Embed Size (px)
Citation preview
Talent [email protected]
Sources Of Insight
www.rfpodcast.com
Complexity
The Classified Era
Social
Mobile
Job Boards as
SEOLinkedIn
Software Email Messaging
The Muddled Era
Nurturing
Content Marketing
Inbound Marketing
Analytics
The Strategic Marketing Era
Complexity
Attention Persuasion
Conversion
Experience
A New Model For Talent Attraction
Attention
Finding The Right Talent
Noise
Attention spans in an age of digital noise and distraction…..
8.25 Seconds….
Noise
A Trusted Brand That Stands Out
Persuasion & Conversion
The Art Of Persuasion
Persuasion?
Conversion?
Experience
The New Normal
Examples
Chris EbbelerDirector of Workplace CommunityChili’s Grill & Bar
http://bit.ly/workplacecommunity
Chili’s Case Study
Chili’s Case Study
Jennifer JohnstonHead of Global Employer BrandingSalesforce
http://bit.ly/sfpassivecand
Salesforce Case Study
Salesforce Case Study
Summary
Attention comes from trust which is driven by a strong employer brand, genuine authenticity, a share from a trusted third party or any combination of the three
Attention
A good recruiter is naturally skilled at persuading on a one to one basis. Great content can persuade on a one to many basis at all stages of the decision making process
Persuasion
Conversion isn’t just about good website design and calls to action. It is also using content to effectively nurture applications from an existing talent community
Conversion
A quality experience flows through everything from the first touch point, through nurturing, recruitment, onboarding and beyond. A positive experience will build trust and advocacy in the market
Experience
![Welcome []€¦ · Alder ney Lance Richardson- Prager, Health Canada McNab A BOC Panel Discussion Rabindra Mahabeer, Matt Hurst, PHAC Alberta Health Services FoodNet Canada Source](https://img.dokumen.tips/doc/110x75/61138e0b7de75969784e46cc/welcome-alder-ney-lance-richardson-prager-health-canada-mcnab-a-boc-panel.jpg)
