your competitors?

• Don’t neglect the ‘feel good’ factor - even landing page visitors want great experiences!

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Page 18: 10 Tips for Creating High-Converting Landing Pages

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Tested & Optimized8

• Landing pages are the perfect place to test - copy, images, offers, layouts, forms.

• You name it, you can test it. • Without testing you are leaving conversions on the table by

playing the guessing game.

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And that is how you start creating really high-converting landing pages!

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Page 20: 10 Tips for Creating High-Converting Landing Pages

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

We help brands create effective landing pages.

90% of our customers report positive ROI.

Find out more:http://www.ioninteractive.com

Page 21: 10 Tips for Creating High-Converting Landing Pages

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Thank you!@[email protected]