Blogging 101 For Real Estate Industry Professionals

Shashank Shekhar, MBACEO – Arcus Lending, Inc.

I can teach you to get› 55% more visitors› 97% more inbound links› 434% more indexed pages

Reasons why you should blog Where to find the content What do I write about What is the best way to write a blog How to get started Optimizing for Search Engines An offer you can’t refuse

Get found on Google Position yourself as an expert in an

area or geography or both Remain in touch with your clients Successfully advertise and market your

listing

National Media Local Media Other blogs Community Events Your own experience Listings

Community information Market Statistics FAQs Selling/Buying/Staging tips Recent Changes Important deadlines to create urgency Frequency?

Focus on a geography & a key word Catchy title 300-500 words Lots of white spaces/bullets/highlights Include Pictures (Free pictures sites) 7th grade level Directly address the readers Reblog/guest authors

Register a domain name at GoDaddy Blogging Platforms -

› Blogger.com› TypePad.com› Wordpress.org› ActiveRain.com

Themes/Plugins Hosting Service Be Patient

Good, solid keyword rich content Repeat the title in the first sentence Write consistently Build one-way Links

9+ Years of lending experience Featured on TV & Radio shows Speaks at various forums on Lending & Social

Media Author of 2 books, co-authoring next book with

Carole Rodoni Author of Bay Area’s leading mortgage blog Mortgage Broker specializing in First Time Home

Buyer and FHA Loans

Shashank ShekharBroker/CEO – Arcus LendingShashank@ArcusLending.comPhone: 408.905.6261Blog: www.LendingExpertBlog.comFB: Facebook.com/LendingExpertTwitter: @ShashankTweetsMedia – www.SanJoseRealTime.com