Social MediaWhat’s right for you?

2012 – Add Google+ & Pinterest

Social Media ChannelsSocial

Networks

Google+Faceboo

kTwitter

Blogs

Video & PicturesFlickr

YouTubeVimeo

Pinterest

Mobile Marketin

gFourSqua

reCouponsFB Check

In

Online Forums

YelpTripAdvis

orFourSqua

re

Why Social MediaThey are already talking about you

Social Media allows your customers & potential customers to communicate directly

with you

Social Media is the #1 Visited sites then search engines

ContentSpeak as if you were face to face conversation

Determine your brand personality. Identify your company's personality traits, the reason customers come to you.

Know what your customers, audience or community want to talk about

Create value for your customers

Twitter for BusinessUse the name of your businessUse your business logoCreate background that represents your businessUse search.twitter.com to find your industry

influencers – follow themTweet informationRetweet informationLinksPhotosUse hashtags in postCreate a twitter chat around a subject

FacebookCreate a Page for

your business (NOT A PROFILE)

Post informationHistoryAdviceHow-toPhotos

Ask for fans opinions, stories or advice

New Page Look

Facebook ChangesCover photo 850 x 315 pixels

No call to action in photoProfile picture 180x180 pixelsHighlight a story

Star icon (upper right on post)Pin story on top of page for a week

Click pencilTell people about company milestones12 apps to showcase and three apps in top

row.Change app photo to entice call to action

Dominate Facebook FeedsPost 2 – 5 Times a day – consistency is key.

Post different content each timeKeep posts short

Include photos or links with your updatesUse Facebook Ads to

Promote a post Target existing fans

Promote your page Target outside your fans

Google+B2B

Use links and photos

Add friends

Create hangouts

Yelp•Have you claimed your business on Yelp? Claim it!

•36% users income between $100K - $150K

•Monitor

•Address complaints

Linked InSet up a personal

profileSet up a company

profilePersonally join

linked-in groups that have to do with your businessPost blog posts in

groupsStart and

participate in discussions

Blogging57% of companies using blogs say they

acquire customers from leads generated directly from their blog

Blogging is becoming a nicheBenefits to your brand

Thought leadershipImproved customer serviceHumanize brandLoyaltyImproved SEO

BloggingPlatforms Components

BloggerWordpressPosterousTumblr

Attention grabbing article title

Well written & formated text

Use images & videoLinksCall to actionPost 2 – 5 times a week

BloggingContentArticles that are NOT

promotionalShare industry expertiseDon’t use industry

jargon, write as if you are explaining it to your mother

Think of keywords your customer would describe your business

Mobile MarketingMake sure your website can be viewed

correctly on mobile devicesParticipate in a mobile app if your region has

oneFinger Lakes Long IslandHudson Valley

Mobile MarketingFour Square

Claim your businessOffer promotions to the MayorCreate levels

Claim your business on Facebook PlacesOffer promotions

QR CodeUse these on printed material

BrochuresPrint adsBusiness cardsRack cards Signs

Direct QR code toVideoFacebookTwitterContest

Pinterest

Ranked 5th driving traffic referrrals behind FB, TW,YT, Yahoo.

Visual medium Lifestyle / Retail most popular

WebsiteWebsite is your storefront

Website should be mobileWebsite should be up to dateSocial icons on siteContact us

Monitoring Social MediaGoogle AlertsTwitter

TwilertGoogle Reader / RSS FeedsFacebook Insights

Hyper-alerts

Debbie Gioquindo, CSW, WLSEmerging Media Marketing and Public Relations for Small Business

Email: debbie@debbiegioquindo.comwww.debbiegioquindo.comwww.hudsonvalleywinegoddess.com www.facebook.com/hvwinegoddess https://www.facebook.com/DebbieGioquindoEmergingMediaPR@hvwinegoddess