Using Social to Engage Millennials

With Ashley Cheretes, Recruitment Marketing Manager at ADP

HOW TO ENGAGEMILLENNIALSTHROUGH SOCIALRECRUITING

The world’s talent at your fingertips

Five need-to-know facts about Millennial candidates

Three proven ways to motivate Millennials to learn more about your organization

Immediate social recruiting takeaways and tips for writing your own content

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WHAT YOU’LL LEARN:

#GETTECH


MILLENNIALS ARE JUST DIFFERENT

#GETTECH

ENDURED 9/11 AND THE GREAT

RECESSION

HAVE SMALLER INCOMES

LARGEST GENERATION IN U.S. HISTORY

GEN WE

GEN Y

BOOMERANG KIDS

19802000

BORN BETWEEN

DIGITAL NATIVES

MOTIVATED TO MAKE A

DIFFERENCE


THE U.S. BUREAU OF LABOR PREDICTS THAT MILLENNIALS WILL MAKE UP APPROXIMATELY 75% OF THE WORKFORCE BY 2025.

…THAT’S WHY.

#GETTECH

BUT WHY SHOULD YOU CARE?


5 KEY COMPONENTS OF A MILLENNIAL’S BRAIN

Technology

Expressiveness

Altruism

Ambition

Creativity

#GETTECH


CREATIVITY

FACT:

78% of Millennials were strongly influenced by how innovative a company was when deciding if they wanted to work there

WHAT THEY WANT:

To work in an environment that fosters innovation and encourages creative problem-solving

Source: Deloitte Millennial Survey, 2014

#GETTECH

TECHNOLOGY


FACT:

4 in 5 Millennials own a smartphone65% say losing their phone or computer would have a greater negative impact on their daily routine than losing their car

WHAT THEY WANT:

Technology and communication tools to feel connected

Source: Zipcar, Inc. Independent Study of Millennials, 2013

#GETTECH

EXPRESSIVENESS


FACT:

71% engage in social media daily, averaging 3+ hours on social sites56% of Millennials won’t work at a company if they ban social media access

WHAT THEY WANT:

A collaborative work environment where they can have a voice but also know that it’s heard

Source: Cisco Connected World Technology Report, 2014

#GETTECH

ALTRUISM


FACT:

84% say that helping to make a positive difference in the world is more important than professional recognition

WHAT THEY WANT:

To know their employer cares about the greater good and takes action to contribute to it

Source: "Millennials in the Workplace" by Bentley University's Center for Women and Business, 2012

#GETTECH

AMBITION


FACT:

2 out of 3 Millennials see themselves in a mid or senior management role in the next 10 yearsBut 69% believe office attendance is unnecessary on a regular basis

WHAT THEY WANT:

A career path, mentorship and constant feedback – peppered with flexible work arrangementsMillennial Majority Workforce Report, 2015

"Millennials in the Workplace" by Bentley University's Center for Women and Business, 2012

#GETTECH

3 WAYS TO MOTIVATE MILLENNIALS TO LEARN MORE ABOUT YOUR ORGANIZATION

USE MORE VISUALS

RALLY THE TROOPS

RECOGNIZE ACCOMPLISHMENTS

The world’s talent at your fingertips #GETTECH

WORDS ARE CHEAPUSE MORE VISUALS


JOB DESCRIPTIONS

Millennials have short attention spans



SOURCING FOLLOW-UP SHEETS


You can tell a story 3× as fast with a visual




You can tell a story 3× as fast with a visual

Plus, you’ll get better social engagement

Tools used: Jobgram, Piktochart, Adobe Creative Cloud and PowerPoint

SOCIALMEDIA


RALLY YOUR TROOPS AROUND A CAUSE

#GETTECH

Millennials are social by nature and they love to document their lives, so give them the outlet to do so

Feedback isn’t something Millennials want once a year – it’s something they crave

YOU BETTA’ RECOGNIZE


instagram.com/adpsalesrecruiteremma


BUILD A MILLENNIAL CANDIDATE PROFILE

PLAN AND GET INTERNAL BUY-IN

EXECUTE YOUR RECRUITING CAMPAIGN

MEASURE YOUR SUCCESS

SO HOW DO YOU ATTRACT MILLENNIALS THROUGH SOCIAL?

The world’s talent at your fingertips #GETTECHThe world’s talent at your fingertips #GETTECH

Research where Millennials fit into your organization

Put a profile together of your ideal Millennial candidate

Survey current employees

1. BUILD AN IDEAL MILLENNIAL CANDIDATE PROFILE


2. PLAN AND GET INTERNAL BUY-IN

Identify key stakeholders and ambassadors

Partner with your marketing team

Create campaigns

Identify call-to-actions

Choose social sites


MOST POPULAR SOCIAL MEDIA APPS AMONG MILLENNIALS

Source: comScore Mobile Metrix, 2014


SNAPCHATFACEBOOK

76%INSTAGRAM

43% 33%

PINTEREST

18%VINE

11%TUMBLR

6%

TWITTER

24%

GOOGLE+

18%

DICE’S OPEN WEB MAKES IT EASY TO IDENTIFY WHICH SOCIAL SITES YOUR TARGET TECH CANDIDATES USE


3. EXECUTE YOUR RECRUITING STRATEGY

Create content themes

Build a posting schedule

Implement tools to help automate the work

Launch campaign


4. MEASURE YOUR SUCCESS

Source of hire data

Traffic to career site

Share of voice mentions

Increase in applications completed from social sites


TIPS: CREATING AN EMPLOYEE-GENERATED CONTENT ENGINE

· Identify your social superstars and learn their social habits

· Get their input as you create your strategy

· Use social analytics to find the best times to post and the best content

· Schedule content in advance

· Encourage employees by reposting content

· Maximize exposure using employee communication channels

· Solicit content from internal groups · Think of every situation as a form

of content to share

LISTEN INSPIRE & BE INSPIRED

REFINE



ADVANCED TIPS

EMBED CONTENT IN DISCOVERABLE PLACES Leverage social plugins to embed content on your career site and find ways to integrate it into the hiring process

IDENTIFY THEMES TO EXPAND YOUR CONVERSATIONUse existing outside campaigns to participate in larger social conversations (#MilitaryMonday)

REPURPOSE YOUR CONTENT Use employees in your recruitment collateral and communications

JOIN THE OPEN WEB COMMUNITY

Learn more at dice.com/openweb


Social Media

Using Social to Engage Millennials