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Recruiting for the mobile candidate
Rob MossEditor
Personnel Today
Mike TaylorManaging director
Web-basedrecruitment
Matt AlderDigital, social and mobile strategist
Metashift
Bill RichardsSenior director of
salesIndeed
Recruiting for the mobile candidate
@mattalder
Mobile App and Mobile Site
Broken Funnel
Mobile & Search
Google expects a site to load on a smartphone / tablet in 1
second
Mobile Recruiting
Physical
Technology
Candidate
Physical
Technology – Adaptive Design
Indeed Search for Software Engineers in Peterborough
Career micro-site selling the opportunity
Cloud Apply
Candidate Journey and Cloud Apply
THREE DANGERS
© MetaShift 2012
Think Differently
Don’t do this….
“Fully Responsive” may not be the answer
Rob MossEditor
Personnel Today
Mike TaylorManaging director
Web-basedrecruitment
Matt AlderDigital, social and mobile strategist
Metashift
Bill RichardsSenior director of
salesIndeed
Recruiting for the mobile candidate
18 years working in HR and Recruitment for major blue-chip companies including IBM, Motorola and Nokia
Started Europe’s first Social Media in Recruitment Conference in July 2009
Ran the world’s first Mobile & Video in Recruitment Conference in September 2010
About Mike Taylor
Provides advice on the use of Mobile & Video in Recruitment
Runs Recruitment Events & Training Courses
Runs the Annual Mobile Recruitment Awards
About Mike Taylor
Significant Dates – What Happened?
3rd April 1973
3rd April 2010
Significant Dates – What Happened?
3rd April 1973
3rd April 2010
Significant Dates – What Happened?
3rd April 1973
3rd April 2010
Looking Back …
“We will now build software for mobile phones before computers”
Eric Schmidt, Chief Executive - February 2010
Looking Back …
“We're going to become a Mobile company”
Erick Tseng, Head of Mobile Products at Facebook - Sept 2011
Looking Back …
Facebook now has 399 million “Mobile Only” users out of 1.3 billon users (30%) – July 2014
Changing Daily Habits
Mobile-Friendly Websites Turn Users Into Customers
74% of people are more likely to return to that site in the future
Google Survey - What Users Want Most From Mobile Sites Today
Not Having A Mobile-Friendly Site Helps Your Competitors
50% of people will use a business less often (even if they like that business!)
Google Survey - What Users Want Most From Mobile Sites Today
Non-Mobile Friendly Websites Can Damage A Company’s Reputation
48% felt frustrated and annoyed
36% felt like they’ve wasted their time
Google Survey - What Users Want Most From Mobile Sites Today
Non-Mobile Friendly Websites Can Damage A Company’s Reputation
52% less likely to engage with a company
48% felt the company didn’t care
Google Survey - What Users Want Most From Mobile Sites Today
Job Seekers Habits Are Also Changing!
Job Seekers are consuming media differently:
You no longer have control over …
How, When and Where people Search for your Jobs!
Mobile Searches & Mobile Devices
Are you aware of how many people visit your website each month from a mobile device?Yes – Up to 10%Yes – 11% to 25%Yes – 26% to 50%Yes – 51% and aboveNo – I don’t know
Poll Question
When was the last time you visited your careers website on a mobile device to search and apply for your jobs?
In the last monthIn the last 3 monthsIn the last 6 monthsIn the last 12 monthsNever
Poll Question – The User Experience
What Message Is Your Website Giving Out To Mobile Job Seekers?
What Message Is Your Website Giving Out To Mobile Job Seekers?
What Message Is Your Website Giving Out To Mobile Job Seekers?
Be aware that Google now gives priority to mobile-enabled websites in the search engine results!
Check Your Current Situation
Check how many people visit your website each month via a mobile device
Check how your website appears on a mobile device
Act like a Job Seeker. Search and apply for a job on your mobile phone.
Key Points To Take Away
Don’t ignore your job seeker audience stats... the demand is already there!
Don’t lose job seekers to your competitors by not having a proper mobile presence
Remember… it’s not about Mobile Marketing … it’s about Marketing in a world gone Mobile!
Don’t Forget The Job Seekers Of The Future …
Contact Details
Mike TaylorManaging Director
Tel: +44 (0) 1962 883754
@mikeetaylor
Rob MossEditor
Personnel Today
Mike TaylorManaging director
Web-basedrecruitment
Matt AlderDigital, social and mobile strategist
Metashift
Bill RichardsSenior director of
salesIndeed
Recruiting for the mobile candidate
Bill Richards Senior Director of Sales
Optimising your jobs for today’s mobile candidateSeize the mobile opportunity
I helppeopleget jobs.
The #mobilemoment is now
50% of job searches on Indeed come from mobile
What does this mean
for jobseekers?
57%used a search engine on their
smartphones in last 7 days
Source: Google
8%searched for a job on their smartphone in last 7 days
Jobseekers want and expectjob search to be even more mobile
How can employers reach the
connected jobseeker?
1. Create a seamless experience from desktop to mobile
What makes a great mobile career site for jobseekers?
- Simple navigation
- Quick discovery
- Easy apply
- What are your goals and KPIs?
- How do candidates engage with your mobile career suite?
- Who’s responsible for your mobile career site?
- What are the competition up to?
- What’s best for the jobseeker?
1. Create a seamless experience from desktop to mobile
Questions to ask
42%of employed or not employed but looking for work find the lengthy
application process frustrating when it comes to job searching
2. Remove unnecessary steps from the application process
This survey was conducted online by Harris Poll on behalf of Indeed from May 28-30, 2014 among 2,051 U.S. adults ages 18+
0 5 10 20 30 40 45+
# of online screener questions
80%
70%
60%
50%
40%
30%
20%
10%
Reduct
ion in
Ap
plic
ati
ons
There is a 50% reduction in applications when the number of screener questions reaches 30
16.5% 17.2%
44.1%50.0%
70.8%
88.7%
3. Brand your mobile career site
- Mobile career sites are a corporate and employer branding opportunity
- Use images and video, not just text to tell your brand story
- Show what it’s like to work at your company e.g. company culture, perks
Employers who accept mobile applications receive
twice as many quality applicants
Bill RichardsSenior Director of Sales
@indeedukblog.indeed.co.uk
Thanks!
Rob MossEditor
Personnel Today
Mike TaylorManaging director
Web-basedrecruitment
Matt AlderDigital, social and mobile strategist
Metashift
Bill RichardsSenior director of
salesIndeed
Recruiting for the mobile candidate
