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Presented by Matt Alder at the UK Recruiter Recruitment Industry Conference in November 2012
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Mobile
Matt Alder
©MetaShift 2012
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www.Link2Matt.com
www.metashift.co.uk
Introductions
+What we’re going to cover
The Mobile Landscape
Adaptation and Revolution
Practicalities
Case Study
© MetaShift 2011
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© MetaShift 2012
The Mobile Landscape
© MetaShift 2011
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© MetaShift 2012
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© MetaShift 2012
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© MetaShift 2012
+All I want for Christmas is a….
……..Google Nexus, iPad Mini, Microsoft Surface, Kindle Fire
+The Rise of “Dual Screening”
© MetaShift 2012
+Mobile isn’t Mobile
© MetaShift 2012
+Social is Mobile
© MetaShift 2012
Facebook – 425 million mobile users
Twitter – 77 million mobile users
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What about Recruitment?
© MetaShift 2012
+Mobile Survey Stats
Conducted by Educate / Reconverse in March 2012 with a sample size of 32,000 (all demographics)
72% interested in receiving career information via their phone
63% have already search for a job on their mobile
48% had already applied for a job on their mobile
79% of those who hadn’t applied for a job would in the future
84% Thought companies should have separate mobile recruitment sites
© MetaShift 2012
+Job Boards are Mobile
© MetaShift 2012
16% of traffic is mobile
15% of traffic is mobile
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Your Audience is Already There
© MetaShift 2012
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© MetaShift 2012
Adaptation and Revolution
© MetaShift 2011
+mSite or App?
© MetaShift 2012
+Optimising – The Technology
© MetaShift 2012
+Optimising The Medium
© MetaShift 2012
+Optimising – The Platform
© MetaShift 2012
+Optimising – The Platform
© MetaShift 2012
+Application Processes
© MetaShift 2012
LinkedIn / Online Profile
Cloud Based Upload (Dropbox, Google Drive, Evernote, Job Board)
ATS Integration
+Mobile First Application Processes
© MetaShift 2012
+Responsive or Not Responsive?
© MetaShift 2012
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© MetaShift 2012
Practicalities
+Call to Action & Conversion!
© MetaShift 2012
+Top Tip = Don’t do this
© MetaShift 2012
+Video
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+Checklist
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© MetaShift 2012
A Quick Case Study
+AT&T
+AT&T
+AT&T
+Further Resources
Mobile Recruiting Report 2012
MetaShift Mobile Readiness Audit
© MetaShift 2012
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