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www.omnepresent.com
SEO
For Hotels
www.omnepresent.com
● Keywords need to be defined before making any changes in the website● Using “Google Adwords” Keyword Tool to identify the terms that consist
of high searches and a less number of competitors● Identify target keywords● Once identified you must optimize your site for them to rank
Research Keywords
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Structure Of The Website
● Needs to be organized● Browsing for the user needs to be
simple● Neat and informative site will
enable the user to be able to understand and improve the chances of comebacks
● Analyze the content of your website in order to understand how to keep the structure simple
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Quality Content
● Content is everything when it comes to website SEO
● User will decide whether to stay on the site or leave on the basis of the content impression
● The content needs to be informational, needs to contain infographics
● It should allow keywords to be more applicable while searching for a good hotel
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Information And Titles
● The first noticeable thing in the search is a relevant title
● It will let the target user decide whether to visit your hotel website or not
● Title tags in blue are one of the most important components of on page optimization
● There is a need to ignore duplicate title tags across your original site title
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The URL Needs To Be Arranged Properly
● Content management systems like Wordpress typically generate URLs
● Your URL needs to be noticeable and really easy to remember
● The keywords need to be rich● The URL name should be kept
close to the theme or category of the domain
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Strategizing Keywords
● It means focusing on highest search and conversion rate has to be best
● Strategize keywords according to your content
● A hotel website content should be relevant with keywords. Ex “Best Thai food in Pune”
● Many competitors can use the same keywords. It is must to have more relevant and close to content keywords
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Social Media
● Social media is the driving factor when it comes to customer behaviour for hotel industry
● The whole idea behind this is to provide world class digital marketing over social media for hotels
● It capitalizes your hotels presence on social media and on other fronts as well
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Online Popularity
● Online promotion of hotel website and establishing linking relations with the other related websites is essential
● Natural search is an excellent of method of increasing the visibility of your brand
● Ranking for your hotel’s brand name terms is essential as it is recommended to navigate traffic through to your official website
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Analysing The Competition
● Keeping an eye on competitors move● Understanding the trends of market
for Hotel industry● Introducing new strategies and
course of action to sustain
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Paid Advertisements For Hotels
● Pay Per click is a great way to boost your advertisements on search engines● Enables you to focus on a larger set of keywords● These ads could be season specific to target tourists also● It is chargeable so being specific with investments is a smart thing to do
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Google Hotel Finder
● A similar portal like Trip Advisor or Make My Trip
● Google Hotel Finder Scans the websites for information and ranks the hotel websites on basis of reviews
● Beneficial to hotel websites depending on organic seo to rank them on top in search
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Conclusion
● Keywords and Content needs to be well aligned with each other
● Hotel industry is recognizing the need of online marketing so keeping track of competition is must
● Making most of the online portals like Google Hotel Finder will help in organic search
● Pay Per Click needs to be utilized if required
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OmnePresent Helps HOTELS To Grow Exponentially
www.omnepresent.com
www.omnepresent.com
Contact Us
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