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Beyond SEO - Targeted Visibility Across the Web was a workshop at the 2011 Vermont Travel Industry Conference. Prepared by Gregg Banse of Direct Design and Lara Dickson of Deep Dish Creative, this presentation shows you why and how to attract qualified visitors - without the help of search engines – through the use of strategic networking, link building, email and ad buys. A bit of research and planning can yield substantial results. We show you how to locate, evaluate, develop strategies for, and monitor success with online networking, link networks, email campaigns and paid placements to boost your visibility and convert visitors into buyers.
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deepdishcreative
BEYONDSearch Engine Optimization
BEYONDSearch Engine OptimizationTargeted Visibility Across the Web
BEYOND Search Engine Optimization Targeted Visibility Across the Web
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE
LARA DICKSON
We will show you why and how to attract qualified visitors - without the help of search engines ndash through the use of strategic networking link building email and ad buys A bit of research and planning can yield substantial results Yoursquoll learn how to locate evaluate develop strategies for and monitor success with online networking link networks email campaigns and paid placements to boost your visibility and convert visitors into buyers
Gregg is currently the president of 7th Pixel a web strategies firm in Montpelier and transitioning to partner at Direct Design a full-service media firm in Burlington Gregg lives in Montpelier with his daughter and a very needy cat
Armed with a background in destination marketing Lara helps her local and national clients create or reposition their online presence and brand reach by creating interesting user-friendly search engine-friendly and engaging websites email and social media outposts
INTRODUCTION
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GOALS
MEASUREMENT
EVALUATION
YOUR PERSONA
LOCATE YOUR AUDIENCE
CREATE PATHWAYS
ENGAGE INFORM ENTICE
THE STANDARD PROCESS
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
INTANGIBLES LIKE
making available important information about services or products
GOALSGoals are the results you want to achieve with your website
ACTIONS LIKE phone call
email generation
email list signup
product purchase
etc
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
Success needs to be measured How will you measure it
COMMON YARDSTICKS
Increase in the number of visitors to your website
Increase in the number of sales or lead generations from your website (phone calls email or contact form)
Increase in mentions and attention from press audience and competition
MEASUREMENT
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YOUR PERSONAHow do you want to be perceived online
Be genuine
Be clear about what and why youre communicating
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
EVALUATIONYour current website is out there How well is it doing
Are you getting visitors and are they the people youre marketing too
Is your website easy to navigate and is it easy to find key information
Do you include calls to action and are they being used by your visitors
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LOCATE YOUR AUDIENCEThe key is to find your market Where do they hang out online
Research and monitor
Lurking is useful
What online resources might they be visitingusing
Where do your competitors get links from
What discussion forums might your market visit
What are the authority websites
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CREATE PATHWAYSHow will your audience get to your website without search Pathways are the vehicles that deliver visitors to your website
Straight up links Advertisements Videos Print materials Photo Galleries Bios on blogs Bios amp signatures on discussion forums Links in emails and email newsletters
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
ENGAGE INFORM ENTICEWhat areas of expertise do you have that your market would find useful
Marketing through demonstration of expertise
Answer questions but dont solicit
Leading versus pushing
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
THE TOOLSUSE SEARCH Google Facebook Twitter
Yahoo Bing
BLOGGING
USE SOCIAL MEDIA Facebook Twitter
YouTube LinkedIn Flickr Foursquare etc
EMAIL MARKETING
WORD OF MOUTH
MEETINGS amp INFORMAL GATHERINGS
SHOWS amp PRESENTATIONS
LINK NETWORKS amp NETWORKING
PAY PER CLICK amp AD PLACEMENTS
PRINT MEDIA
PRINT MAILINGS
LANDING PAGES
CONTACT FORMS
UNIQUE PHONE NUMBERS
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINProfiles and Places
Blogging
Video
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SEARCH
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINOfficial websites
Catering to a niche
Blog posts
Commenting on other blogs
Video
Sharable
Fresh relevant and interesting content
BLOGGINGA business that blogs has
55 more website visitors
97 more inbound links
434 more pages indexed by search engines
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINA real (human) voice
Response and consideration
Consistent presence
Promoting others
The Cool factor
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SOCIAL MEDIA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YouTube Channel
WORD OF MOUTH
Foursquare (location apps)
Yelp
TripAdvisor
see social media and resources
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Specific landing pages
Opt-in subscribing
Sharable
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
EMAIL MARKETING
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE
LARA DICKSON
We will show you why and how to attract qualified visitors - without the help of search engines ndash through the use of strategic networking link building email and ad buys A bit of research and planning can yield substantial results Yoursquoll learn how to locate evaluate develop strategies for and monitor success with online networking link networks email campaigns and paid placements to boost your visibility and convert visitors into buyers
Gregg is currently the president of 7th Pixel a web strategies firm in Montpelier and transitioning to partner at Direct Design a full-service media firm in Burlington Gregg lives in Montpelier with his daughter and a very needy cat
Armed with a background in destination marketing Lara helps her local and national clients create or reposition their online presence and brand reach by creating interesting user-friendly search engine-friendly and engaging websites email and social media outposts
INTRODUCTION
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GOALS
MEASUREMENT
EVALUATION
YOUR PERSONA
LOCATE YOUR AUDIENCE
CREATE PATHWAYS
ENGAGE INFORM ENTICE
THE STANDARD PROCESS
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
INTANGIBLES LIKE
making available important information about services or products
GOALSGoals are the results you want to achieve with your website
ACTIONS LIKE phone call
email generation
email list signup
product purchase
etc
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
Success needs to be measured How will you measure it
COMMON YARDSTICKS
Increase in the number of visitors to your website
Increase in the number of sales or lead generations from your website (phone calls email or contact form)
Increase in mentions and attention from press audience and competition
MEASUREMENT
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YOUR PERSONAHow do you want to be perceived online
Be genuine
Be clear about what and why youre communicating
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
EVALUATIONYour current website is out there How well is it doing
Are you getting visitors and are they the people youre marketing too
Is your website easy to navigate and is it easy to find key information
Do you include calls to action and are they being used by your visitors
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LOCATE YOUR AUDIENCEThe key is to find your market Where do they hang out online
Research and monitor
Lurking is useful
What online resources might they be visitingusing
Where do your competitors get links from
What discussion forums might your market visit
What are the authority websites
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CREATE PATHWAYSHow will your audience get to your website without search Pathways are the vehicles that deliver visitors to your website
Straight up links Advertisements Videos Print materials Photo Galleries Bios on blogs Bios amp signatures on discussion forums Links in emails and email newsletters
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
ENGAGE INFORM ENTICEWhat areas of expertise do you have that your market would find useful
Marketing through demonstration of expertise
Answer questions but dont solicit
Leading versus pushing
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
THE TOOLSUSE SEARCH Google Facebook Twitter
Yahoo Bing
BLOGGING
USE SOCIAL MEDIA Facebook Twitter
YouTube LinkedIn Flickr Foursquare etc
EMAIL MARKETING
WORD OF MOUTH
MEETINGS amp INFORMAL GATHERINGS
SHOWS amp PRESENTATIONS
LINK NETWORKS amp NETWORKING
PAY PER CLICK amp AD PLACEMENTS
PRINT MEDIA
PRINT MAILINGS
LANDING PAGES
CONTACT FORMS
UNIQUE PHONE NUMBERS
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINProfiles and Places
Blogging
Video
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SEARCH
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINOfficial websites
Catering to a niche
Blog posts
Commenting on other blogs
Video
Sharable
Fresh relevant and interesting content
BLOGGINGA business that blogs has
55 more website visitors
97 more inbound links
434 more pages indexed by search engines
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINA real (human) voice
Response and consideration
Consistent presence
Promoting others
The Cool factor
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SOCIAL MEDIA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YouTube Channel
WORD OF MOUTH
Foursquare (location apps)
Yelp
TripAdvisor
see social media and resources
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Specific landing pages
Opt-in subscribing
Sharable
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
EMAIL MARKETING
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GOALS
MEASUREMENT
EVALUATION
YOUR PERSONA
LOCATE YOUR AUDIENCE
CREATE PATHWAYS
ENGAGE INFORM ENTICE
THE STANDARD PROCESS
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
INTANGIBLES LIKE
making available important information about services or products
GOALSGoals are the results you want to achieve with your website
ACTIONS LIKE phone call
email generation
email list signup
product purchase
etc
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
Success needs to be measured How will you measure it
COMMON YARDSTICKS
Increase in the number of visitors to your website
Increase in the number of sales or lead generations from your website (phone calls email or contact form)
Increase in mentions and attention from press audience and competition
MEASUREMENT
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YOUR PERSONAHow do you want to be perceived online
Be genuine
Be clear about what and why youre communicating
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
EVALUATIONYour current website is out there How well is it doing
Are you getting visitors and are they the people youre marketing too
Is your website easy to navigate and is it easy to find key information
Do you include calls to action and are they being used by your visitors
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LOCATE YOUR AUDIENCEThe key is to find your market Where do they hang out online
Research and monitor
Lurking is useful
What online resources might they be visitingusing
Where do your competitors get links from
What discussion forums might your market visit
What are the authority websites
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CREATE PATHWAYSHow will your audience get to your website without search Pathways are the vehicles that deliver visitors to your website
Straight up links Advertisements Videos Print materials Photo Galleries Bios on blogs Bios amp signatures on discussion forums Links in emails and email newsletters
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
ENGAGE INFORM ENTICEWhat areas of expertise do you have that your market would find useful
Marketing through demonstration of expertise
Answer questions but dont solicit
Leading versus pushing
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
THE TOOLSUSE SEARCH Google Facebook Twitter
Yahoo Bing
BLOGGING
USE SOCIAL MEDIA Facebook Twitter
YouTube LinkedIn Flickr Foursquare etc
EMAIL MARKETING
WORD OF MOUTH
MEETINGS amp INFORMAL GATHERINGS
SHOWS amp PRESENTATIONS
LINK NETWORKS amp NETWORKING
PAY PER CLICK amp AD PLACEMENTS
PRINT MEDIA
PRINT MAILINGS
LANDING PAGES
CONTACT FORMS
UNIQUE PHONE NUMBERS
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINProfiles and Places
Blogging
Video
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SEARCH
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINOfficial websites
Catering to a niche
Blog posts
Commenting on other blogs
Video
Sharable
Fresh relevant and interesting content
BLOGGINGA business that blogs has
55 more website visitors
97 more inbound links
434 more pages indexed by search engines
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINA real (human) voice
Response and consideration
Consistent presence
Promoting others
The Cool factor
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SOCIAL MEDIA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YouTube Channel
WORD OF MOUTH
Foursquare (location apps)
Yelp
TripAdvisor
see social media and resources
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Specific landing pages
Opt-in subscribing
Sharable
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
EMAIL MARKETING
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
INTANGIBLES LIKE
making available important information about services or products
GOALSGoals are the results you want to achieve with your website
ACTIONS LIKE phone call
email generation
email list signup
product purchase
etc
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
Success needs to be measured How will you measure it
COMMON YARDSTICKS
Increase in the number of visitors to your website
Increase in the number of sales or lead generations from your website (phone calls email or contact form)
Increase in mentions and attention from press audience and competition
MEASUREMENT
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YOUR PERSONAHow do you want to be perceived online
Be genuine
Be clear about what and why youre communicating
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
EVALUATIONYour current website is out there How well is it doing
Are you getting visitors and are they the people youre marketing too
Is your website easy to navigate and is it easy to find key information
Do you include calls to action and are they being used by your visitors
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LOCATE YOUR AUDIENCEThe key is to find your market Where do they hang out online
Research and monitor
Lurking is useful
What online resources might they be visitingusing
Where do your competitors get links from
What discussion forums might your market visit
What are the authority websites
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CREATE PATHWAYSHow will your audience get to your website without search Pathways are the vehicles that deliver visitors to your website
Straight up links Advertisements Videos Print materials Photo Galleries Bios on blogs Bios amp signatures on discussion forums Links in emails and email newsletters
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
ENGAGE INFORM ENTICEWhat areas of expertise do you have that your market would find useful
Marketing through demonstration of expertise
Answer questions but dont solicit
Leading versus pushing
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
THE TOOLSUSE SEARCH Google Facebook Twitter
Yahoo Bing
BLOGGING
USE SOCIAL MEDIA Facebook Twitter
YouTube LinkedIn Flickr Foursquare etc
EMAIL MARKETING
WORD OF MOUTH
MEETINGS amp INFORMAL GATHERINGS
SHOWS amp PRESENTATIONS
LINK NETWORKS amp NETWORKING
PAY PER CLICK amp AD PLACEMENTS
PRINT MEDIA
PRINT MAILINGS
LANDING PAGES
CONTACT FORMS
UNIQUE PHONE NUMBERS
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINProfiles and Places
Blogging
Video
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SEARCH
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINOfficial websites
Catering to a niche
Blog posts
Commenting on other blogs
Video
Sharable
Fresh relevant and interesting content
BLOGGINGA business that blogs has
55 more website visitors
97 more inbound links
434 more pages indexed by search engines
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINA real (human) voice
Response and consideration
Consistent presence
Promoting others
The Cool factor
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SOCIAL MEDIA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YouTube Channel
WORD OF MOUTH
Foursquare (location apps)
Yelp
TripAdvisor
see social media and resources
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Specific landing pages
Opt-in subscribing
Sharable
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
EMAIL MARKETING
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
Success needs to be measured How will you measure it
COMMON YARDSTICKS
Increase in the number of visitors to your website
Increase in the number of sales or lead generations from your website (phone calls email or contact form)
Increase in mentions and attention from press audience and competition
MEASUREMENT
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YOUR PERSONAHow do you want to be perceived online
Be genuine
Be clear about what and why youre communicating
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
EVALUATIONYour current website is out there How well is it doing
Are you getting visitors and are they the people youre marketing too
Is your website easy to navigate and is it easy to find key information
Do you include calls to action and are they being used by your visitors
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LOCATE YOUR AUDIENCEThe key is to find your market Where do they hang out online
Research and monitor
Lurking is useful
What online resources might they be visitingusing
Where do your competitors get links from
What discussion forums might your market visit
What are the authority websites
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CREATE PATHWAYSHow will your audience get to your website without search Pathways are the vehicles that deliver visitors to your website
Straight up links Advertisements Videos Print materials Photo Galleries Bios on blogs Bios amp signatures on discussion forums Links in emails and email newsletters
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
ENGAGE INFORM ENTICEWhat areas of expertise do you have that your market would find useful
Marketing through demonstration of expertise
Answer questions but dont solicit
Leading versus pushing
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
THE TOOLSUSE SEARCH Google Facebook Twitter
Yahoo Bing
BLOGGING
USE SOCIAL MEDIA Facebook Twitter
YouTube LinkedIn Flickr Foursquare etc
EMAIL MARKETING
WORD OF MOUTH
MEETINGS amp INFORMAL GATHERINGS
SHOWS amp PRESENTATIONS
LINK NETWORKS amp NETWORKING
PAY PER CLICK amp AD PLACEMENTS
PRINT MEDIA
PRINT MAILINGS
LANDING PAGES
CONTACT FORMS
UNIQUE PHONE NUMBERS
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINProfiles and Places
Blogging
Video
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SEARCH
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINOfficial websites
Catering to a niche
Blog posts
Commenting on other blogs
Video
Sharable
Fresh relevant and interesting content
BLOGGINGA business that blogs has
55 more website visitors
97 more inbound links
434 more pages indexed by search engines
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINA real (human) voice
Response and consideration
Consistent presence
Promoting others
The Cool factor
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SOCIAL MEDIA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YouTube Channel
WORD OF MOUTH
Foursquare (location apps)
Yelp
TripAdvisor
see social media and resources
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Specific landing pages
Opt-in subscribing
Sharable
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
EMAIL MARKETING
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YOUR PERSONAHow do you want to be perceived online
Be genuine
Be clear about what and why youre communicating
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
EVALUATIONYour current website is out there How well is it doing
Are you getting visitors and are they the people youre marketing too
Is your website easy to navigate and is it easy to find key information
Do you include calls to action and are they being used by your visitors
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LOCATE YOUR AUDIENCEThe key is to find your market Where do they hang out online
Research and monitor
Lurking is useful
What online resources might they be visitingusing
Where do your competitors get links from
What discussion forums might your market visit
What are the authority websites
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CREATE PATHWAYSHow will your audience get to your website without search Pathways are the vehicles that deliver visitors to your website
Straight up links Advertisements Videos Print materials Photo Galleries Bios on blogs Bios amp signatures on discussion forums Links in emails and email newsletters
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
ENGAGE INFORM ENTICEWhat areas of expertise do you have that your market would find useful
Marketing through demonstration of expertise
Answer questions but dont solicit
Leading versus pushing
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
THE TOOLSUSE SEARCH Google Facebook Twitter
Yahoo Bing
BLOGGING
USE SOCIAL MEDIA Facebook Twitter
YouTube LinkedIn Flickr Foursquare etc
EMAIL MARKETING
WORD OF MOUTH
MEETINGS amp INFORMAL GATHERINGS
SHOWS amp PRESENTATIONS
LINK NETWORKS amp NETWORKING
PAY PER CLICK amp AD PLACEMENTS
PRINT MEDIA
PRINT MAILINGS
LANDING PAGES
CONTACT FORMS
UNIQUE PHONE NUMBERS
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINProfiles and Places
Blogging
Video
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SEARCH
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINOfficial websites
Catering to a niche
Blog posts
Commenting on other blogs
Video
Sharable
Fresh relevant and interesting content
BLOGGINGA business that blogs has
55 more website visitors
97 more inbound links
434 more pages indexed by search engines
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINA real (human) voice
Response and consideration
Consistent presence
Promoting others
The Cool factor
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SOCIAL MEDIA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YouTube Channel
WORD OF MOUTH
Foursquare (location apps)
Yelp
TripAdvisor
see social media and resources
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Specific landing pages
Opt-in subscribing
Sharable
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
EMAIL MARKETING
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
EVALUATIONYour current website is out there How well is it doing
Are you getting visitors and are they the people youre marketing too
Is your website easy to navigate and is it easy to find key information
Do you include calls to action and are they being used by your visitors
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LOCATE YOUR AUDIENCEThe key is to find your market Where do they hang out online
Research and monitor
Lurking is useful
What online resources might they be visitingusing
Where do your competitors get links from
What discussion forums might your market visit
What are the authority websites
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CREATE PATHWAYSHow will your audience get to your website without search Pathways are the vehicles that deliver visitors to your website
Straight up links Advertisements Videos Print materials Photo Galleries Bios on blogs Bios amp signatures on discussion forums Links in emails and email newsletters
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
ENGAGE INFORM ENTICEWhat areas of expertise do you have that your market would find useful
Marketing through demonstration of expertise
Answer questions but dont solicit
Leading versus pushing
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
THE TOOLSUSE SEARCH Google Facebook Twitter
Yahoo Bing
BLOGGING
USE SOCIAL MEDIA Facebook Twitter
YouTube LinkedIn Flickr Foursquare etc
EMAIL MARKETING
WORD OF MOUTH
MEETINGS amp INFORMAL GATHERINGS
SHOWS amp PRESENTATIONS
LINK NETWORKS amp NETWORKING
PAY PER CLICK amp AD PLACEMENTS
PRINT MEDIA
PRINT MAILINGS
LANDING PAGES
CONTACT FORMS
UNIQUE PHONE NUMBERS
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINProfiles and Places
Blogging
Video
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SEARCH
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINOfficial websites
Catering to a niche
Blog posts
Commenting on other blogs
Video
Sharable
Fresh relevant and interesting content
BLOGGINGA business that blogs has
55 more website visitors
97 more inbound links
434 more pages indexed by search engines
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINA real (human) voice
Response and consideration
Consistent presence
Promoting others
The Cool factor
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SOCIAL MEDIA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YouTube Channel
WORD OF MOUTH
Foursquare (location apps)
Yelp
TripAdvisor
see social media and resources
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Specific landing pages
Opt-in subscribing
Sharable
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
EMAIL MARKETING
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LOCATE YOUR AUDIENCEThe key is to find your market Where do they hang out online
Research and monitor
Lurking is useful
What online resources might they be visitingusing
Where do your competitors get links from
What discussion forums might your market visit
What are the authority websites
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CREATE PATHWAYSHow will your audience get to your website without search Pathways are the vehicles that deliver visitors to your website
Straight up links Advertisements Videos Print materials Photo Galleries Bios on blogs Bios amp signatures on discussion forums Links in emails and email newsletters
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
ENGAGE INFORM ENTICEWhat areas of expertise do you have that your market would find useful
Marketing through demonstration of expertise
Answer questions but dont solicit
Leading versus pushing
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
THE TOOLSUSE SEARCH Google Facebook Twitter
Yahoo Bing
BLOGGING
USE SOCIAL MEDIA Facebook Twitter
YouTube LinkedIn Flickr Foursquare etc
EMAIL MARKETING
WORD OF MOUTH
MEETINGS amp INFORMAL GATHERINGS
SHOWS amp PRESENTATIONS
LINK NETWORKS amp NETWORKING
PAY PER CLICK amp AD PLACEMENTS
PRINT MEDIA
PRINT MAILINGS
LANDING PAGES
CONTACT FORMS
UNIQUE PHONE NUMBERS
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINProfiles and Places
Blogging
Video
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SEARCH
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINOfficial websites
Catering to a niche
Blog posts
Commenting on other blogs
Video
Sharable
Fresh relevant and interesting content
BLOGGINGA business that blogs has
55 more website visitors
97 more inbound links
434 more pages indexed by search engines
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINA real (human) voice
Response and consideration
Consistent presence
Promoting others
The Cool factor
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SOCIAL MEDIA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YouTube Channel
WORD OF MOUTH
Foursquare (location apps)
Yelp
TripAdvisor
see social media and resources
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Specific landing pages
Opt-in subscribing
Sharable
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
EMAIL MARKETING
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CREATE PATHWAYSHow will your audience get to your website without search Pathways are the vehicles that deliver visitors to your website
Straight up links Advertisements Videos Print materials Photo Galleries Bios on blogs Bios amp signatures on discussion forums Links in emails and email newsletters
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
ENGAGE INFORM ENTICEWhat areas of expertise do you have that your market would find useful
Marketing through demonstration of expertise
Answer questions but dont solicit
Leading versus pushing
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
THE TOOLSUSE SEARCH Google Facebook Twitter
Yahoo Bing
BLOGGING
USE SOCIAL MEDIA Facebook Twitter
YouTube LinkedIn Flickr Foursquare etc
EMAIL MARKETING
WORD OF MOUTH
MEETINGS amp INFORMAL GATHERINGS
SHOWS amp PRESENTATIONS
LINK NETWORKS amp NETWORKING
PAY PER CLICK amp AD PLACEMENTS
PRINT MEDIA
PRINT MAILINGS
LANDING PAGES
CONTACT FORMS
UNIQUE PHONE NUMBERS
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINProfiles and Places
Blogging
Video
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SEARCH
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINOfficial websites
Catering to a niche
Blog posts
Commenting on other blogs
Video
Sharable
Fresh relevant and interesting content
BLOGGINGA business that blogs has
55 more website visitors
97 more inbound links
434 more pages indexed by search engines
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINA real (human) voice
Response and consideration
Consistent presence
Promoting others
The Cool factor
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SOCIAL MEDIA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YouTube Channel
WORD OF MOUTH
Foursquare (location apps)
Yelp
TripAdvisor
see social media and resources
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Specific landing pages
Opt-in subscribing
Sharable
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
EMAIL MARKETING
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
ENGAGE INFORM ENTICEWhat areas of expertise do you have that your market would find useful
Marketing through demonstration of expertise
Answer questions but dont solicit
Leading versus pushing
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
THE TOOLSUSE SEARCH Google Facebook Twitter
Yahoo Bing
BLOGGING
USE SOCIAL MEDIA Facebook Twitter
YouTube LinkedIn Flickr Foursquare etc
EMAIL MARKETING
WORD OF MOUTH
MEETINGS amp INFORMAL GATHERINGS
SHOWS amp PRESENTATIONS
LINK NETWORKS amp NETWORKING
PAY PER CLICK amp AD PLACEMENTS
PRINT MEDIA
PRINT MAILINGS
LANDING PAGES
CONTACT FORMS
UNIQUE PHONE NUMBERS
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINProfiles and Places
Blogging
Video
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SEARCH
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINOfficial websites
Catering to a niche
Blog posts
Commenting on other blogs
Video
Sharable
Fresh relevant and interesting content
BLOGGINGA business that blogs has
55 more website visitors
97 more inbound links
434 more pages indexed by search engines
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINA real (human) voice
Response and consideration
Consistent presence
Promoting others
The Cool factor
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SOCIAL MEDIA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YouTube Channel
WORD OF MOUTH
Foursquare (location apps)
Yelp
TripAdvisor
see social media and resources
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Specific landing pages
Opt-in subscribing
Sharable
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
EMAIL MARKETING
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
THE TOOLSUSE SEARCH Google Facebook Twitter
Yahoo Bing
BLOGGING
USE SOCIAL MEDIA Facebook Twitter
YouTube LinkedIn Flickr Foursquare etc
EMAIL MARKETING
WORD OF MOUTH
MEETINGS amp INFORMAL GATHERINGS
SHOWS amp PRESENTATIONS
LINK NETWORKS amp NETWORKING
PAY PER CLICK amp AD PLACEMENTS
PRINT MEDIA
PRINT MAILINGS
LANDING PAGES
CONTACT FORMS
UNIQUE PHONE NUMBERS
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINProfiles and Places
Blogging
Video
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SEARCH
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINOfficial websites
Catering to a niche
Blog posts
Commenting on other blogs
Video
Sharable
Fresh relevant and interesting content
BLOGGINGA business that blogs has
55 more website visitors
97 more inbound links
434 more pages indexed by search engines
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINA real (human) voice
Response and consideration
Consistent presence
Promoting others
The Cool factor
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SOCIAL MEDIA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YouTube Channel
WORD OF MOUTH
Foursquare (location apps)
Yelp
TripAdvisor
see social media and resources
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Specific landing pages
Opt-in subscribing
Sharable
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
EMAIL MARKETING
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINProfiles and Places
Blogging
Video
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SEARCH
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINOfficial websites
Catering to a niche
Blog posts
Commenting on other blogs
Video
Sharable
Fresh relevant and interesting content
BLOGGINGA business that blogs has
55 more website visitors
97 more inbound links
434 more pages indexed by search engines
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINA real (human) voice
Response and consideration
Consistent presence
Promoting others
The Cool factor
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SOCIAL MEDIA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YouTube Channel
WORD OF MOUTH
Foursquare (location apps)
Yelp
TripAdvisor
see social media and resources
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Specific landing pages
Opt-in subscribing
Sharable
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
EMAIL MARKETING
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINOfficial websites
Catering to a niche
Blog posts
Commenting on other blogs
Video
Sharable
Fresh relevant and interesting content
BLOGGINGA business that blogs has
55 more website visitors
97 more inbound links
434 more pages indexed by search engines
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINA real (human) voice
Response and consideration
Consistent presence
Promoting others
The Cool factor
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SOCIAL MEDIA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YouTube Channel
WORD OF MOUTH
Foursquare (location apps)
Yelp
TripAdvisor
see social media and resources
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Specific landing pages
Opt-in subscribing
Sharable
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
EMAIL MARKETING
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINA real (human) voice
Response and consideration
Consistent presence
Promoting others
The Cool factor
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
SOCIAL MEDIA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YouTube Channel
WORD OF MOUTH
Foursquare (location apps)
Yelp
TripAdvisor
see social media and resources
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Specific landing pages
Opt-in subscribing
Sharable
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
EMAIL MARKETING
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
YouTube Channel
WORD OF MOUTH
Foursquare (location apps)
Yelp
TripAdvisor
see social media and resources
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Specific landing pages
Opt-in subscribing
Sharable
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
EMAIL MARKETING
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Specific landing pages
Opt-in subscribing
Sharable
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
EMAIL MARKETING
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHO WILL WINSuccinct and specific messaging
Calls to action
Someone who owns tracks and analyzes it
Fresh relevant and interesting content
LANDING PAGES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
PRINT MEDIAWHO WILL WIN
MENUS amp BROCHURES - add your social places to your menus brochures rack cards business cards punch cards catering brochures to-go menus Again use logos along with your or location name Encourage check-ins with location based apps like Foursquare Facebook Places GoWalla
ON THE FRONT DOOR - request and post your business on your front door or elevators restroom doors windows LCD streams Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB etc Just ask
WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online review sites location places Twitter FB video channels online profiles LinkedIn Groups various blogs etc
TV amp Radio - end your messages with your social places
PRINT ADVERTISING - add your social places and review links to all of your print advertising Use logos (their free to use) and your or location name myawesomebiz
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONS
WHAT ARE YOU WILLING TO DO
WEAVING THE PLAN
see Evaluation
STRATEGY
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WHAT ARE YOU WILLING TO DO
How much change are you willing to do (website online presence print etc)
How much effort are you willing to put into building and maintaining an online presence
TOOLS Editorial Calendar Hootsuite and Tweetdeck scheduled tweets Pingfm
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
CURRENT CONDITIONSYou should know what the current situation of your website and your
online presence are
How many visitors and who are they
How is the current website being used
How are your customers finding you now
TOOLS Google analytics Facebook Insights Crazy Egg Hubspotcom tools
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
WEAVING THE PLANEvaluate the current conditions and contrast with where you want to be
Set timelines
Review your level of commitment time available
Learn the tools and techniques
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
LODGING
DINING
PRODUCT
AUDIENCE EXAMPLES
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
QampA
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
RESOURCES
Social MediaTourismCurrentscom
SocialMediaExaminercom
MariSmithcom
TwitterforRestoscom
Travel2dot0com
socialmediatodaycom
Intels Guidelines
Social Media Governance
Using Social Media in Business
ScreenMedia Daily
ListeningGoogle Alerts
SocialMentioncom
Topsycom
Twitter hashtags
Writing for the webSocialMediaExaminercom
ProBloggercom
CopyBloggercom
SharingFacebook Twitter YouTube ChannelSlidesharecomtourism-industryalltopcomEZarticlescom
Discussiontourismchat
TNI
blogchat
LinkedIn Groups
MeasurementGoogle Analytics
quantcastcom
alexacom
Facebook Insights
WebsiteGradercom
BlogGradercom
TwitterGradercom
Wide RangemashablecominccomcommartscomhowdesigncomAMEX Open Forum
MarketingClickZcomMarketingSherpacomScreenMediadailycomSphinncom
Webmasterwebmasterworldcom
alistapartcom
evoltorg
Google webmaster tools
Yahoo Webmaster help
Bing Webmaster Tools
MobileTwitter Updating
foodspotting
urbanspooncom
ResearchPewInternetorg
NNGroupcom
Directoriesbotworg
dirjournalcom
dmozorg
diryahoocom
businesscom
galaxycom
joeantcom
hotvsnotcom
whatuseekcom
goguidescom
vermontvacationguideorg (coming this summer)
Review Sitesyelpcom
kayakcom
tripadvisorcom
travelpostcom
greenhotelreviewscom
vtlivingcom
conciergecom
zagatcom
urbanspooncom
dinecom
7dvtcom
Vermont Centric Calendarsfindandgoseeknet7dvtcomvermontvacationcomChambers Of CommerceGovernment websitesLibrary websites
LocationfoursquarecomyelpcomFacebook PlacesGoogle Places
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
deepdishcreative BEYOND Search Engine Optimization Targeted Visibility Across the Web
GREGG BANSE LARA DICKSON
THANK YOU
gbanse7thpixelcom
7thpixelcom
twittercomgreggbanse
linkedincomingreggbanse
laradeepdishcreativecom
DeepDishCreativecom
twittercomdeepdishcreates
linkedincominlaradickson
facebookcomtwitterforrestos
![4 5 enhancing visibility seo [day 1-module 4- day2-module1]](https://img.dokumen.tips/doc/110x75/5554810db4c90548358b4c30/4-5-enhancing-visibility-seo-day-1-module-4-day2-module1-5584a0503b39b.jpg)
