Mobile Search Marketing

Finding value from mobile search engine optimisation

Scenario 1• You are a mobile brand • You invest in mobile advertising and a mobile site• After three months you have spent USD 20,000 on your site and mobile

advertising• You then go and do a search for your mobile site in a mobile search

engine – but you can’t find it.

• Enter visibility mobile - search engine marketing for mobile leaders

Mobile Search Engine

Optimisation

What is Mobile Search Engine Optimisation?

Is this vital? Yes?

Mobile Site Usability Where Users Click on Mobile Search Results

Source: BKI Media Limited 2007-2008

Can’t Find it Survey for Online

Source: Iprospect.com

Can’t Find It Survey: Mobile

Source: BKI Media: 600 people interviewed in the UK market for leading Search Firm

The Value of Mobile SEO• What is the point of a great mobile site if there is no traffic?

• Why spend $$$ on mobile advertising without focusing on the organic market of mobile discovery

• Why target only one segment when the mobile is such a viral medium?

What Value?

Getting ValueReturn on Investment In the online space SEO services can

return 500% more value than paid advertising services. Our aim is to mirror this for mobile.

Your Brand FACT: Brands get more respect when they rank highly in search results.

Cross Pollination Organic traffic will have a viral effect on your brand making sharing, saving and linking possible.

Organic Site Growth Organic growth of a domain is much more important than sponsored links as it shows authority and weight.

Your Traffic Advertising might drive your traffic for a short period but only search marketing is a gradual and consistent traffic generator.

Implied Value and Social Media

What we can do for....

visibility mobile for brands• 35% of consumers believe that if the brand is at the top of the search

engine results page it has “more value”

We can get your brand to the top of mobile search

engines.

For operators• In the online space if a user users a search engine to find what they are

looking for in the first click 82 % of users will favourite the search engine and use that same search engine again.

We will ensure your brands and content

partners drive more business to your portal and fuel your

mobile advertising

services.

We will get you organic

traffic globally making you

the most visible mobile

operator in the world.

For vendors

• Bidding for keywords can cost USD 10 per click – organic traffic is free and makes long term business sense.

Search engine marketing is the most affordable traffic

generator for your business.

How?

Previous Results

Our Clients and Partners

Some clients want confidentiality and we respect that.

For a list of partners see:metatxt.org

The first mobile standard for SEO

Industry Presence

• Visibility mobile is a European member of the MMA

• Visibility mobile is a member of the DotMobi Advisory Group

• TSSG.org is a member of the W3C

VISIBILITY MOBILE SEARCH ENGINE MARKETING

Thank-you