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CREATING LANDING PAGES with WORDPRESS Meetup: WordPress for Startups, July-25, 2016. [email protected]

Creating Landing Pages with WordPress

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Page 1: Creating Landing Pages with WordPress

CREATING LANDING PAGESwith WORDPRESS

Meetup: WordPress for Startups, July-25, 2016. [email protected]

Page 2: Creating Landing Pages with WordPress

7/25/16 Meetup: WordPress for Startups

WHAT IS LANDING PAGE?In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.`

— Wikipedia: https://en.wikipedia.org/wiki/Landing_page

Page 3: Creating Landing Pages with WordPress

7/25/16 Meetup: WordPress for Startups

SITE BUILDERS

➤ WordPress

➤ SquareSpace

➤ Wix

➤ Shopify

➤ …

Page 4: Creating Landing Pages with WordPress

7/25/16 Meetup: WordPress for Startups

WP FOR LANDING PAGES

➤ How Create 1 Landing page with selected Theme

➤ What's important for Landing page: Header, Value prop, ...

➤ Useful plugins

➤ LeadPages demo

➤ Other Commercial Options

➤ How to post on FaceBook. How setup Preview image

➤ How bring leads traffic to your new Landing page

Any Startup and Entrepreneur should be doing these

Page 5: Creating Landing Pages with WordPress

7/25/16 Meetup: WordPress for Startups

CREATE LANDING PAGE

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7/25/16 Meetup: WordPress for Startups

CREATE LANDING PAGE

➤ Select simple free theme

➤ Configurable right menu (off), footer (your name), no slider, …

➤ Don’t worry about style, branding, logo - anything YOU worry about but your target customers DON'T

➤ Examples: Sparkling, Fruitful, …

➤ Header (Promise), Main Content (How), Action Button, Footer (credibility), FAQs, Testimonials, Lead Magnet

➤ Publish on your WP server, or public WP servers

➤ Create different pages with Variations and for testing (AB)

Page 7: Creating Landing Pages with WordPress

7/25/16 Meetup: WordPress for Startups

SOME EXAMPLES

➤ http://7daystartup.com

➤ http://productlaunchformula.com/

➤ http://jeffwalker.com/

➤ http://ebenpagantraining.com/

➤ My work in Progress:

➤ https://frontdesk.leadpages.co/weboffice/

➤ http://blog.ergominder.com/eligy

➤ http://skillsmatrix.co/

➤ http://skillsmatrix.co/appidea

➤ http://skillsmatrix.co/ideacall

Page 8: Creating Landing Pages with WordPress

WHAT’S IMPORTANT

➤ What’s on visitor’s mind:

➤ Do you know my problems?

➤ What’s in this for me?

➤ Is this a good deal?

➤ Headline (get attention)

➤ Simple Value Proposition (deal)

➤ Action

➤ Lead Magnets

➤ Credibility (you can “borrow it”)

➤ Testimonials, Relevant Quotes (with logos), ref. articles

Page 9: Creating Landing Pages with WordPress

7/25/16 Meetup: WordPress for Startups

USEFUL PLUGINS

Page 11: Creating Landing Pages with WordPress

7/25/16 Meetup: WordPress for Startups

LESSONS LEARNED

➤ Think like a brand - but be specific (do as you say)

➤ Simple or No logo

➤ What is it about? ➤ A headline that captures attention

➤ A subheading that explains what site is about

➤ How you are different (Unique Selling Prop)

➤ Address any objections

➤ Easy on pop-ups and Sliders, No ads

➤ Care about simple design

➤ CTA

➤ Read More …

Page 12: Creating Landing Pages with WordPress

7/25/16 Meetup: WordPress for Startups

LEADPAGES AND MORE

Page 13: Creating Landing Pages with WordPress

7/25/16 Meetup: WordPress for Startups

SOME COMMERCIAL PRODUCTS

➤ LeadPages.net (demo)

➤ my.leadpages.net/my-pages/

➤ instabuilder.com

➤ www.clickfunnels.com

➤ more …

Page 14: Creating Landing Pages with WordPress

7/25/16 Meetup: WordPress for Startups

LEAD MAGNETS

Page 15: Creating Landing Pages with WordPress

7/25/16 Meetup: WordPress for Startups

ABOUT LEAD MAGNETS

➤ “Lead Magnet – an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information.”

➤ My Examples: blog.ergominder.com

➤ Excel template: business metrics

➤ Check list: Top 5 Things web site should do …

➤ Article: 15 ways to create lead magnets in 30 min

➤ Article: Top 10 lead magnets

Page 16: Creating Landing Pages with WordPress

7/25/16 Meetup: WordPress for Startups

TRAFFIC AND FACEBOOK

Page 17: Creating Landing Pages with WordPress

7/25/16 Meetup: WordPress for Startups

MARKETING IDEAS

➤ Content marketing (blog) ➤ I just wrote 5 blogs and eBook: How

to Validate App Idea

➤ Example: startupgenius.co/ideablog/

➤ Send eMails - bring traffic to your Landing page, Blog, content

➤ Post links on LinkedIn, Facebook

➤ Create Facebook page, promote ($20 for ~300)

➤ Twitter posts

➤ Forums and Groups

➤ Guest Blogs

➤ ProductHunt, BetaList

➤ Webinars

➤ Networking, Events

Page 18: Creating Landing Pages with WordPress

7/25/16 Meetup: WordPress for Startups

FACEBOOK METADATA

➤ Facebook Debugger toolhttps://developers.facebook.com/tools/debug

➤ Add Metadata to your Landing Page + Image you want ➤ <meta property="og:url" content="Your Leadpages URL"/>

<meta property="og:title" content="The title of your page"/> <meta property="og:image" content="URL of the image you'd like to use"/> <meta property="og:description" content="Your description" /> <meta property="og:type" content="website"/>

➤ Article: How change page preview on Social Networks?

Page 19: Creating Landing Pages with WordPress

BUILD LANDING PAGE

BEFORE PRODUCT.

GET [email protected]

Page 20: Creating Landing Pages with WordPress

DIAGRAMIC: ABOUT, LINKS

➤ We offer cross-platform app development (iOS, Android)

➤ We like IoT BLE (Bluetooth LE) projects and industrial apps

➤ App Idea Validation Consulting

➤ App Idea Validation Training Course

➤ Skills Matrix for Hiring Freelancers

[email protected]