Travel and Tourism Industry in India

Travel and Tourism is the largest service industry in India. It provides heritage, cultural, medical, business and sport tourism. The main objective is to develop and promote tourism, maintain competitiveness of India as tourist destination and improve and expand existing tourism products to ensure employment generation and economic growth. In this section, we provide information about various tourist destination, modes of travel, accommodation and approved travel agents.

Travel and Tourism

The Concept of Tourism has been derived from the Latin word “TOMOS” & Hebrew word “TORAH” .

Tourism in reality is not an industry but an activity. It is defined as an activity that takes place when people move to some other place for leisure or for business and stay at least for 24 hours.

Concept of Tourism

What is a Tourism Industry?

•A Tourism Industry may be defined as a group or cluster of small firms which deals in providing attractive and affordable holiday packages to its customers, either within a state, country or at international level.

•Examples:- Cox & King, Thomas Cook, SOTC, Incredible India!.

PROMOTION OF TOURISM

Incredible India! :- AAMIR KHAN. (Brand Ambassador)

Gujarat Tourism :- AMITABH BACHCHAN. (B.Amb) Kingdom of Dreams:- SHAHRUKH KHAN. (B.Amb) Goa Tourism:- PRACHI DESAI. (B.Amb) Kerala Tourism:- Govt. of Kerala (Incredible India!). Rajasthan Tourism:- Govt. of Rajasthan(Incredible

India!). Madhya Pradesh Tourism:- Govt. of MP(Incredible

India!).

PHOTO GALLERY

Government Initiatives

Incredible India – Under this program the govt create promotes India through various integrated marketing programs.

Atithie Devo Bhava – Under this program the govt create awareness among Indian people who come in contact with the tourist.

Various Infrastructure building initiatives.

Encourage religious tourism.

WHAT IS BUSINESS ENVIRONMENT?

•A Business Environment comprises both the Internal & External Factors which affect the overall smooth running of any firm, Industry or a large Business Organization.

•As far as Tourism Industry is concerned, it is also affected by both; the Internal & External factors i.e its Business Environment.

•In order to judge the Internal factors of a Tourism Industry, a SWOT analysis has to be performed by each and every Tourism Industry respectively.

INTERNAL FACTORS

Internal factors are those which are controllable and exists within the boundary of the business.

They depict the:

1. Strength 2. Weakness3. Opportunity4. Threats

STRENGTHS

•Pleasant Weather .•Ideal Geographical location.•Good Image of the Company.•Good Hospitality.

SWOT Analysis of Tourism Industry

•Lack of proper Marketing & Advertisement.

•Dependency on Third Party.

•Lack of adequate Infrastructural support.

•Funds constraining the development of region.

WEAKNESS

OPPORTUNITY•The concept of holiday is gaining popularity in India among various classes of people.

•Increased disposable incomes of the Indian middle class.

•Adventure sports & trekking.

•Eco-tourism is gaining popularity.

THREATS

•Stiff Competition among various Tourism Industry.

•Environmental factors also impose a threat.

•Exploration of new tourist spots and hubs.

EXTERNAL FACTORS AFFECTING TOURISM INDUSTRY

External factors are those which are uncontrollable and lie beyond the boundary of an Organization. They depict the Opportunities & Threat.

Political Factors Economical Factors Technological Factors Legal Factors Environmental Factors

POLITICAL FACTORS

Economic Factors

Social factors

TECHNOLOGICAL FACTORS

LEGAL FACTORS

ENVIRONMENTAL FACTORS

ADVANTAGE OF TRAVEL AND TOURISM IN INDIA

Advantages- Tourists spend money. This provides employment and a tax base for reinvestment in infrastructure. Hospitality jobs often require some education ,so governments that provides tourism are likely to promote primary education. Tourism requires safe place and upgraded facilities, so there will be more focus on development in the areas. Tourism is an excellent way to highlight the beauty of your place and gain people’s interest in protecting it.

DISADVANTAGES OF TRAVEL AND TOURISM IN INDIA Disadvantages- Income in hospitality industries are lopsided towards the low-wage end. Companies that provide hospitality are often foreign companies, so the profits are drained away from the host. Tourism tends to monopolize economies, making them more vulnerable. The industry is vulnerable to economic crises and natural disasters. Tourism presents an opportunity for special ecological problems-habitat destruction, overuse of resources, general disruptions. Tourism can dilute cultural traditions and cause conflicts between competing interests. Tourism can promote certain illicit industries, as either products for the tourists or because they reply on the ease of travel intended for tourists.

Types of Tourism

Medical Tourism Pilgrimage Tourism Adventure Tourism Wildlife Tourism Eco Tourism Culture Tourism

Tourists form all over the world have been thronging India to avail themselves of cost-effective but superior quality healthcare in term of surgical procedures and general

medical attention. There are several medical institutes in the country that cater to foreign patient and impact top

quality healthcare at a fraction of what it would have cost in developed nations such as USA and UK. It is expected that medical tourism in India will hold the values around

US$ 2 billion by 2012 . The city of Chennai attracts around 45% of medical toursits from foreign countries.

MEDICAL TOURISM

India is famous for its temples and that is reason that among the different kinds of tourism that among the

different kinds tourism in India, pilgrimage tourism is increasing most Rapidly. The various places for tourists to

visit in India for pilgrimage are Vaishno Devi, Golden temple Char Dham, and Mathura Vrindavan

PILGRIMAGE TOURISM

As a kind of tourism in India, adventure tourism has recently grown in India. This involves exploration of remote areas and exotic locales and engaging in various activities.

For adventure tourism in India ,tourists prefer to go for trekking to places like Ladakh, Sikkim, and Himalaya,

Himachal Pradesh and Jammu and Kashmir are popular for the skiing facilities they offer. Whitewater rafting is also catching on in India and tourists flock to place such as

Uttranchal, Assam, and Arunachal Pradesh for this adrenalin-packed activity.

ADVENTURE TOURISM

India has a rich forest cover which has some beautiful and exotic species of wildlife – some of which that are even

endangered and very rare. This has boosted wildlife tourism in India. The places where a foreign tourist can go

on wildlife tourism in India are the Sariska Wildlife Sanctuary, Keoladeo Ghana National Park, and Corbett

National Park.

WILDLIFE TOURISM

Among the types of tourism in India, ecotourism have grown recently. Ecotourism entails the sustainable

preservation of a naturally endowed area or region. This is becoming more and more significant for the ecological

development of all regions that have tourist value.

ECO TOURISM

India is known for the rich cultural heritage and an elements of mysticism, which is why tourists come to India

to experience it for themselves. The various fairs and festivals that tourists can visit in India are the Pushkar fair,

Taj Mahotsaw and Suraj Kund mela

CULTURAL TOURISM

Flourishing all over the worldExperiencing a high period of growth Becoming an important player in the

global market.Contributes most to the Indian GDP,

employment and foreign exchange reserves.

Back-bone of other allied sectors

SCOPE OF TOURISM

Tourism benefits India in three ways- employment, foreign currency and infrastructure development. Over 20 billion people work in India’s tourists industry. This includes jobs in hotels, transport, attractions and restaurants and retails shops. Tourism generates over$ 11 billion in foreign currency, assisting the country’s trade balance. Another benefits is infrastructure development such as hotel construction, airport improvements and ground transportation system. As an example, the government set a deadline for opening a major expansion of Delhi’s metro system concurrent with the opening of the 2010 Commonwealth Games. The city met the deadline and welcomed thousands of tourists with improved transportation throughout the city . In addition, tourism promotes understanding among people, both among Indians from different parts of the country, and with foreigners.

Benefits of Tourism in India

GROWTH CHART OF (FTA)

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2013-2000000

0

2000000

4000000

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8000000

Foergin Tourists Arrials(FTAs)Annual Growth (%)

OVERVIEW Its boom time for India’s tourism and

hospitality sector. A 5,000 year history , culture ,religion

and alternative medicine fascinate both budget and luxury travelers alike.

The focus of the industries on the “Atithi Devo Bhavah”campaign, targeted at the inbound foreign tourists in the country. Translated literally this means “Guest is God”.

ISSUES, DOUBTS & QUERIES

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