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Lapland – The provinceLapland – The province• Finland’s largest province• Covering 94 000 km2• 30 % of the area of Finland• 190 000 inhabitants• 200 000 reindeer• 2,1 persons / km2• Generates hydropower,

minerals, agriculture, tourism

• The Rovaniemi district is the commercial centre

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Lapland - ClimateLapland - Climate• Continental climate zone in Lapland• Characterised by snowy winters and relatively

warm summers• Differences between spring, summer, autumn and

winter are quite clear• Lapland has eight seasons provided by nature• Summer of the midnight sun, late summer, the

early autumn with ”ruska” colourful period of vibrant autumn tints, the first snow, the deep winter, early spring, spring and early summer.

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Lapland - SeasonsLapland - Seasons• Permanent snow cover after mid-November.• Snow cover is an average of one metre.• Snow lasts right through till the end of April.• ”Kaamos” – the sun doesn’t rise above the

horizon between 26 November and 17 January• The nightless night in the summertime - the sun

shines during June and July for 220-230 hours.

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Lapland – Facts & figures Lapland – Facts & figures • Average snow cover of 180 days / year• The lowest measured temperature is -45,3

C• The highest measured temperature is

+30,6 C• The Midnight Sun period is from 6 June – 7

July

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Why Lapland?Why Lapland?• Feel and experience something totally

different• Fresh and unique destination • Safe and suitable for the whole family• Peaceful or lively – as you wish• Suits also for incentive travellers• Long traditions in hospitality industry • Package tours – everything ready for you• Wonderland of outdoor activities• Family friendly all year round

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The Capital of Lapland Santa’s home town Located at the Arctic Circle,

on the border to the Arctic The most international resort in

Lapland Special activity services Wide selection of services Family friendly atmosphere The city of midnight sun and

winter twilight

Rovaniemi – The Heart of Lapland

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By Air Rovaniemi Airport, Official Airport of Santa Claus Daily connections to Helsinki

By Road Helsinki – Rovaniemi 835 km Several routes around Lapland

By Rail Day and overnight trains Sleeper cars and car transportation

Distances Helsinki 835 km, Nordkapp 600 km, Northpole 2500 km

Connections

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Tourism in RovaniemiTourism in RovaniemiAbout 500 000 visitors/yearOver 480 000 registered overnights in 2007 Foreign nationalities 65 %British, Russian, French, German and Spanish The main season is ChristmasSummer is also growing, in 2007 almost 3 %The low seasons are spring (April-May) and

autumn (September-October)

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Rovaniemi ActivitiesRovaniemi ActivitiesWinter Snowmobile safaris Husky- and reindeer safaris Cross-country skiing, downhill

skiing, snowshoe trips, icegolf Car driving on ice Ice fishing

Summer Riverboat cruises River rafting Hiking trips Midnight sun golf, Winter golf Summer safaris Canoeing, fishing

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History of TourismHistory of Tourism In the early days trading brought people to Rovaniemi Beginning

of tourism services Ideal location in the junction of two rivers and on the border

between north and south Rovaniemi market was an important event for locals, travellers

and traders in early 20th century Tourism started to grow in 1980s when the first charter flights

landed to Rovaniemi airport Christmas tourism started and was soon bigger than other

seasons Regular growth in amount of tourists since 1990s, except in

2001-2002 These days in Christmas is fully booked

Growth is needed in other seasons, especially in summer

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Tourism services in RovaniemiTourism services in Rovaniemi 1600 rooms/cottages and 4 200 beds in Rovaniemi About 10 DMC companies organise all the destination

arrangements for groups and individual travellers About 60 smaller program service companies The most significant sightseeing destinations are Santa Claus

Village, SantaPark, Arktikum and Ranua Wildlife Park. Ounasvaara nature region also important.

About 120 restaurants, cafes and catering companiesOne Indian restaurant

Also many passenger transport companies, car rental companies, retail trade and companies offering cultural and recreational services

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Welcome to Rovaniemi, the Heart of Lapland!