Virtual Networking: Harnessing the Power of LinkedIn

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It's time to toss out your Rolodex and turn those business cards into a live, interactive network. Walk away from this session with these valuable tips on mastering the free-of-charge benefits of using LinkedIn: how to make your profile stand-out, what do first, second, and third connections mean and why should you care; costly upgrades are not required for success; how to get a full profile view of a non-connection; the etiquette of LinkedIn; who to not invite and why; benefits of Groups; andcreating updates that provide value to your otherwise lifeless collection of business cards.


<p>Human Computers Network</p> <p>Free Powerpoint TemplatesPage *</p> <p>"Virtual Networking: Harnessing the Power of LinkedIn"</p> <p>Presented by:Valarie WilderSales Manager, Rancho Bernardo on Twitter</p> <p>Free Powerpoint TemplatesPage *</p> <p>Ice Breaker</p> <p>Free Powerpoint TemplatesPage *</p> <p>OutlineSOCIAL MEDIA OVERVIEWLINKEDIN STATSDESIRED TAKEAWAYS FROM TODAYFACEBOOK VS. LINKEDINSEO (GOOGLE SEARCH OF YOUR NAME)SETTINGS HOME PAGEBASICS OF PROFILESKILLS SECTION</p> <p>Free Powerpoint TemplatesPage *</p> <p>OutlineCOMPANY PAGES CONTACTS TABTWITTER AND LINKEDINAPPLICATIONSRECOMMENDATIONSINBOX VIEW FULL PROFILE OF NON CONNECTIONCONNECTION REQUESTS REQUESTING CONNECTIONS</p> <p>Free Powerpoint TemplatesPage *</p> <p>OutlineGROUPSLINKEDIN TODAY (NEWS TAB)KEEPING YOURSELF SOCIALLY RELEVANT, POSITIVE, AND PROFESSIONALYOU HAVE CONNECTIONS NOW WHAT DO YOU DO WITH THEM</p> <p>Free Powerpoint TemplatesPage *</p> <p>Social Media OverviewDifferentiation isn't something you can achieve in an afternoon or buy from Staples. Jeffrey Gitomer</p> <p>I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Maya Angelou </p> <p>Free Powerpoint TemplatesPage *</p> <p>Social Media OverviewFind your authentic voice </p> <p> -Dave Kerpen, CEO of Likeable Media</p> <p>Free Powerpoint TemplatesPage *</p> <p>LinkedIn Stats</p> <p>As of March 31, 2012 professionals are signing up to join LinkedIn at a rate of approximately two new members per second.</p> <p>As of March 31, 2012, LinkedIn operates the worlds largest professional network on the Internet with 161 million members in over 200 countries and territories.</p> <p>Sixty-one percent of LinkedIn members are located outside of the United States, as of March 31, 2012. </p> <p>Free Powerpoint TemplatesPage *</p> <p>LinkedIn StatsLinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012.</p> <p>As of March 31, 2012, LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 82 of the Fortune 100 companies.</p> <p>LinkedIn represents a valuable demographic for marketers with an affluent &amp; influential membership</p> <p>Free Powerpoint TemplatesPage *</p> <p>LinkedIn Stats</p> <p>As of March 31, 2012, there are more than 400,000 unique domains actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform. LinkedIn members are sharing insights and knowledge in more than one million LinkedIn Groups</p> <p>More than 2 million companies have LinkedIn Company Pages</p> <p>Free Powerpoint TemplatesPage *</p> <p>Desired TakeawaysBrainstorm Desired LinkedIn Takeaways</p> <p></p> <p>Free Powerpoint TemplatesPage *</p> <p>Facebook VS LinkedIn </p> <p>Free Powerpoint TemplatesPage *</p> <p>Google Search of Your NamePublic Profile LinkedIn view Whats the difference?</p> <p>Importance of Summary and Headline</p> <p>Whats not seen on public profile view?</p> <p>Free Powerpoint TemplatesPage *</p> <p>Settings</p> <p>Profile</p> <p>E-mail Preferences</p> <p>Groups, Companies &amp; Applications</p> <p>Account</p> <p>Free Powerpoint TemplatesPage *</p> <p>Home Page</p> <p>Spend 2 minutes at most when first logging inWho is connecting with whom?What Groups have people joined?What articles are my connections posting?Who has viewed my profile and why should I care?Magnified Glass (Keep all updates relevant delete where needed)</p> <p>Free Powerpoint TemplatesPage *</p> <p>Basics of Profile</p> <p>HeadlineCurrent Positions-Can Edit Display Name of CompanyPast PositionsEducationWebsitesSummary (back to SEO)Ability to change order of sections</p> <p>Free Powerpoint TemplatesPage *</p> <p>Skills Section</p> <p>So popular actually has its own tab off of Home PageEasy way to display your skills on your profileConnect with others that have your same skills</p> <p>Free Powerpoint TemplatesPage *</p> <p>Company PagesImportant that every current or past company links to an actual LinkedIn company profile page</p> <p>Overview of how to create a Company Profile Page</p> <p>What if you are self employed?</p> <p>Free Powerpoint TemplatesPage *</p> <p>Contacts Tab</p> <p>Sort by Company, Location, Industry, etc.</p> <p>Easy ability to e-mail up to 50 contacts from same company at one time</p> <p>E-mail blasts</p> <p>Going on a trip and want to set up appointments</p> <p>Free Powerpoint TemplatesPage *</p> <p>Twitter and LinkedIn</p> <p>Why should I have my Twitter on my LinkedIn profile?How do I go about adding my Twitter account to my LinkedIn profile?Can I have multiple Twitter Accounts on my LinkedIn profile?Do not tweet directly from Twitter to LinkedIn with #in </p> <p>Free Powerpoint TemplatesPage *</p> <p>Applications</p> <p>Events (Join and Create)</p> <p>Amazon </p> <p>TripIt</p> <p>Slideshare</p> <p>Free Powerpoint TemplatesPage *</p> <p>Recommendations</p> <p>How to go about asking for them and why should youMake your requests social and personalizedHow to go about giving them and why should youHow many is too many?Aides with SEO and credibility</p> <p>Free Powerpoint TemplatesPage *</p> <p>Inbox</p> <p>Archive button </p> <p>Ability to search inbox by keyword</p> <p>Ability to view outstanding invitations</p> <p>Compose messages right through LinkedIn to your first connections only</p> <p>Free Powerpoint TemplatesPage *</p> <p>View Profile of Non ConnectionWhat does Out of my Network mean?</p> <p>What if I can only see the first initial of someones last name?</p> <p>What if I cant see the persons title?</p> <p>How do I get to view more profiles of LinkedIn users?</p> <p>Free Powerpoint TemplatesPage *</p> <p>Connection Requests</p> <p>Strangers asking to connect with you</p> <p>Vendors/Suppliers asking to connect with you</p> <p>Only accept people with whom youve shaken hands?</p> <p>How do you decline a request to connect?</p> <p>Free Powerpoint TemplatesPage *</p> <p>Requesting Connections</p> <p>Other and Friend (if prompted to input e-mail should be ignored)OK to click Have worked together even if haventJoin more Groups (makes this easier)300 Max Characters (no e-mail addresses or web links)Be personal (social media)If there is any chance the person wont accept, think twice about your approach</p> <p>Free Powerpoint TemplatesPage *</p> <p>View Profile of Non ConnectionWhat does Out of my Network mean?What if I can only see the first initial of someones last name?What if I cant see the persons title?How do I get to view more profiles of LinkedIn users?</p> <p>Free Powerpoint TemplatesPage *</p> <p>Connection Requests</p> <p>Strangers asking to connect with youVendors/Suppliers asking to connect with youOnly accept people with whom youve shaken hands?How do you decline a request to connect?Live Example</p> <p>Free Powerpoint TemplatesPage *</p> <p>Requesting Connections</p> <p>Is there any doubt this person will accept or not?Other and Friend (if prompted to input e-mail should be ignored)OK to click Have worked together even if haventJoin more Groups (makes this easier)300 Max Characters (no e-mail addresses or web links)Be personal (put the social in social media)Live Example</p> <p>Free Powerpoint TemplatesPage *</p> <p>Groups</p> <p>Join 50 GroupsEliminates Out of my NetworkStart DiscussionsHow and Why to Create a GroupBe Social and ActiveBe Relevant and ProfessionalIf you think it could come across as salesly or narcisstic dont post itFollow other Group Members</p> <p>Free Powerpoint TemplatesPage *</p> <p>LinkedIn Today(Personalized Current News)</p> <p>Create a customized page of tailored news sourcesTop SourcesSuggested IndustriesFind relevant industry articles to share with your networkGreat way to find resources to be social with your network (Great content source to share with your network)</p> <p>Free Powerpoint TemplatesPage *</p> <p>Keeping Yourself Socially Relevant, Positive, and Professional</p> <p>Ask yourself these questions when posting updates:What are your first connections interested in reading about?Would your post go on the cover of New York Times?Are you contributing relevant and positive info. to your network?Are you being social on LinkedIn?</p> <p>Free Powerpoint TemplatesPage *</p> <p>You Have Connections Now What Do You Do With Them?</p> <p>Get Social with them on your Homepage (Like, Comment, Share)Post relevant articles to provide value to your networkStay current with job changes among your networkReach out to network when travelingSet-up coffee dates with network</p> <p>Free Powerpoint TemplatesPage *</p> <p>Merge LinkedIn w/ OutlookDownload the latest version of the Outlook Social Connector from Microsoft (Outlook 2003, 2007, or 2010 is required) Once that is installed, download the Outlook Connector Restart your Outlook and follow the instructions to connect your LinkedIn account to OutlookAs soon as LinkedIn and Outlook are connected, Outlook will start bringing in information about your LinkedIn network.You should then start seeing profile photos and activity for any connection that e-mails you via Outlook. (info taken from this site)</p> <p>Free Powerpoint TemplatesPage *</p> <p>Return to Initial ?s</p> <p>Free Powerpoint TemplatesPage *</p> <p>HomeworkProfessional Profile PhotoHeadline thats not just your current titleSummary as close to 2,000 characters as possible telling us your personal compelling story as to why you matterProfile that markets the benefits of partnering with you &amp; your organizationProofread profile line by line (spelling and grammatical errors ruin credibility)Join 50 Groups and get active in them</p> <p>Free Powerpoint TemplatesPage *</p> <p>HomeworkConsistently engage with your online professional networkGoogle Search your nameDont Ask for a LinkedIn connection request unless youre 100% sure it will be accepted When in doubt dont ask.Create a Twitter Account with Bio and PicEngage with your hotel partners, vendors, and customers on Twitter and LinkedIn</p> <p>Free Powerpoint TemplatesPage *</p> <p>HomeworkRemember to ask myself Am I being Social, Not Salesy?Adjust your Group e-mail settingsRequest to connect with your rolodexAsk for Recommendations and Give themRequest to connect w/ everyone you meet from Dest Showcase Chicago</p> <p>****</p> <p>"Write like you talk" ultimately results in authenticity. What people--even people who are well aware that they're being marketed to and that this isn't entirely a "social" situation--respond to is authenticity.</p> <p>A couple of things: One, walking up to someone at a party and saying, "My stuff is 20 percent off" just might work (depends on the party); two, there's a bucketload of wisdom in this.What Kerpen is saying is that authenticity is important. Transparency is important. Accountability is important. What he's saying is that social media should be thought of as "social" in the way we used to think of social--the way we thought of social before social media existed. Pretend you're actually being social. Pretend you're speaking to your customers and that they're right in front of you. Says Kerpen: "The way to market content without sounding like you're marketing content is to not market content."</p> <p>Key Technical MattersStay positive."Thanks" is not a rich enough social media message on Twitter or elsewhere."Thx" isn't either. But it's easier to type.Your "special social media language" is the language of your audienceAwesome is not a language.Never attempt to use slang on social media that you would not use in real life.Reread your tweet. Do not respond in an official capacity via social media while drinking.Do not respond in a nonofficial capacity via social media while drinking.Still, your company's social media personality should be your company's corporate personality after exactly one beer.No grammatical errors.Funny only if you're funny.If it involves "tips" of any kind, people will click.Especially "simple tips."Also, "giveaway."</p> <p>*****"Great people talk about ideas. Average people talk about things. Small people talk about other people.</p> <p>PhotoSocial, not personalKeep personal out of LinkedInIndustry relevanceYour audience is only your 1st connections on LinkedInNo public posts on LinkedIn ***** *</p>