Presentation DIAsia Tourism

THE MOSTINNOVATIVEDIGITAL EVENTEMBRACING THE ASIANVISITOR ECONOMY

June 10th-12th, 2013April 23rd-24th, 2013

BANGKOK, THAILAND

Digital Innovation Asia Challenge China Boot Camp Digital Innovation Asia Awards Blogger Match-Up Speak-Out Asia Digital Aid Asia Digital Innovation Asia Council The Last Byte

DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 2

Digital Innovation Asia (DIA) is a new initiative promoting excellence and knowledge sharing when it comes to leveraging digital, social, and mobile in the travel and tourism industry to promote the complete Asian Visitor Economy. Aligned with the Pacific Asia Travel Association (PATA), it includes a new platform www.DigitalInnovationAsia.com, the Digital Innovation Asia Council, the Digital Innovation Asia Awards, Speak-Out Asia, Blogger-Match Up, Digital Aid Asia, China Boot Camp, the Digital Innovation Asia Challenge, and year-round program of workshops and seminars.

DIGITAL INNOVATION ASIA (DIA)

IN DIA

1. Digital Innovation Asia Challenge

(March 5th - June 6th, 2013)

2. China Boot Camp (April 23rd, and June 12nd, 2013)

3. Digital Aid Asia (April 24th, 2013)

4. Digital Innovation Asia Awards (June 10th, 2013)

5. Blogger Match-Up (June 10th, 2013)

6. Speak-Out Asia(June 11th, 2013)

7. Digital Innovation Asia Council(April 26th and June 10th, 2013)

8. The Last Byte (June 11th, 2013)

www.DigitalInnovationAsia.com

April 2013: prior to the PATA Annual Summit (Bangkok)June 2013: post TTM+ (Bangkok),

Malaysia International Tourism Exchange (MITE),the World Islamic Tourism Mart (WITM) in Malaysia,

& World Economic Forum East Asia (Myanmar)

Produced & Conceptualized byChameleon Strategies

Organized in Partnership withthe Pacific Asia Travel Association (PATA)

Industry Chair 2013/2014: lebua Hotels & Resorts

June 10th-12th, 2013

April 23rd-24th, 2013

Bangkok, Thailand

Hosts:Tourism Authority of Thailand (TAT)

lebua Hotels & Resorts, BangkokBed Supperclub, BangkokPullman Hotel G, Bangkok

zuma Restaurant, Bangkok

Digital Innovation Asia

Page 3

DIA Industry Chair 2013/14Strategic Partner

Host Country

Industry Partners

Venue Partners

An Affiliate Memberof UNWTO

DIA Awards Partner

DIA Marketing Partner


DIgITAL InnOvATIOn COUnCILJune 10th, 2013

@ The Engagement Hub at PATA HQ

The Digital Innovation Asia Council is a group of the most accomplished digital innovators and strategists in the Pacific Asia Travel and Tourism Industry.

The council is an invite-only forum of the most senior e-commerce executives and digital marketing thought-leaders from hotels, airlines, tourist boards, cruise lines, tour operators, and travel media from all corners of the Asia Pacific region. Individuals are hand-selected and appointed by a nomination committee, based on their innovations and commitments to the industry.The council serves as an advisory board to various initiatives, including Speak-Out Asia, as well as the Digital Innovation Asia Awards.

The first Digital Innovation Asia Council meeting will be held during the PATA Annual Summit in Bangkok on April 26th, 2013 at the Engagement Hub at PATA HQ.

DIgITAL InnOvATIOn AWARDSJune 10th, 2013

@ Bed Supperclub

The Digital Innovation Asia Awards are to recognize the most forward-thinking yet performance-oriented digital innovations in the Pacific Asia travel and tourism industry.

Unlike traditional industry awards program with long speeches and formal dinners, the Digital Innovation Asia Awards will celebrate the industry we love and are connected to.

Categories will include “Most Engaging Website”, “Most Viral Campaign”, “Most Creative Use of Technology”, “Most Inspiring Content”, and “Most Innovative Digital Organization”.

The first Digital Innovation Asia Awards will be hosted at Bed Supperclub on April 24th, 2013. Recognized as the most hip and innovative entertainment venues in Asia, Bed Supperclub is the perfect venue to make our vision become reality.


SpeAk OUT ASIAJune 11th, 2013

@ lebua Hotels & Resorts, Bangkok

A new concept event, which is set to be provocative yet inspirational. An event, that is offering a new and fresh perspective to all the other great traditional online traditional online travel conferences by creating a unique engagement environment to stimulate discussions, debate, and thinking.

The vision of the event is to wow, inspire, engage, and stimulate the audience, feature respected and well-known digital revolutionaries, showcase technology solutions, and source

innovations from across the region. Other than normal online travel conferences, Speak-Out Asia “m-embraces” the complete Visitor Economy - meaning it is not just about marketing, sales, and distribution, but a unique forum to look at all aspects of tourism, including but not limited to e-visa, mobile crisis management, and social crowd-funding powered micro-financing.

The first Speak-Out Asia, in partnership with PATA and TAT, will attract an international audience, global media exposure, and is co-located with the Annual PATA Summit in Bangkok (April 26-29).

The Tourism Authority of Thailand (TAT) will host the first Speak-Out Asia at Zuma Restaurant @ The St. Regis Bangkok. The choice of the venue signifies the importance of design, technology, and innovation.

DIgITAL AID ASIAApril 24th, 2013@ zuma Restaurant, Bangkok

While everybody talks about e-commerce, mobile, and social media marketing, basically how to increase sales via digital channels, there is another big opportunity that has been neglected so far: how to leverage emerging technologies, digital and social media, and online engagement for sustainable capacity building and responsible tourism development, especially in developing tourism regions. This is a big opportunity to drive poverty alleviation. While lots of tourism development master plans focus on the important aspects of tourism development and feasibility, technology and social media has not been integrated so far, beyond looking at social media when it comes to crisis management, and even that is still fairly new for many organizations.

Digital Aid has a mission to help developing tourism regions across Asia to learn how to leverage emerging technology and digital media for capacity building to develop tourism in a responsible way.


BLOggeR MATCH-UpJune 10th, 2013

@ lebua Hotel at State Tower

Engage with the influencers: Introducing Blogger Match-Up in Asia for the travel and tourism industry is simply the best opportunity for your company, client, destination or organization to get in front of travel and lifestyle bloggers, writers and new media creators.

In the age of citizen journalism, it becomes more and more challenging for companies to find and connect with digital influencers, from bloggers, micro-bloggers, and social network connectors. Not only do many of these influencers under cover, but can have a huge following, but also the rules of engagement are vastly different from dealing with traditional media.

The Blogger Match-Up is a unique exchange to meet influential citizen journalists, connect with them, and leverage their following by engaging them with exhibiting travel products and services, including hotels, destinations, airlines, restaurants, tours, shopping, and more. The Blogger Match-Up also educates on how to engage with these influential bloggers, in order to avoid unexpected surprises.

Digital Aid will drive awareness. However on the other hand, Digital Aid goes grass roots by holding boot camps in developing tourism regions. These workshops are designed around a proprietary 12-point plan that is delivered to these tourism communities. Past boot camps were held in Cambodia, Laos, Bhutan, Myanmar, and Thailand. This is an initiative that is supported by PATA and MTCO, as well as the respective governmental tourism administrations.


CHInA BOOT CAMpApril 23rd and June 12th, 2013@ Pullman Hotel G and @ lebua Hotel at State Tower

The Chinese Middle Class is already larger than the entire population of the United States. In 15 years, the Chinese middle class will reach 800 million. Chinese demand for international travel is still young. But it is expected to grow by 17% annually over the next decade, driven by rising incomes and aspirations. There will be an average

of 25 million first-time Chinese travellers every year, or 70,000 every day, for the next 10 years. International travel from China would become a major source of growth for providers in the destination countries.

Chinese consumers are finding out about new destinations and travel services, such as hotel or cruise brands via the Internet. With over 550 million Internet users in China in December 2012,

more than 80% of Chinese travellers research and educate themselves about destinations and brands online. Chinese consumers are increasingly being influenced by digital and social media marketing – 90% of respondents to a 2011 Forbes survey of more than 300 China-based senior executives indicate that digital and mobile marketing are a critical part of the mix for reaching Chinese consumers, especially the younger and affluent demographic.

In an action-packed half-day session, the China Travel Social Media Boot Camp will help companies understand how to reach and connect with “the new Chinese tourist” and affluent consumers, by leveraging the complex social media landscape in China.


THe LAST BYTeJune 11th, 2013

The DIA Awards, Blogger Match-Up, China Boot Camp, and Speak-Out Asia are over…. but we are not done yet. We have one last “Byte” and invite everybody to the DIA Closing Party at a surprise venue.

After days of inspiration, innovation, and engagement, get amazed by stunning views over Thailand’s capital while mingling with old and new friends.

DIgITAL InnOvATIOn CHALLengeMarch 5th - June 6th, 2013

The Digital Innovation Challenge, which is open in two categories, Students and Professionals, is a unique opportunity to showcase your applied digital innovation.

For a chance to gain free access to Speak-Out Asia and the Digital Innovation Awards, participants are evaluated on the most innovative ways to promote Speak-Out Asia and the Digital Innovation Asia Awards by leveraging social media, content, and technologies.

A panel made up of members of the Digital Innovation Asia Council will evaluate the most creative and the most viral campaigns, and the respective winners are invited to “Speak-Out” to present their work to this powerful audience.


PRICINGDIA 2013 EVENTS

EvEnts DatE timE vEnuE tickEts PartnEr ratE

Pata ratE

stu-DEnts

non Blog-

gErchina Boot

camp Jun 12th 10.30 am - 4 pm lebua Hotel $195 $156.00 $117.00 $75.00

chinese Blogger

match-up Jun 12th 10.30 - 11.30 am lebua Hotel $295 $236.00 $177.00

Blogger match-up Jun 10th 10.30 am - 4 pm lebua Hotel $995 $796.00 $597.00

Dia viP reception Jun 10th 7 pm - 8 pm Bed

supperclub invite only invite only invite only

Dia awards Jun 10th 8 pm - 10 pm Bedsupperclub $95 $76.00 $57.00 $75.00

speak-out asia Jun 11th 10.30 am - 4 pm lebua Hotel $295 $236.00 $177.00 $250.00

last Byte Jun 11th 8.30 pm - 11 pm tBD FrEE FrEE FrEE Bangkok Blogger

tourJun 12th

DONATION TO CHARITY. PLEASE EMAIL FOR MORE INFORMATION. EMAIL: [email protected] isaan influ-

encer tour Jun 13-16th

all access Dia Pass JunE $495 $396.00 $297.00 $275.00

Blogger match-up+ & Dia all-access Pass

JunE $1,495 $1,196.00 $897.00 $275.00


Email: [email protected]: www.DigitalInnovationAsia.comFacebook: facebook.com/DIAsiaTourism

Twitter: @DIAsiaTourismInstagram: DIAsiaTourism

LinkedIn: http://linkd.in/ZPKhpB

Media Contact: Kwang NuchpoomEmail: [email protected]

Mobile: +6683 008 2060

EventBrite: http://diasiatourism.eventbrite.com/

COLLABORATIONAND MEDIA

CONTACT

TICKETING

Travel & Tourism Industry Partners:

DIA Awards Partner: DIA Marketing Partner:

DIA Industry Chair2013/2014

An Affiliate Memberof UNWTO