utilising social media to engage with your community · •Social media is engrained in...

USING SOCIAL MEDIA TO ENGAGE WITH YOUR

COMMUNITY (AND BEYOND)

Katrina Harrison, Marketing and Communications Manager Shropshire RCC

Cost • Platforms are free to join • Information can be shared digitally -

no traditional print costs

Expectation • Social media is engrained in people's

working and social lives

Reach • Engage with audiences beyond your

local community • Network, share ideas and best practice

with other halls out of the area • Followers can share your content to

their followers

Flexibility • Communicate updates quickly • Schedule information to be posted

at key times • Share the responsibility easily

WHY USE SOCIAL MEDIA FOR YOUR HALL?

The big players

Facebook

• 2.4 billion monthly active users

• 68% of adult social media users are

on Facebook • Create profiles, events pages &

community groups

• Share video & pictures

Twitter

• 330 million monthly active users

• 20.3% of users between 25 and 34

• Micro-blog - 'skimmable' content

• Spreads information fast

• Has a wide reach

Instagram

• 1 billion monthly active users

• Grid of images, Instagram Stories

(24-hour slideshow)

• Opportunities for storytelling

• More than 70% of active accounts

worldwide are made up of under

35s

How to use social media effectively

Content • Engaging - Quality over quantity • Interactive - Ask questions

• Current - Share in 'water cooler'

moments • A mix of topics and styles

• Visual

⚬Use free resources - Unsplash; Canva

Tone of voice • Informal • Conversational - it's called

'social' media for a reason!

• Humorous • Show your personality!

• Be consistent

• Be authentic

Audience

• Who are you trying to engage with?

• Which platform is that audience

most likely to use?

Frequency • Post regularly • Consider the platform you're

using

• Use tools to help you manage volume

⚬Lightful, Hootsuite

Learn what works

Likes Shares Comments

Learn what works - Analytics

Brand Strengthening SEO Optimization

WHO'S DOING IT WELL?

THINGS TO CONSIDER

OBJECTIVES Is it helping you with

what you want to achieve for your hall?

PEOPLE'S PRIVACY

Check if people want to be in photos/videos

WHAT YOU SAY

TIME RESTRAINTS

Don't spread yourself too thin

Don't go viral for the wrong reasons!

EMAIL Katrina.Harrison@Shropshire-rcc.org.uk

Questions? @ShropshireRCC

@Shropshire_RCC