Social media seo and visibility course

You are here? be visible!

Guillaume Erétéotwitter.com/ereteog

Search engines are the main web entrances

Eye trackingthe google gold triangle

Web crawlerDiscovery of content

Indexing

Les éléments importants• Titre de la page• Description de la page• Liens• Corp• Nom de domaine

Analyse de la structure de la page

titleurl & doamin name

header 1

header 2

links

paragraph

Non visible elements

What is your community looking for online!1. Choice of keyword

Evaluate keyword competition

Impact on semantic field

2. Insert keywords in your content

Header and title of documents

header 1

header 2

Keywords for hidden meta datas

header 1

header 2

Text of linksReflect the referenced content

Body and content of your pageSearch engine enable to search… quality content!

Take care of your textInsert keywords in the text but avoid any artificial injection that are detected penalized by search enginesKeep it short.

3. get links

But only pertinent linksseuls les liens pertinents sont bons à prendre

+ -

Influent sites transmit ranking weight and trust

+++++

+

perso.fr

Take care of your outgoing linksPrivileged quality content in relation to your

publication and your audience interests

+

-

Exchange interestsIf someone is selling your product or talking about you ask the owner to insert a link to your site or any published content.

You can buy my producthere

BRAND

buy product from brand

c

Contact influencers that could be interested by your product, service, content, etc.

++

Love this productLove this product

AffiliationTheir audience, your product

Ads:Hey buy this product

buy this product

traffic

revenus

retribution

linkbaitViral content generating links to you

The social network entrance!

Media sharing sites

generate traffic from your content

Make it embeddable

Embed it in your content

insights

Make it interactive!

optimize the referencing of your video

• Add keyword into the name of the uploaded file

• Publish it on a video sharing site

• Insert keywords in the description of the video on the sharing site

• embed and publish your video on your site, blog, facebook fan page, etc.

brand_keyword.mov

Export every relevant content

These sites are well strucuturedInsert keyword!

keyword in the url

keyword in the page title

keyword in header 1

Sharing tools

keyword in description

Fill in your profileInsert links to your other accounts and sites!

Useful google queries• site:www.yoursite.com

– Print all the pages of the given site that are indexed by Google• link:www.yoursite.com

– Print pages that link to pages of your site• cache:www.yoursite.com

– Print the content of your site that have been duplicated by Google.

• related:www.yoursite.com– print pages that google consider as related to your content.

• Accelerate google discovery? http://www.google.com.au/addurl

Increase your visibility

• Insert the vocabulary in your content• Produce medias and publish them on

media sharing sites (youtube, slideshare, etc.)

• Embed your content in your site, blog, etc.• Promote your content to get links

Question?

twitter.com/ereteogguillaume@ereteo.net