WAKATOBI #BUCKETLISTED

PROJECT

Created by Michele Gracia – Universitas Katolik Indonesia Atma Jaya, Accounting.

The Background Behind

WAKATOBIis the name of an island and regency located in an area of Sulawesi Tenggara Province. Wakatobi has became a national park in 1996 with a total area of 1.39 million hectares that consist of marine biodiversity hotspot.

AT THE END OF

IT’S WHAT FOREIGNERS SAY ABOUT WAKATOBI

2015Wakatobi was chosen by Indonesia’s Tourism Ministry to be prioritized in developing its facilities and attractions. Because of its huge potential in becoming the hottest tourist attraction in Indonesia.

“Heaven on Earth”

“Perfectly Perfect”

“We must return to this Paradise!”

“Maldives have serious competitor”“Next Level Vacation”

“World Class Dive Resort”

(souce: tripadvisor.com)

But!DO LOCALS REALLY KNOW WAKATOBI?From 50 Locals asked, ranged between

16-50 years old, 32 of them say they have heard of Wakatobi before but when asked more about it they start hesitating. The other 18 have never heard the word “Wakatobi” since born.

Sad to say, the answer is NO.

WAKATOBI #BUCKETLISTEDP R O J E C T C A M PA I G N

Let’s solve this problem!

Project Overview

Objectives✘ Raise Awareness of locals about Wakatobi as a wonderful tourist spot and put it in their bucketlist as a must place to visit before they die.

The main goal is to make them say

Scope✘ This project will target locals in Indonesia

local communitiesLocals living outside Wakatobi.

Activities✘ Wakatobi #Bucketlisted Online Campaign✘ Wakatobi #Bucketlisted Trip with Indonesian Social Influencers.✘ Wakatobi #Bucketlisted Comic Strip Competition.

“Wow! Wakatobi!! #BUCKETLISTED!”

The Execution

Create Website Social Media Accounts (Instagram, Facebook, Twitter, etc) to promote Wakatobi and this project in depth and take advantage of the advertising facilities wisely.

Publish high quality threads or articles in local online communities, forums, or media (Kaskus, Hipwee, VivaForum, Detik, Kompasiana, etc)

Online Campaign

Propose the chosen Social Influencers (Famous Bloggers, Vloggers, Celebgram, etc) to join us in a free heavenly trip to Wakatobi, encourage them to publish their vacation daily to their followers and promote Wakatobi #Bucketlisted!

And just in time, we’ll see their huge influence to many people to also put Wakatobi in their bucketlist!

Trip with Social Influencer

Comic Strip becomes a HIT between locals!

Let’s see all the creative brained comic creators write comics about Wakatobi in a very unpredictable way and excite the readers to visit Wakatobi!

All the participants are required to publish their comic strip in their instragram and put #wakatobibucketlisted on the caption! Three winners will win Trips to Wakatobi!

Comic Strip Competition

TIMELINE

Aug• 1st Week

• Form The Dream Team to execute the whole project!• 2nd Week

• Build the Wakatobi #Bucketlisted Project Proposal• 3rd Week

• Develop Social Media Accounts and Website.• Start Facebook Ads. and Instagram Ads Campain

• 4rd Week• Decide on Social Influencer List to be approached and send our proposal to them

Sept• 1st Week

• Start publishing threads and content too local online media, communities, and forum weekly.• Create comic strip competition rules and content and publish it at the end of this week.

• 2nd Week • Decide on the first 10 Social Influencer to join our trip.

• 3rd Week• Technical Meeting with the Influencer.

• 4rd Week• 1st Batch Trip wit 10 Social Influencer Chosen

Oct• 1st Week

• Comic Strip Competition Submission Deadline..• 2nd Week

• Comic Strip 3 Winners Announcement• Decide on the last 10 Social Influencer to join our trip.

• 3rd Week• Technical Meeting with the Influencer.• Technical Meeting with Comic Strip Winners.

• 4rd Week• 2st Batch Trip wit 10 Social Influencer Chosen and the Comic Strip Winners

Budget (in IDR)Item Amount Subtotal TOTAL

Proposal 50 items 40.000 2.000.000Social Media Ads 90 days 3000.000 270.000.000Website Hosting and Domain 1 website 1.000.000 1.000.000Trip to Wakatobi 35 pax 5.000.000 175.000.000Crew’s Transportation Budget

7.000.000

Crew’s Phone Credit Budget 5.000.000TOTAL 460.000.000

Now...HAVE YOU PUT WAKATOBI IN YOUR

BUCKETLIST?

THANK YOU!= MAVERICK =