Mobile recruiting Matt Alder

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    11-Nov-2014

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Presented by Matt Alder at the UK Recruiter Recruitment Industry Conference in November 2012

Transcript

  • 1. + Mobile Matt Alder MetaShift 2012
  • 2. + Introductions www.metashift.co.uk www.Link2Matt.com
  • 3. + What were going to cover The Mobile Landscape Adaptation and Revolution Practicalities Case Study MetaShift 2011
  • 4. + The Mobile Landscape MetaShift 2012 MetaShift 2011
  • 5. + MetaShift 2012
  • 6. + MetaShift 2012
  • 7. + MetaShift 2012
  • 8. + All I want for Christmas is a...Google Nexus, iPad Mini, Microsoft Surface, Kindle Fire
  • 9. + The Rise of Dual Screening MetaShift 2012
  • 10. + Mobile isnt Mobile MetaShift 2012
  • 11. + Social is Mobile Facebook 425 million mobile users Twitter 77 million mobile users MetaShift 2012
  • 12. + What about Recruitment? MetaShift 2012
  • 13. + Mobile Survey Stats Conducted by Educate / Reconverse in March 2012 with a sample size of 32,000 (all demographics) 72% interested in receiving career information via their phone 63% have already search for a job on their mobile 48% had already applied for a job on their mobile 79% of those who hadnt applied for a job would in the future 84% Thought companies should have separate mobile recruitment sites MetaShift 2012
  • 14. + Job Boards are Mobile 16% of traffic is mobile 15% of traffic is mobile MetaShift 2012
  • 15. + Your Audience is Already There MetaShift 2012
  • 16. + Adaptation and Revolution MetaShift 2012 MetaShift 2011
  • 17. + mSite or App? MetaShift 2012
  • 18. + Optimising The Technology MetaShift 2012
  • 19. + Optimising The Medium MetaShift 2012
  • 20. + Optimising The Platform MetaShift 2012
  • 21. + Optimising The Platform MetaShift 2012
  • 22. + Application ProcessesLinkedIn / Online Profile Cloud Based Upload (Dropbox, Google Drive, Evernote, Job Board) ATS Integration MetaShift 2012
  • 23. + Mobile First Application Processes MetaShift 2012
  • 24. + Responsive or Not Responsive? MetaShift 2012
  • 25. + Practicalities MetaShift 2012
  • 26. + Call to Action & Conversion! MetaShift 2012
  • 27. + Top Tip = Dont do this MetaShift 2012
  • 28. + Video MetaShift 2012
  • 29. + Checklist
  • 30. + A Quick Case Study MetaShift 2012
  • 31. + AT&T
  • 32. + AT&T
  • 33. + AT&T
  • 34. + Further Resources Mobile Recruiting Report 2012 MetaShift Mobile Readiness Audit MetaShift 2012
  • 35. Digital Mobile SocialRecruitment Strategy matt@metashift.co.uk