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You are here? be visible! Guillaume Erétéo twitter.com/ereteog

Social media seo and visibility course

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the 4th social media course at skema business school about search engines and visibility

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Page 1: Social media   seo and visibility course

You are here? be visible!

Guillaume Erétéotwitter.com/ereteog

Page 2: Social media   seo and visibility course

Search engines are the main web entrances

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Eye trackingthe google gold triangle

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Web crawlerDiscovery of content

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Indexing

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Les éléments importants• Titre de la page• Description de la page• Liens• Corp• Nom de domaine

Analyse de la structure de la page

titleurl & doamin name

header 1

header 2

links

paragraph

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Non visible elements

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What is your community looking for online!1. Choice of keyword

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Evaluate keyword competition

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Impact on semantic field

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2. Insert keywords in your content

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Header and title of documents

header 1

header 2

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Keywords for hidden meta datas

header 1

header 2

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Text of linksReflect the referenced content

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Body and content of your pageSearch engine enable to search… quality content!

Take care of your textInsert keywords in the text but avoid any artificial injection that are detected penalized by search enginesKeep it short.

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3. get links

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But only pertinent linksseuls les liens pertinents sont bons à prendre

+ -

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Influent sites transmit ranking weight and trust

+++++

+

perso.fr

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Take care of your outgoing linksPrivileged quality content in relation to your

publication and your audience interests

+

-

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Exchange interestsIf someone is selling your product or talking about you ask the owner to insert a link to your site or any published content.

You can buy my producthere

BRAND

buy product from brand

c

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Contact influencers that could be interested by your product, service, content, etc.

++

Love this productLove this product

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AffiliationTheir audience, your product

Ads:Hey buy this product

buy this product

traffic

revenus

retribution

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linkbaitViral content generating links to you

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The social network entrance!

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Media sharing sites

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generate traffic from your content

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Make it embeddable

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Embed it in your content

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insights

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Make it interactive!

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optimize the referencing of your video

• Add keyword into the name of the uploaded file

• Publish it on a video sharing site

• Insert keywords in the description of the video on the sharing site

• embed and publish your video on your site, blog, facebook fan page, etc.

brand_keyword.mov

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Export every relevant content

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These sites are well strucuturedInsert keyword!

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keyword in the url

keyword in the page title

keyword in header 1

Sharing tools

keyword in description

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Fill in your profileInsert links to your other accounts and sites!

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Useful google queries• site:www.yoursite.com

– Print all the pages of the given site that are indexed by Google• link:www.yoursite.com

– Print pages that link to pages of your site• cache:www.yoursite.com

– Print the content of your site that have been duplicated by Google.

• related:www.yoursite.com– print pages that google consider as related to your content.

• Accelerate google discovery? http://www.google.com.au/addurl

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Increase your visibility

• Insert the vocabulary in your content• Produce medias and publish them on

media sharing sites (youtube, slideshare, etc.)

• Embed your content in your site, blog, etc.• Promote your content to get links

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Question?

twitter.com/[email protected]