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www.cbuchanan.co.ukColin Buchanan
Parking and Tourism
Atholl Noon
Parking and tourism
Tourism in context
£74 billion industry 6.4% GDP 6th largest industry 8% of workforce
Parking and tourism
Domestic Tourism in UK
Trips Spend Millions £ Millions
England 121.3 20,600 Scotland 16.5 3,600 Wales 11.6 1,800 NI 1.7 400
0
20
40
60
80
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Visitors
England
Scotland
Wales
NI
Parking and tourism
Tourist demand
1 billion day trips a year 73% by car 71% to cities/towns average stay 3.5 hours activity throughout year £400 million pa in parking
Parking and tourism
Tourist characteristics
Often unfamiliar to area Ease of use Higher spenders - £28 per visit total Higher car occupancy – 3.5 Medium/long parking duration
Parking and tourism
What do day tourists do?
Eat/drink Walk Visit friends and relatives Shopping and Visitor attraction
So issue may not just be about an attraction – rather – where is parking?
Part of the tourist experience
Parking and tourism
Tourist parking issues?
Getting to town/area Finding parking Paying Getting to destination (s) Sharp peaks - capacity problems Visual intrusion
Parking and tourism
Getting to destination
1. Decision to use a car
2. Attraction information
3. Maps/technology
4. Car park signing
5. Pedestrian signing
Parking and tourism
Information to car parks Web Brochures Atlases/ sat nav systems Signing Does signing tell a tourist where to go? What about alternatives?
Parking and tourism
Information in car parks
Where you are Where are key destinations/facilities Enhance quality (and WtP?)
Possibly BPA role in drafting ‘template’ for good info provision?
Parking and tourism
Sharp Peaks
Some you can predict, some you can’t
Solutions? Spread peaks Reduce ‘normal use’ in peak times Provide overspill
Parking and tourism
Parking and tourism
Pricing Issues
Medium stay mostly Pay and display a
problem? Some premium prices ‘Sting’ the tourist?
Parking and tourism
Parking and tourism
Visual intrusion solutions
Landscaping Park and walk Park and shuttle Park and ride Technology
Parking and tourism
Parking and tourism
Visual intrusion Technology
Parking and tourism
Getting it right
Well designed, well managed parking is:
Good for the parking provider An asset for any destination
Parking and tourism
For the parking provider
Economic benefit ‘Extra’ revenue Higher spend Maximising usage
Parking and tourism
Getting it right – to car park
On maps and sat nav systems Signed on approach roads Off-street Know which car parks are for you.
Parking and tourism
Getting it right – at the car park
Well designed – minimal intrusion Right capacity and pricing Adequate security Good info on area Good pedestrian info Sensible enforcement
Parking and tourism