Location, Location, Location CCC Summit 2013 Robert Hrabak Certification Workgroup Chair, CCC

Location,

Location,

Location

CCC Summit 2013

Robert HrabakCertification Workgroup Chair, CCC

What makes real estate valuable?

Home Size: 397 sq. mPrice: $250,000Location: Paris

Home Size: 345 sq. mPrice: € 4,700,000Location: Paris

Paris, Kentucky, USA Paris, France

What makes real estate valuable to business?

Branding Through Real Estate

Branding and Service Association

Infotainment is real estate in vehicles

MirrorLink is the premier way to leverage the commercial real estate in vehicles for apps

The Drive…

… is often a means to an end.

• Commuting

• Travelling

• Transporting

• Chauffeuring

• Escaping

• Racing

The First Infotainment App

The First Infotainment App

The First Infotainment App: Content• News

• Music

• Sports

• Talk

• Information

• Commercials

Radio Commercials: Billboards for your Ears

Time

• Billboards must communicate in seconds to convey all pertinent information

• Radio commercials are limited to key time intervals

Timing

• Billboards only impact along certain driving paths of target market

• Radio commercials must be played during a time window where target market is availabile

Time and timing add to the complexity of marketing to a driver in traditional means

Limitations on Marketing to Vehicle Drivers

The Price of Doing BusinessCertifying Applications for MirrorLink Use

Adapting to Automotive

• Constructing a vehicle-focused UI

• Managing application complexity and reliability

• Leveraging the vehicle-centric

Completing Certification

• Validating infotainment scalability

• Demonstrate limited workload on a driver

Managing the Driver’s Experience

• Maintaining a manageable driver experience as application changes

Development Effort

Scalability and UsabilitySame app experience from vehicle to vehicle• Provdes an application branded

experience in-vehicle• Ensures uniform marketing strategy

across vehicle and device brand

Allows unique app experience for the car• Focuses on driver services that

support the driver

Managing Driver Workload and Distraction

Use high contrast colors

Make controls simple/clear

Reduce unnecessary detail

Let the driver focus on driving

Re-Focusing the Complexity

• Real Estate markets have

tremendous complexity and subtlety

• MirrorLink has one set of rules

• Expand your brand through

MirrorLink, and offer services not

seen before.

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