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A workshop organized for Proz.com's first International Conference in Europe (21-22 May 2011)
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SEO & PPC
A workshop on web visibility by Andrea Spila
It’s all about being here…
PPC
SEO
SEOis
SEOis
slow
SEOis
slowinexpensive
SEOis
slowinexpensivetime-consuming
PPC
PPCis
PPC
PPCis
fast
PPC
PPCis
fastexpensive
PPC
PPC is
fastexpensiveimmediate
SEO & PPC
KeywordResearch
SEO & PPC
SEO
On page
SEO
Off page
SEO
On page SEO
On page SEO
On page SEO
On page SEO
On page SEO
On page SEO
On page SEO
On page SEO
Off page SEO
Link-worthy Content•Blog posts•Articles, white papers, case studies•Link libraries•Reviews•Syndicated content (RSS)•User-generated content
Link Juice
Let’s check your content!
PPC
Keyword Tool
Ads
PPC
Landing page
PPC
AdWords Keyword Tool
My first AdWords campaign!
Takeaways2
Keywordsare keys to success
Contentis king!
Contentis queen!
CreditsCross Country Racing http://www.flickr.com/photos/66176388@N00/2355341780/Jaguar Mark 2 http://www.flickr.com/photos/ejcallow/4952282402/Lighthouse at Pigeon Point before the foghttp://www.flickr.com/photos/mustafeez27/4020930427Telescope http://www.flickr.com/photos/ryanwick/3461850112/Leaf with dew http://www.flickr.com/photos/himenohogosha/4291798759/Seeing My World Through a Keyhole http://www.flickr.com/photos/katerha/4592429363/Crowned Princesshttp://www.flickr.com/photos/vincealongi/249920782
