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Location,
Location,
Location
CCC Summit 2013
Robert HrabakCertification Workgroup Chair, CCC
What makes real estate valuable?
Home Size: 397 sq. mPrice: $250,000Location: Paris
Home Size: 345 sq. mPrice: € 4,700,000Location: Paris
Paris, Kentucky, USA Paris, France
What makes real estate valuable to business?
Branding Through Real Estate
Branding and Service Association
Infotainment is real estate in vehicles
MirrorLink is the premier way to leverage the commercial real estate in vehicles for apps
The Drive…
… is often a means to an end.
• Commuting
• Travelling
• Transporting
• Chauffeuring
• Escaping
• Racing
The First Infotainment App
The First Infotainment App
The First Infotainment App: Content• News
• Music
• Sports
• Talk
• Information
• Commercials
Radio Commercials: Billboards for your Ears
Time
• Billboards must communicate in seconds to convey all pertinent information
• Radio commercials are limited to key time intervals
Timing
• Billboards only impact along certain driving paths of target market
• Radio commercials must be played during a time window where target market is availabile
Time and timing add to the complexity of marketing to a driver in traditional means
Limitations on Marketing to Vehicle Drivers
The Price of Doing BusinessCertifying Applications for MirrorLink Use
Adapting to Automotive
• Constructing a vehicle-focused UI
• Managing application complexity and reliability
• Leveraging the vehicle-centric
Completing Certification
• Validating infotainment scalability
• Demonstrate limited workload on a driver
Managing the Driver’s Experience
• Maintaining a manageable driver experience as application changes
Development Effort
Scalability and UsabilitySame app experience from vehicle to vehicle• Provdes an application branded
experience in-vehicle• Ensures uniform marketing strategy
across vehicle and device brand
Allows unique app experience for the car• Focuses on driver services that
support the driver
Managing Driver Workload and Distraction
Use high contrast colors
Make controls simple/clear
Reduce unnecessary detail
Let the driver focus on driving
Re-Focusing the Complexity
• Real Estate markets have
tremendous complexity and subtlety
• MirrorLink has one set of rules
• Expand your brand through
MirrorLink, and offer services not
seen before.
THE DASHBOARD IS OPEN FOR BUSINESS