Matt alder dutch presentation

Talent Attractionmatt@metashift.co.uk

Sources Of Insight

www.rfpodcast.com

Complexity

The Classified Era

Social

Mobile

Job Boards as

SEOLinkedIn

Software Email Messaging

The Muddled Era

Nurturing

Content Marketing

Inbound Marketing

Analytics

The Strategic Marketing Era

Complexity

Attention Persuasion

Conversion

Experience

A New Model For Talent Attraction

Attention

Finding The Right Talent

Noise

Attention spans in an age of digital noise and distraction…..

8.25 Seconds….

Noise

A Trusted Brand That Stands Out

Persuasion & Conversion

The Art Of Persuasion

Persuasion?

Conversion?

Experience

The New Normal

Examples

Chris EbbelerDirector of Workplace CommunityChili’s Grill & Bar

http://bit.ly/workplacecommunity

Chili’s Case Study

Chili’s Case Study

Jennifer JohnstonHead of Global Employer BrandingSalesforce

http://bit.ly/sfpassivecand

Salesforce Case Study

Salesforce Case Study

Summary

Attention comes from trust which is driven by a strong employer brand, genuine authenticity, a share from a trusted third party or any combination of the three

Attention

A good recruiter is naturally skilled at persuading on a one to one basis. Great content can persuade on a one to many basis at all stages of the decision making process

Persuasion

Conversion isn’t just about good website design and calls to action. It is also using content to effectively nurture applications from an existing talent community

Conversion

A quality experience flows through everything from the first touch point, through nurturing, recruitment, onboarding and beyond. A positive experience will build trust and advocacy in the market

Experience

matt@metashift.co.uk